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Anatomy Of A Web Page That Sells

Learn how to extract the most sales from your website visitors, ethically and legally.  Simply by creating a sales web page that is truly effective at selling your products and services.

Know your customer
- What benefits are they really buying from you?
  e.g. Dentists provides a perfect smile. Makes you more attractive/confident
- Mention the benefit (results) prominently on the web page

It has to grab attention
- Make sure the heading font is extra-large
- Make sure the heading or sub heading presents a BIG benefit

 Keep paragraphs short
- 4 lines of text to a paragraph is the maximum.

Break the page of content up using sub headings
- This blog uses sub headings to make it easy to read and scan the page

Establish trust and credibility
- You need to persuade the visitor that you are qualified to solve their problem
- You need to be trusted or they will not buy from you

Use photos, graphics or a video
- 90% of information submitted to the brain is visual
- Visuals are processed in the brain faster and easier
- Information learned visually is more memorable than text

Try to use a Guarantee
- If you remove the risk, the customer is more likely to buy
- Your guarantee includes the results/benefits the customer really wants.
  e.g. Whiten your teeth up to 6 shades in 1 visit.


To your web design success,
Web Marketing Strategy

Best Selling Author of Website Masterplan


Luke Hayes | Saturday, July 05, 2014

Critical Website Marketing FACTS

Take a look at these undeniable statistics. You'll see the Internet is a huge opportunity for your business and wealth.

FACT: Business has tripled in competitive intensity over the last decade.
FACT: Consumers are bombarded with 1500 advertising messages daily.
FACT: Over 100 million searches conducted daily by consumers on the net.
FACT: Website visitors decide within the first 6 seconds if they stay or go.
FACT: 59% of websites lack planning / strategy and consequently they fail.
FACT: Average consumer takes 2.6 seconds to make purchasing decisions.
FACT: Wealthy consumers are more likely to shop online.
FACT: 77% of consumers don’t care if a site is run by a large or small Co.
FACT: Internet use and sales continue to grow at lightning speeds.

To your web design success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Wednesday, June 11, 2014

Colour Psychology For Business

How Marketers Use Colour Psychology to affect your moods and behaviors?



Luke Hayes | Tuesday, May 27, 2014

How Important Are Images On Your Website?

“Content is king”  and “an image is worth a thousand words” are phrases often said, and they’re making a real impact on modern web design.

Modern websites are embracing bigger and better images.  With larger desktop screens and expectations for more creative and visually attractive websites increasing, websites in general are appearing to be more and more image heavy and graphically designed.


Images can guide the user’s focus, and explain a lot about the product in just a few seconds... fast and powerful... more effectively than a paragraph of text. 

However, we need to make sure that images are actually warranted and not just there for filler that  can be distracting,  slows down your page load, and possibly loses you visitors.


A very popular image trend, is using a large background image that sets the tone for the entire site.

Images are an IMPORTANT part of any modern website.  Larger images is the new and better way to design.


To your web design success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Tuesday, May 20, 2014

Negative Facebook Comments Can Be Winner

Watch this 1 minute video that explains how Wendy’s used Facebook to get people talking about their product.

Wendy’s included a mistake on purpose and not only were people enthusiastically pointing out the mistake, and sharing it with their Facebook friends, but they were also educating other Wendy’s fans (and Wendy’s) on the proper pronunciation at the same time.


To your Facebook success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Thursday, May 08, 2014

Google Places Optimization Tips

As a business owner, you no doubt want to have as much traffic going through your website as possible. One of the best ways to promote your business is through a first page listing on Google Places.


Your Google Places listing is ranked to a large degree on the quality of your website.  So here are some important website optimisation tips.

  1. Have a good (short and easy to remember) web address (domain name).
  2. Make sure your website uses the right keywords that accurately describe your website content, products and services.
  3. Avoid using Flash in your website as it has no text content, so the search engine crawler cannot index it.
  4. Make sure you have your keywords listed in your Meta Title and Meta Description.
  5. Keep your website content fresh.
  6. Rename your website images to include keyword phrases.  Also using the alt attribute for each image write a description about the image including the keyword phrase.



  1. Use your Keywords in the Google Places Description
  2. Don’t stuff Keywords in the Google PlacesTitle text box or you may get suspended for spamming.  Instead use the legal name of your business.
  3. Use your city name in the keywords
  4. Add up to 5 different categories for your business.  The first category you choose is the most important.
  5. Google Allows up to 10 images and 5 videos to be added to your listing. 
  6. Get customers to visit your Google Places page and provide you with a positive REVIEW.


To your web success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Thursday, May 01, 2014

Viral Video – How It Works (7 minute video lesson)

What goes viral on the Internet?  Watch this short video.

Watch Video – Click Here

To your web success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Tuesday, April 08, 2014

Train Your Brain for a Competitive Edge

What’s the main reason that most businesses fail within the first 5 years?  The performance and psychology of the leader.

Read on to discover how to dramatically improve your performance by elevating your mindset and destroying your negative thinking and limitations.

Did you know that you tend to have the same thoughts over and over? 

