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Viral Video – How It Works (7 minute video lesson)

What goes viral on the Internet?  Watch this short video.

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To your web success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Tuesday, April 08, 2014

Train Your Brain for a Competitive Edge

What’s the main reason that most businesses fail within the first 5 years?  The performance and psychology of the leader.

Read on to discover how to dramatically improve your performance by elevating your mindset and destroying your negative thinking and limitations.

Did you know that you tend to have the same thoughts over and over? 

Repeating the same thought creates a way of thinking, it’s a pathway in your brain.  The scientific term for this is a “neural pathway”.  To be efficient your brain will use the same way of thinking over-and-over.


You can forge new neural pathways and create new mental habits, thought patterns and ways of thinking.

A belief is just a thought that you've had over and over again.

Beliefs and habits CAN be changed. Negative beliefs about yourself, clients,money, suppliers or your circumstances can be eliminated from your life.  So here's how it is done in 5 easy steps:

1:  Identity The Habit You’d Like To CHANGE
For example: if you think it is impossible for you to change your negative, pessimistic thought, that’s a negative belief worth changing.  If you agree, and identify how this type of thinking is bad, then decide to eliminate that belief or habit.

Another example: If you believe that you can’t find new customers and you are no good at selling, then you’re in real trouble.  This is a belief that you need to change fast, because every business owner needs to be obsessed with making sales. 


2:  Decide What You DO WANT
After step 1 you know what you don’t want.  In step 2 we need to replace the negative with a new positive way of thinking.  So decide what thought you’d like to have instead of the negative one.

For example:  We want to get rid of the belief “I can’t find new customers”.  We need to replace that, so instead you may choose to replace the negative with “There are potential customers everywhere that need my product”.

Get clear on the new belief or habit that you want.  By setting a new clear intention, you’ve taken a simple but very important step towards creating a new pathway in your brain.


3:  Shift Your FOCUS To What You Want
You are in control of the thoughts that pass through your mind.  Keep your thoughts on what you want to believe.  This is very important. To create a new neural pathway, you take the focus off the old habit, and then that old habit eventually falls away.

So maybe you’re wondering;  how can I focus my mind to retrain my brain?  The answer is simple and free… use your imagination.


Your imagination is a simple and powerful tool for seeing and creating new ideas and thoughts. Could it be that easy?  YES.

Just imagine, visualise what you want, the new behaviour or outcome.  Make up a simple little mind movie where you are achieving what you want.  The more times you repeatthe successful outcome in your mind, the stronger you build the new, positiveneural pathways.

I also find it helpful to create a list of why the new thought is true and important.  The process of creating the list and focussing on the reasons WHY, it reinforces the new neural pathway.


5:Interrupt Old Negative Thoughts
Say “no” when the new thought comes into your mind.  Then redirect your mind to the positive alternative belief.

For example, suppose you have been dwelling on the thought that“I’m failing in my business” or “I can’t make a profit” or “I’m not good enough to succeed”.  You realise the negative thinking is poison to your health, happiness and business.  Next time you start to have that thought, stop yourself, say “no”.

So whenever the negative thought occurs, interrupt it and replace the thought with the new positive belief.  Keep repeating the same positive belief so it builds a strong neural pathway.



Know that mental transformation is always possible and that you can create new brain pathways.  Simply identify the negative thoughts that you are having and decide to make a positive shift.

Give this process a try the next time you notice yourself dwelling on a negative thought.  I think you’ll find it very empowering.  And feel free to share it with others who could use a mental pick-me-up.


To your website and business success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Tuesday, April 01, 2014

Is Guest Blogging Dead?

What did Matt Cutts (Google’s SEO spokes-person) mean when he said:
“Stick a fork in it – guest blogging is done.”

Guest blogging isn’t dead by any means.

  • Guest posts on your BLOG is still a great strategy if you’re doing it to add quality content to your website.
  • Writing a guest post to go on another website should be done not primarily to get a link back to your own site, but instead to get yourself in front of a large audience of potential new customers.  Writing a quality post that gets read by potential customers is a great way to positively build your branding, get publicity, and ultimately more traffic to your site and sales.


What Matt Cutts meant when he targeted guest blogging with his comments: 

  • Do not post low-quality content, that has zero value for the reader.
  • Do not post rubbish as an excuse to get your back-links on another website.


