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The Most Important Word In Online Marketing - TRUST

As business professionals we always talk about building trust with our clients.  But what about the service you provide online?

When a person arrives on your website they have to TRUST you before they’ll consider doing business with you.  Everyone knows that buying online comes with certain risks.

When the visitor to your site trusts you they feel confident that they’ll be treated right, with respect and care.  They

  1. Honesty - always telling the truth.  Consumers are excellent at detecting bull-shit and exaggeration.
  2. Integrity - walking your talk (having alignment between your words and actions)
  3. Respect for Self and Others - always talking to and dealing with others as equals and never as if they were lesser than or greater than you.
  4. Openness – provide full disclosure up front.  Also understanding your customers viewpoint, challenges and needs.
  5. Reliability - being consistent in your behaviour or in your way of being or acting; being someone others can depend on in fulfilling commitments
  6. Competency - demonstrating your knowledge and expertise regarding your products and services, and how they solve problems for your customers.  Where possible demonstrate your ability to get to what is most important to the other person.

These 6 factors are requirements for TRUST.

To your web design success,
Web Marketing Strategy

Best Selling Author of Website Masterplan


Luke Hayes | Thursday, February 26, 2015

New Year's Business Resolutions

Cheers to a new year and another chance to get it right... and YES you're right "time flies".  The good news is that you're the pilot.

46% of Australian's make new year's resolutions.  They learn from yesterday and plant new years's seeds for a year of growth and success. 

1. This year I will start my own business
2. This year I will learn something new
3. This year I will get organised

Write your resolutions down
Create a plan to achieve your resolution
Commit to succeeding and following the plan
Tell people about your intentions so you are committed
Read your resolutions every day for the month of January

To your happiness and success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Friday, January 02, 2015

8 Ways to Sell More this Christmas

Capture the busy Christmas buying rush!  

Australian's will spend more money this month than at any other time during the year.

To make sure Santa delivers you as many customers as possible this December, here are some simple, critical strategies:

  1. Get clear on who you are targeting.  Are they existing customers or new customers?
  2. What big specials can you offer?  It has to be incredible value so you grab attention.  Consider a loss leader (a product sold at a low price (at cost or below cost) to stimulate other profitable sales.)
  3. Remember most of the buying is for gifts, so how can you package up your products or services as gift items?  Can you offer complimentary gift wrapping?
  4. People are buying gifts for others, but they still want to treat themselves.  Can you offer a two for one?
  5. If you have a shop front, integrate it with your online business.  For example have a sign in the shop window that says:  All online orders FREE Shipping and Delivered within 48 Hours.  For example have signage for passing traffic that clearly presents your web address.
  6. Chances are your ideal customers are using Facebook.  So reach them with a truly AMAZING offer, almost to good to be true, even if it is at a small loss to you (loss-leader) to get customers on your website or in your store. 
  7. Do you have a email list, or your past customers email addresses?  If yes, Christmas time is an ideal opportunity to make them a special offer.
  8. The closer we get to Christmas, the more motivated customers are to buy.  Can you offer gift vouchers, gift wrapped products, gift baskets or bundles, or last-minute special offers?

We can help you get your email newsletters, special offers, Website updated, Facebook page designed... ready to maximise your profits this Christmas.

Wishing you a very busy Christmas.  Contact us today to get started now.

To your web success,
Web Marketing Strategy

Best Selling Author of Website Masterplan


Luke Hayes | Tuesday, November 25, 2014

Chritmas Discounts

As Christmas 2013 rolls around, it’s worth asking, should we discount or not?

A discount is a reduction to the standard price.  Discounting can work either for or against your business.

Before you start applying discounts, consider your reasons for using the tactic. Using discounting as a Christmas seasonal tactic is fine, using it as a survival tactic is the beginning of the end.

It’s true that you need to compete and at Christmas time all businesses, including your competitors will be more aggressive with their marketing.  So it’s harder for you to get your share of potential customer’s attention and wallet.

Discounting (big special offers) is one way to get attention.  There are other opportunities like value adding without dropping your price.  Value Adding is a ‘win-win’ if your added value is low cost to you and of high value to your customers.

Here are some VALUE ADD examples:
free gift wrapping… free gift with purchase... free setup… life time warranty… free shipping… 100% money back guarantee… free consultation... free membership... free samples...

You need to stand out from the crowd.  The word SALE is not an attention grabber anymore because every second shop window, website, email, advert says “SALE”.

Discounting as a reward/appreciation for loyal customers is a great tactic and works well… 20% off for existing customers.

Discounting as a way to clear old stock works well, brings in new customers, makes room for new inventory.  A clearance sale is typically for a limited time and the discount is unusually high, priced to clear.

Providing a discount for referrals works well.  Incentivising your existing customers to refer new customers to you is an excellent business tactic that not only gets your existing customer back, but grows your business with new customers.

