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The Internet Connection Growth – Totally Connected
All Work and No Play Makes You a Dull Boy or Girl
We all want to succeed in business, but at the same time it is important to remember we must keep up the delicate balance in our life. Here are 10 tips from top CEOs on how they successfully manage to maintain a great life/work balance...
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
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Post has no comments.Helping Customers Save Time Boosts Your Web Profits
If you want to sell more to customers then read on...
Our time is a precious resources. Keep in mind the old saying "time is money." We need to spend it wisely ...and we do need to spend it if we want to build a business.
Your customers are also more time-pressed and have limited time. They are aware of it, and they are looking to make savings and beat the clock. They are looking for time-efficient ways to shop, to be more effective and efficient.
Your website and online service has the potential to SAVE your customers time.
If you can save your customers time you instantly have a BIG selling point. A benefit like that can lead to higher sales and profits. So think of ways that your website and the delivery of your goods can save the customer time?
EXAMPLE:
Website selling antique toys offers gift wrapping, which saves the customer time by achieving two things at once.
EXAMPLE:
Website that offers express post, so customers get their goods quicker.
EXAMPLE:
Beauty therapy Website that offers a range of express services like “Mini Makeovers”, “Lunchtime Face-Lifts”. I’ve taken advantage of this strategy myself and offer a 2 hour consult called “Lunch With Luke”.
You still need to satisfy the customers need for unique, professional, easy, great value and emotionally satisfying experiences. When they do spend time on your website, make it as enjoyable as possible. Then you make the sale and deliver your product or service in a way that saves the customers time.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Is Your Business Sick? Take Account Now!
Q: Are you able to pay your debts when they are due?
Q: Does your business pay you a wage?
Q: Are you making enough sales?
Q: Do you get repeat business?
If you answered "No" to any of these questions, then the key question to ask is will your business ever be viable?
If your business is not likely to be viable into the future, then you need to explore how you can adapt to become profitable. Don't hang onto the status quo to long. By the time your bank account is dry... it's too late.
Businesses fail for a host of reasons. Bad luck plays a role, sure, but disaster usually strikes because of a more fundamental flaw. Here are some fundamental questions that can help a struggling business turn it around and make a profit:
Q: How much cash do you need to make to break even?
Q: What are your strengths and your point of difference?
Q: Is there a different product or service you can offer?
Q: Can you raise prices?
Q: Can you bundle products and services to create specials?
Q: What else can you offer (up-sell) when the customer is buying?
Q: Can you bring in a partner to inject funds and/or expertise?
Q: Can you be more efficient and cut costs?
Q: Can you chase up unpaid invoices more efficiently?
If your business is showing warning signs, then act now.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.The Power Of Branding And Why Customers Buy From You
Branding is what your customers think about your product or company.
Customers buy an Apple Ipod before considering any other competing MP3 player. Technically the Ipod has proven to be a poor quality MP3 player, that often breaks down. The customers buying decision is not based on real quality and value, it is based on brand power.
When you think Volvo, you think conservative and safe.
When you think Nike, you think of sports shoes worn by top sports celebrities Michael Jordan and Tiger Woods and of course you think about the Nike swoosh logo and the slogan "Just Do It."
A brand is the visual, emotional, rational, and cultural image that you associate with a company or a product. It is the sum of all the characteristics that make your offering unique:
- Reputation
- Customer Service
- A Promise
- Price
- Feeling
- Attitude
- Logo
- Product Line
Your brand is WHY customers buy from you.
If the customer’s fantasy about your brand matches the fantasy they want to fulfil, they will buy from you.
Managing the brand
As a brand manager it is your job to make sure that your brand matches the customer’s wants and desires.This starts with finding out what your customers want. When you are clear on what your ideal brand looks like and what your brand stands for, be consistent in establishing the exact brand message to the world.
For help establishing your brand, website and logo design give me a call or email.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
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Post has no comments.Protesting Against Business While They Consume Business Products Daily
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Post has no comments.eCommerce Best Practice For Selling More
Small businesses in Australia are increasingly adopting online business models and now most well established bricks and mortar businesses have built a significant online presence.
Location, location, location. The Internet is the biggest, most convenient market in the world. It’s right there on everyone’s desk or in their pocket.
eCommerce is not merely about shifting products for a price. It’s about providing a fantastic customer experience.
If you want to sell online then you have to explore what your cusatomer really want, need and desire. Once you are clear on what it is that your customers value, you can create the best solutions to deliver the right experience – be it online, off-line or on mobile devices.
Some consumers see benefit in having access to a vast product range, others appreciate the convenience of having bulky items home delivered, for others it's the convenience of shopping at a time that suites them and without having to travel to shopping centres, for some it is gift wrapping, extended warranty, quality and satisfaction guarantee, flexible payment options, some want a bargain, some need to save themself time and some only want the best-top of the line products.
As the seller it's your responsibility to identify what is key for your consumers. Most consumers will desire a comination of benefits. Make sure that you clearly, loudly and continuously inform your website visitors that you understand their need and precisely deliver the perfect solution. Ensure that this benefit and customer experience is rolled out across your entire eCommerce process.