Guest blogging isn’t just an SEO tactic.  Producing quality content is an excellent promotional strategy.  The opportunity to post on a popular blog is just as important as the opportunity to get an article published in a printed magazine.


To your website and business success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Tuesday, March 25, 2014

How To Get Customers To Buy From Your Website?

I want you to image…

  • A needy potential customer stumbles across your website
  • They need exactly what you have to offer
  • They have the money to pay for it


Ask yourself...

Would your website get the sale before the person clicked away to look at other websites and options?

What does your website need, to WIN the customer and MAKE THE SALE ?


The Answer!!!

  • Your website must be professionally designed, on trend, and appropriate for the target audience.
  • Your website must present trust and credibility, be up-to-date, not make unrealistic or hyperbole statements, and not appear sleazy or aggressive.
  • You website copy must be engaging, talk about the benefits that solve the customers problems, be clear and concise, and be persuasive to get web visitors to take action and become a customer.
  • Use social proof that other people LIKE you, with testimonials, customer reviews, Facebook LIKEs, etc.
  • Provide a guarantee so the customer is protected if you do not deliver on the promise.  Why should the customer take a risk?

Remember that your job is not only to promote your website and get the right kind of visitors, but you also need to make sales.


To your website and business success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Tuesday, March 18, 2014

Top 10 Super Website Sales Strategies

People are always asking “How can I sell more from my Website?”.  Here are 10 powerful strategies to increase your sales and profits!

  1. Take advantage of buying seasons like Mother’s day, Father’s day, and Christmas. You can use these special events as an excuse for an email to encourage these seasonal sales opportunities. Email me if you’d like a free promotional calendar.
  2. Excellent copy writing is essential. You have to sell the sizzle and not the sausage. The copy on your website should get the reader wet at the mouth with hunger for what you are selling. Use powerful headlines that grab attention and gain interest, then finish off with a potent sales message and offer. Use persuasive words like FREE, Win, Unleash, Discover, Transform and other exciting words. You can also add in bullet points that demonstrate benefits, and testimonials are an important way to demonstrate that your product is a good buy. Email me if you’d like a free report on Powerful Copy Writing Words and Phrases.
  3. The bottom line is “The bigger your offer, the better”. So consider offering a discount for online purchases or my favourite suggestion is to add several free bonuses to your offer. When you stack on the value you make your offer irresistible.
  4. Offer an attractive Affiliate program. This gets other people selling for you and sending hot leads right to your website. They are your own commission based sales force. You only pay them for sales results.
  5. GUARANTEES are powerful for improving your conversion rates. By offering a strong guarantee, you take the risk out of the purchase for the buyer. It makes it easy for them to click on your BUY NOW button.
  6. When it comes to converting visitors into paying customers, they need to be the right target audience for your offering. So it’s about quality traffic not necessarily quantity. Who cares if you get 10,000 visitors a week if none of them are interested in your offering.
  7. Offer your customers more than one sales channel (ways to buy). Give customers the opportunity to buy your goods by phone, email or via your website eCommerce system.
  8. Create a sense of TRUST. No one will buy from you if they don’t feel confident and comfortable with your website. Create an “About Us” page, make your Contact details available and definitely have a professional looking website. First impressions on the web are life or death.
  9. Consider cross-selling other related add-on products or services to your existing clients. have mastered this strategy. They email me to let me know when they get new books in stock relevant to previous book purchases I‘ve made. This strategy is brilliant because you already have a relationship with the client and you know what they have already purchased from you. So your cross-selling offers are highly targetted and relevant. If you don’t follow up with your existing clients then you’re losing a huge sales opportunity.
  10. Clearly state your delivery policy, return policy and what Guarantees you offer. If you don’t do this, most people will be reluctant to buy from you.


Bonus Idea
Your clients will buy more from you if they feel appreciated.  Send a thankyou email or letter to all clients after a website sale.  This is a great opportunity to offer them special incentives to buy again and cross sell other products.



To your website and business success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Tuesday, March 11, 2014

Web Design HORROR Stories !

Have you been burnt by a web designer?  Avoid the pitfalls!

Unfortunately designers are not all created equal, some are brilliant, but there are many so called designers that are really nightmares.  Read the real life horror stories that were posted by business people just like you.

Maria S. wrote:
I paid a deposit to get my web site designed. The work started. Then it dragged on and on. To cut a long aggravating story short, I never got a working website. I also hadn’t got a signed contract, so I was screwed. It was a huge waste of time and money.