Last but not least, remember not to offer more than your business can sustain.  Extra sales at Christmas are not worth going broke over.


Best wishes for your Christmas marketing and success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Tuesday, November 18, 2014

Great Reputation = Great Sales

Positive reviews and testimonials are the most effective way to create trust, add credibility and establish your reputation as a reliable choice. 

80% of consumers trust online reviews as much as a personal recommendation.
85% of people research online prior to buying from a business. 

Both reviews and testimonials are customers publicly commenting about their experience with your product or service. Although they are different.

A review is an online comment posted by a customer, evaluating your product or service. These reviews are usually posted on external review sites like Google and other Product Review sites.  If it is a positive review then it provides the same trust and credibility as a testimonial.

A testimonial is a statement praising the performance, quality, and/or value of a product or service.  Unlike reviews, it is up to a business to request testimonials from customers, get the customers permission to publish the message, and to decide where on the website to publish the testimonial.

Having lots of positive Reviews can be the difference between a customer buying from you or your competitor.

To your web success,
Web Marketing Strategy

Best Selling Author of Website Masterplan


Luke Hayes | Sunday, October 19, 2014

4 Essentials Local Business Marketing


If you sell products or service to a local area… for example: Physiotherapy, Dentist, Gymnasium, Restaurant, Yoga teacher, etc. Then there are some website marketing essential you need to implement:

1.    Put your suburb or area in the header of your website

2.    Put your suburb or area in the footer of your website

3.    Put your suburb or area in the Meta TITLE and Meta DESCRIPTION
        of your website pages

4.    Get your free “Google My Business” listing.


To your web design success,
Web Marketing Strategy

Best Selling Author of Website Masterplan


Luke Hayes | Thursday, October 02, 2014

Anatomy Of A Web Page That Sells

Learn how to extract the most sales from your website visitors, ethically and legally.  Simply by creating a sales web page that is truly effective at selling your products and services.

Know your customer
- What benefits are they really buying from you?
  e.g. Dentists provides a perfect smile. Makes you more attractive/confident
- Mention the benefit (results) prominently on the web page

It has to grab attention
- Make sure the heading font is extra-large
- Make sure the heading or sub heading presents a BIG benefit

 Keep paragraphs short
- 4 lines of text to a paragraph is the maximum.

Break the page of content up using sub headings
- This blog uses sub headings to make it easy to read and scan the page

Establish trust and credibility
- You need to persuade the visitor that you are qualified to solve their problem
- You need to be trusted or they will not buy from you

Use photos, graphics or a video
- 90% of information submitted to the brain is visual
- Visuals are processed in the brain faster and easier
- Information learned visually is more memorable than text

Try to use a Guarantee
- If you remove the risk, the customer is more likely to buy
- Your guarantee includes the results/benefits the customer really wants.
  e.g. Whiten your teeth up to 6 shades in 1 visit.


To your web design success,
Web Marketing Strategy

Best Selling Author of Website Masterplan


Luke Hayes | Saturday, July 05, 2014

Critical Website Marketing FACTS

Take a look at these undeniable statistics. You'll see the Internet is a huge opportunity for your business and wealth.

FACT: Business has tripled in competitive intensity over the last decade.
FACT: Consumers are bombarded with 1500 advertising messages daily.
FACT: Over 100 million searches conducted daily by consumers on the net.
FACT: Website visitors decide within the first 6 seconds if they stay or go.
FACT: 59% of websites lack planning / strategy and consequently they fail.
FACT: Average consumer takes 2.6 seconds to make purchasing decisions.
FACT: Wealthy consumers are more likely to shop online.
FACT: 77% of consumers don’t care if a site is run by a large or small Co.
FACT: Internet use and sales continue to grow at lightning speeds.

To your web design success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Wednesday, June 11, 2014

Colour Psychology For Business

How Marketers Use Colour Psychology to affect your moods and behaviors?



Luke Hayes | Tuesday, May 27, 2014

How Important Are Images On Your Website?

“Content is king”  and “an image is worth a thousand words” are phrases often said, and they’re making a real impact on modern web design.

Modern websites are embracing bigger and better images.  With larger desktop screens and expectations for more creative and visually attractive websites increasing, websites in general are appearing to be more and more image heavy and graphically designed.


Images can guide the user’s focus, and explain a lot about the product in just a few seconds... fast and powerful... more effectively than a paragraph of text. 

However, we need to make sure that images are actually warranted and not just there for filler that  can be distracting,  slows down your page load, and possibly loses you visitors.


A very popular image trend, is using a large background image that sets the tone for the entire site.

Images are an IMPORTANT part of any modern website.  Larger images is the new and better way to design.


To your web design success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Tuesday, May 20, 2014

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