Explore with current users and customers, in what areas does your website fail to satisfy? Go deep to really understand the emotions of your customers. Once you know the feelings they're after, you can develop strategies to satisfy.
Businesses need to enable their customers to buy easily, fast and safe. By meeting the needs and desires of your customers, you will prosper online.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Launching Your Brilliant Business Idea. Now What?
Starting a new business is never easy. A great starting point is using this checklist to ensure you have all of the basic issues covered.
DOWNLOAD: Checklist For Starting Your Business
Planning should always be the first step in developing a business. A plan gives your business direction and helps you prepare for a lot of what you may need to overcome in the future. To help you plan, download these two templates:
DOWNLOAD: Develop Your Winning Business Plan with this Template
DOWNLOAD: Develop Your Winning Marketing Plan with this Template
2 MORE CRITICAL TIPS FOR HIGH PERFORMACE
- Innovation is critical to develop new and effective ways of doing everything.
- Copy any great ideas from your competitors.
- Seek to be different and stand out from the crowd.
- Cash Flow is a BIG killer issue for new businesses. It always takes longer to develop a new business than you expect. Implementation, customer education, sales process and market acceptance take EXTRA time, so plan for it.
MORE HELP: 21 TIPS FOR MORE CUSTOMERS AND PROFIT
DOWNLOAD: 21 Powerful Business Success Tips
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If you’restarting a new business you’ll need a professional website and excellent branding (logo, business card). We can help you achieve the look and feel you’re your customers will be impressed with and sold on. We can help you create a website that sells.
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To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Social Media Policy – A Guide For Your Business
The clothing company GAP Inc. presented the following social media policy to all of its 134,000 staff.
It’s a straightforward, conversational tone, which was well received and understood by their employees. It covers everything clearly and doesn't use legal jargon so it’s easy to understand.
Please keep in mind...
There's really no such thing as "delete" on the Internet, so please—think before you post.
Some subjects can invite a flame war. Be careful discussing things where emotions run high (e.g. politics and religion) and show respect for others' opinions.
It's a small world and we're a global company. Remember that what you say can be seen by customers and employees all over the world and something you say in one country might be inaccurate or offensive in another.
Respect other people's stuff. Just because something's online doesn't mean it's OK to copy it.
Your job comes first. Unless you are an authorized Social Media Manager, don't let social media affect your job performance.
How to be the best...
Play nice. Be respectful and considerate, no trolling, troll baiting, or flaming anybody, even our competitors.
Be yourself. Be the first to out that you are a Gap Inc. employee—and make it clear that you are not a company spokesperson.
If you #!%#@# up? Correct it immediately and be clear about what you've done to fix it. Contact the social media team if it's a real doozy.
Add value. Make sure your posts really add to the conversation. If it promotes Gap Inc.'s goals and values, supports our customers, improves or helps us sell products, or helps us do our jobs better, then you are adding value.
Don't even think about it...
Talking about financial information, sales trends, strategies, forecasts, legal issues, future promotional activities.
Giving out personal information about customers or employees.
Posting confidential or non-public information
Responding to an offensive or negative post by a customer. There's no winner in that game.
As you can see, Gap Inc. has figured out a social media policy doesn't have to come from the legal department, and that a straightforward, conversational tone probably makes the greatest impact with employees.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.UP-SKILLS- Course you can - WEBSITE MARKETING
If you are heading in the wrong direction, motivation won't save you, you need the right lesson to turn you around.
In business everyone knows they need help with their accounting and legal issues, but most never get help with marketing. This is why 4 out of every 5 Australian businesses go broke within the first 5 years.
There are so many people that own or work in dying businesses, and they simply don’t have the marketing skills to turn their dire situation around. Marketing is the life blood of any business. No customers equals no business.
Why don’t more people learn more about marketing and in particular website marketing? The Internet is booming and customers are choosing to shop online. Most people don’t realise how much good and easy to use information and courses are available to help them.
The 80/20 rule is real and frightening. Due to inadequate marketing only 1 out of every 5 businesses survive the first 5 years.
Right now the single most important skill anyone can learn is "how to market products and services on the Internet". If they did, there wouldn't be 80% of businesses going broke in their first 5 years. Growing a business and making more profit isn't rocket science. I've detailed the 10 easy steps to online success in my book "Website Masterplan".
Like all education, learning about Internet marketing is progressive and needs to evolve with new technologies. For example the incredible rise in social media popularity. My own Facebook page (www.facebook.com/LukeHayes.web) now has more than 11,000 FANs that tune in to everything I have to say online.
Passion and desire is important, we are guided by our emotions. They call me the Crocodile Hunter of Website Marketing because I’m so enthusiastic and passionate like Steve Erwin. When you enjoy what you do and achieve extraordinary business results, learning and working is fun and easy. Although if you are heading in the wrong direction, motivation won’t save you, you need the right lesson to turn you around.
They call me the Crocodile Hunter of Website Marketing because I’m so enthusiastic and passionate like Steve Erwin. When you enjoy what you do, achieve extraordinary business results, learning and developing expertise comes easy.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
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