Luke Hayes wrote:
I have heard countless business people tell me the same story about useless web developers that didn't deliver. It happens too often. You must get a contract. You must get it in writing before you pay a single cent.

Andrew N. wrote:
My web site looked great so I paid the balance to the web designer.  Then I started getting Emails from people saying your web site is not displaying properly. It looked fine on my computer, using my Internet browser which is Microsoft’s Internet Explorer. But my web designer hadn’t tested it on other Internet browsers like Netscape, AOL and Mozilla. I went to a new web designer to get the problem fixed and they said they would have to rewrite most of the code for my website, because my original web designer had not used HTML standards.

Luke Hayes wrote:
You definitely need your website to be thoroughly tested on different browsers.  You also need it to be tested on different sized computer screens. People don’t mind to scroll down but scrolling side ways is definitely not appreciated.

B. Harrison wrote:
My web designer told me he would register my Domain name for me. They registered it in their business name not mine. Now they own the name and I have no rights to it.

Dave Designs wrote:
I’m a web designer. I had a client who sold bottled water. The client insisted on a massive animated banner of flowing water with sound. I explained the risks (slow download and aggravation to their web visitors). Nothing could deter the client from having this massive animation on the Home Page. The client launched a strong promotional campaign to advertise the site. The campaign was successful and visitors came. But they all clicked away before the large animated and audio file had fully downloaded. The client called me a month after launch and asked me to redesign the Home Page.  The client got what they wanted both times.

KK wrote:
When I approved my website they posted it to me on a CD. I was expecting to be able to see it on the Internet. They told me that would be a separate charge to upload it to the Internet and test it. I told them to Get #*#*$@

Saz wrote:
I told my web designer I was expecting to get web visitors through the search engines. I expected my web designer to get me listed in the search engines. This never happened. My website doesn’t exist in Google and I get no traffic.

Luke Hayes wrote:
Most web designers do not understand search engine marketing. If you want your web designer to help get your site listed in the search engines or optimised so it ranks highly, then you have to seek out a designer who has the skills to do this for you. Make sure that you have it in writing as part of the contract.

T Rex wrote:
My web designer turned out to be a great sales person but not much else. I was promised the world. The entire design process was shocking. The initial designs were terrible. We parted ways after many frustrating attempts to get it right. This guy just wasn’t a good designer. My kids could have done better with crayons.

Jean T. wrote:
I found a 'free' shop to download from the internet called OsCommerce which is in fact very professional looking and thousands of people round the world are using them. However finding a programmer to tailor make it to suit my needs has been a nightmare. It has been 8 months and 4 programmers later and still not ready. One based in Ukraine from a programming bidding website called Scriptlance - cheap rates but shocking communication and response time.  The lesson I guess is you get what you pay for.

If so share it:


To your website and business success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Tuesday, March 04, 2014

Website Leader – Follow Me Or Get Out Of The Way

Every website needs a powerful leader to drive its success. A great leader will ensure that a return on investment is achieved for their business. They will inspire and motivate their team to create an outstanding website. They will make sure that their website is a profit earning machine that their clients absolutely love.

One senior person in your organization must be empowered to lead your website charge. They should have the final say and responsibility for your website strategy. Their passion and leadership will be essential to your web success. This is an important responsibility, so the leader should be chosen for their capabilities and suitability.

Your website leader is where your online success buck stops. They take ultimate responsibility. They develop the vision and do the planning for your future. They ensure that the plan is implemented and that your sites objectives are being achieved. This includes managing the design team, ensuring that the site’s personality and professionalism is maintained. Ensuring that every feature works and content is up to date, making sure that your visitors and clients are totally satisfied with their web experience. Also they need to manage the input from all of the stake holders.

So, it is obvious that your website leader must have leader-ship qualities. They must have the vision for your site firmly in their heart, and then be able to bring all of the relevant factors together successfully. They must carry the responsibility for your website with enthusiasm and determination. Your website leader is the driving force for your success.

A leader must build and maintain a cohesive partnership between all those involved in your website. Staff members are more co-operative and will invest their energy to support a Web Leader that they like, respect and believe in. So ethics and sound judgment are very important. This also includes relationships that involved the outsourced tasks. For example a motivated web designer will perform better and do the little extras that always seem to pop up mid way through the design process.