Repeating the same thought creates a way of thinking, it’s a pathway in your brain.  The scientific term for this is a “neural pathway”.  To be efficient your brain will use the same way of thinking over-and-over.


You can forge new neural pathways and create new mental habits, thought patterns and ways of thinking.

A belief is just a thought that you've had over and over again.

Beliefs and habits CAN be changed. Negative beliefs about yourself, clients,money, suppliers or your circumstances can be eliminated from your life.  So here's how it is done in 5 easy steps:

1:  Identity The Habit You’d Like To CHANGE
For example: if you think it is impossible for you to change your negative, pessimistic thought, that’s a negative belief worth changing.  If you agree, and identify how this type of thinking is bad, then decide to eliminate that belief or habit.

Another example: If you believe that you can’t find new customers and you are no good at selling, then you’re in real trouble.  This is a belief that you need to change fast, because every business owner needs to be obsessed with making sales. 


2:  Decide What You DO WANT
After step 1 you know what you don’t want.  In step 2 we need to replace the negative with a new positive way of thinking.  So decide what thought you’d like to have instead of the negative one.

For example:  We want to get rid of the belief “I can’t find new customers”.  We need to replace that, so instead you may choose to replace the negative with “There are potential customers everywhere that need my product”.

Get clear on the new belief or habit that you want.  By setting a new clear intention, you’ve taken a simple but very important step towards creating a new pathway in your brain.


3:  Shift Your FOCUS To What You Want
You are in control of the thoughts that pass through your mind.  Keep your thoughts on what you want to believe.  This is very important. To create a new neural pathway, you take the focus off the old habit, and then that old habit eventually falls away.

So maybe you’re wondering;  how can I focus my mind to retrain my brain?  The answer is simple and free… use your imagination.


Your imagination is a simple and powerful tool for seeing and creating new ideas and thoughts. Could it be that easy?  YES.

Just imagine, visualise what you want, the new behaviour or outcome.  Make up a simple little mind movie where you are achieving what you want.  The more times you repeatthe successful outcome in your mind, the stronger you build the new, positiveneural pathways.

I also find it helpful to create a list of why the new thought is true and important.  The process of creating the list and focussing on the reasons WHY, it reinforces the new neural pathway.


5:Interrupt Old Negative Thoughts
Say “no” when the new thought comes into your mind.  Then redirect your mind to the positive alternative belief.

For example, suppose you have been dwelling on the thought that“I’m failing in my business” or “I can’t make a profit” or “I’m not good enough to succeed”.  You realise the negative thinking is poison to your health, happiness and business.  Next time you start to have that thought, stop yourself, say “no”.

So whenever the negative thought occurs, interrupt it and replace the thought with the new positive belief.  Keep repeating the same positive belief so it builds a strong neural pathway.



Know that mental transformation is always possible and that you can create new brain pathways.  Simply identify the negative thoughts that you are having and decide to make a positive shift.

Give this process a try the next time you notice yourself dwelling on a negative thought.  I think you’ll find it very empowering.  And feel free to share it with others who could use a mental pick-me-up.


To your website and business success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Tuesday, April 01, 2014

Is Guest Blogging Dead?

What did Matt Cutts (Google’s SEO spokes-person) mean when he said:
“Stick a fork in it – guest blogging is done.”

Guest blogging isn’t dead by any means.

  • Guest posts on your BLOG is still a great strategy if you’re doing it to add quality content to your website.
  • Writing a guest post to go on another website should be done not primarily to get a link back to your own site, but instead to get yourself in front of a large audience of potential new customers.  Writing a quality post that gets read by potential customers is a great way to positively build your branding, get publicity, and ultimately more traffic to your site and sales.


What Matt Cutts meant when he targeted guest blogging with his comments: 

  • Do not post low-quality content, that has zero value for the reader.
  • Do not post rubbish as an excuse to get your back-links on another website.


Guest blogging isn’t just an SEO tactic.  Producing quality content is an excellent promotional strategy.  The opportunity to post on a popular blog is just as important as the opportunity to get an article published in a printed magazine.


To your website and business success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Tuesday, March 25, 2014

How To Get Customers To Buy From Your Website?

I want you to image…

  • A needy potential customer stumbles across your website
  • They need exactly what you have to offer
  • They have the money to pay for it


Ask yourself...

Would your website get the sale before the person clicked away to look at other websites and options?

What does your website need, to WIN the customer and MAKE THE SALE ?


The Answer!!!

  • Your website must be professionally designed, on trend, and appropriate for the target audience.
  • Your website must present trust and credibility, be up-to-date, not make unrealistic or hyperbole statements, and not appear sleazy or aggressive.
  • You website copy must be engaging, talk about the benefits that solve the customers problems, be clear and concise, and be persuasive to get web visitors to take action and become a customer.
  • Use social proof that other people LIKE you, with testimonials, customer reviews, Facebook LIKEs, etc.
  • Provide a guarantee so the customer is protected if you do not deliver on the promise.  Why should the customer take a risk?

Remember that your job is not only to promote your website and get the right kind of visitors, but you also need to make sales.


To your website and business success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Tuesday, March 18, 2014

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