All managers in your organization will contribute to your website in one way or another. So if they are not already Internet savvy, then time and effort should be invested to bring each of the individual managers up to speed.

So choose your website leader carefully. Give them the skills and authority to drive your online success. It’s a competitive world out there, and you need someone who is committed to leading the charge and winning.


To your website and business success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Tuesday, February 25, 2014

20 Kick-Arse Quotes For Small Business Owners

Whether you are an aspiring small business owner looking to launch your first venture in the coming year or having been riding the entrepreneurial train for a decade, here are some inspiring quotes to ring in your New Year with success and good fortune.

On Innovation

  • “Innovation is the difference between a LEADER and a follower.” 
    – Steve Jobs
  • “I never perfected an invention that I did not think about in terms of the service it might give others… I find out what the world needs, then I proceed to invent.”
    – Thomas Edison
  • “Logic will get you from A to B. Imagination will take you everywhere.” 
    – Albert Einstein


On Passion

  • “I day dreamed about want I wanted for motivation. I didn't lie to myself and talk about my passions and how if I was passionate enough about something I could be successful at it.” 
    – Mark Cuban
  • “Passion is energy.  Feel the power that comes form focusing on what you really want and what really excites you.”
    – Oprah Winfrey
  • “I can’t imagine a person becoming a success who doesn't give this game of life everything he’s got.”
    – Walter Cronkite


On Failing

  • “I have not failed. I’ve just found 10,000 ways that won’t work.” 
    – Thomas Edison
  • “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” 
    – Steve Jobs
  • “Show me a person who never made a mistake, and I will show you a person who never did anything.” – William Rosenberg
  • “If you fail let it be your fault – Don’t let someone else fail for you.” 
    — Joe Griffin (CEO of iAcquire)


On Motivation

  • “You can want success all you want, but to get it, you can’t falter. You can’t slip. You can’t sleep. One eye open, for real, and forever.” 
    — Jay-Z
  • “The only place where success comes before work is in the dictionary.” 
    — Vidal Sassoon
  • “If you ain’t making waves, you ain’t kick in hard enough.” 
    — Luke Hayes


On Relevance

  • “So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.” 
    – Caterina Fake (Co-founder of Flickr)
  • “How you climb a mountain is more important than reaching the top.” 
    – YvonChouinard (Founder of Patagonia)
  • “I think when you move past your fear and you go after your dreams wholeheartedly, you become free. Know what I’m saying? Move past the fear.”
    — LL Cool J


On Excellence

  • “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
    – Aristotle
  • “Every day I get up and look through the Forbes list of the richest people in America. If I’m not there, I go to work.”
    – Robert Orben
  • “Sow a thought, reap an action; sow an action, reap a habit; sow a habit, reap a character; sow a character, reap a destiny.” 
    – Chinese Proverb


To your website and business success,
Web Marketing Strategy

Best Selling Author of Website Masterplan






Luke Hayes | Tuesday, February 11, 2014

3 Basics Of Mobile Website Success

1. Have a Mobile Friendly Website

The growth of mobile traffic is surging, so you need a professional mobile friendly site.

Many designers create one website that is responsive and changes shape depending on whether it’s being displayed on a desktop computer or a mobile phone.  The problem with responsive design is it never looks excellent on a desktop or a phone.

I’m a fan of having a dedicated mobile friendly version of your website designed.  Having a dedicated mobile version allows you to create a site that is perfect for use on a mobile phone and meets the needs of your customers.  This is critical because you need to create a quality user experience if you want your website to provide quality service and achieve sales.


2.  Focus on the Mobile User Experience

User experience impacts a site's ability to engage visitors.

The longer that a web visitor is on your site the more likely they are to do business with you.  So ensuring your site provides mobile users with a great experience improves your site's ability to convert visitors into customers.


3.  Clean Mobile Friendly Design

  • Simplify the navigation of a mobile website and remember to make your links big enough that they can be clicked with a finger or thumb.
  • Reduce the size of your files, so your site downloads fast on mobile cell networks.
  • Remember that sites on a mobile phone will be viewed horizontal and vertical.  So don’t use a fixed width layout, instead let it fill up the available space naturally.
  • Design everything in 1 column, and the user can simply scroll down the page.  This is a significant design alteration to make to your main desktop web design.


To your website success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Tuesday, February 04, 2014

How Not To Ask For Facebook LIKEs


To your website success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Tuesday, January 28, 2014

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