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Great Reputation = Great Sales

Positive reviews and testimonials are the most effective way to create trust, add credibility and establish your reputation as a reliable choice. 

Both reviews and testimonials are customers publicly commenting about their experience with your product or service. Although they are different.

A review is an online comment posted by a customer, evaluating your product or service. These reviews are usually posted on external review sites like Google and other Product Review sites.

A testimonial is a statement praising the performance, quality, and/or value of a product or service.  Unlike reviews, it is up to a business to request testimonials from customers, get the customers permission to publish the message, and to decide where on the website to publish the testimonial.

To your web success,
Web Marketing Strategy

Best Selling Author of Website Masterplan


Luke Hayes | Sunday, October 19, 2014

4 Essentials Local Business Marketing


If you sell products or service to a local area… for example: Physiotherapy, Dentist, Gymnasium, Restaurant, Yoga teacher, etc. Then there are some website marketing essential you need to implement:

1.    Put your suburb or area in the header of your website

2.    Put your suburb or area in the footer of your website

3.    Put your suburb or area in the Meta TITLE and Meta DESCRIPTION
        of your website pages

4.    Get your free “Google My Business” listing.


To your web design success,
Web Marketing Strategy

Best Selling Author of Website Masterplan


Luke Hayes | Thursday, October 02, 2014

Anatomy Of A Web Page That Sells

Learn how to extract the most sales from your website visitors, ethically and legally.  Simply by creating a sales web page that is truly effective at selling your products and services.

Know your customer
- What benefits are they really buying from you?
  e.g. Dentists provides a perfect smile. Makes you more attractive/confident
- Mention the benefit (results) prominently on the web page

It has to grab attention
- Make sure the heading font is extra-large
- Make sure the heading or sub heading presents a BIG benefit

 Keep paragraphs short
- 4 lines of text to a paragraph is the maximum.

Break the page of content up using sub headings
- This blog uses sub headings to make it easy to read and scan the page

Establish trust and credibility
- You need to persuade the visitor that you are qualified to solve their problem
- You need to be trusted or they will not buy from you

Use photos, graphics or a video
- 90% of information submitted to the brain is visual
- Visuals are processed in the brain faster and easier
- Information learned visually is more memorable than text

Try to use a Guarantee
- If you remove the risk, the customer is more likely to buy
- Your guarantee includes the results/benefits the customer really wants.
  e.g. Whiten your teeth up to 6 shades in 1 visit.


To your web design success,
Web Marketing Strategy

Best Selling Author of Website Masterplan


Luke Hayes | Saturday, July 05, 2014

Critical Website Marketing FACTS

Take a look at these undeniable statistics. You'll see the Internet is a huge opportunity for your business and wealth.

FACT: Business has tripled in competitive intensity over the last decade.
FACT: Consumers are bombarded with 1500 advertising messages daily.
FACT: Over 100 million searches conducted daily by consumers on the net.
FACT: Website visitors decide within the first 6 seconds if they stay or go.
FACT: 59% of websites lack planning / strategy and consequently they fail.
FACT: Average consumer takes 2.6 seconds to make purchasing decisions.
FACT: Wealthy consumers are more likely to shop online.
FACT: 77% of consumers don’t care if a site is run by a large or small Co.
FACT: Internet use and sales continue to grow at lightning speeds.

To your web design success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Wednesday, June 11, 2014

Colour Psychology For Business

How Marketers Use Colour Psychology to affect your moods and behaviors?



Luke Hayes | Tuesday, May 27, 2014

How Important Are Images On Your Website?

“Content is king”  and “an image is worth a thousand words” are phrases often said, and they’re making a real impact on modern web design.

Modern websites are embracing bigger and better images.  With larger desktop screens and expectations for more creative and visually attractive websites increasing, websites in general are appearing to be more and more image heavy and graphically designed.


Images can guide the user’s focus, and explain a lot about the product in just a few seconds... fast and powerful... more effectively than a paragraph of text. 

However, we need to make sure that images are actually warranted and not just there for filler that  can be distracting,  slows down your page load, and possibly loses you visitors.


A very popular image trend, is using a large background image that sets the tone for the entire site.

Images are an IMPORTANT part of any modern website.  Larger images is the new and better way to design.


To your web design success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Tuesday, May 20, 2014

Negative Facebook Comments Can Be Winner

Watch this 1 minute video that explains how Wendy’s used Facebook to get people talking about their product.

Wendy’s included a mistake on purpose and not only were people enthusiastically pointing out the mistake, and sharing it with their Facebook friends, but they were also educating other Wendy’s fans (and Wendy’s) on the proper pronunciation at the same time.


To your Facebook success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Thursday, May 08, 2014

Google Places Optimization Tips

As a business owner, you no doubt want to have as much traffic going through your website as possible. One of the best ways to promote your business is through a first page listing on Google Places.


Your Google Places listing is ranked to a large degree on the quality of your website.  So here are some important website optimisation tips.

  1. Have a good (short and easy to remember) web address (domain name).
  2. Make sure your website uses the right keywords that accurately describe your website content, products and services.
  3. Avoid using Flash in your website as it has no text content, so the search engine crawler cannot index it.
  4. Make sure you have your keywords listed in your Meta Title and Meta Description.
  5. Keep your website content fresh.
  6. Rename your website images to include keyword phrases.  Also using the alt attribute for each image write a description about the image including the keyword phrase.



  1. Use your Keywords in the Google Places Description
  2. Don’t stuff Keywords in the Google PlacesTitle text box or you may get suspended for spamming.  Instead use the legal name of your business.
  3. Use your city name in the keywords
  4. Add up to 5 different categories for your business.  The first category you choose is the most important.
  5. Google Allows up to 10 images and 5 videos to be added to your listing. 
  6. Get customers to visit your Google Places page and provide you with a positive REVIEW.


To your web success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Thursday, May 01, 2014

Viral Video – How It Works (7 minute video lesson)

What goes viral on the Internet?  Watch this short video.

Watch Video – Click Here

To your web success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Tuesday, April 08, 2014

Train Your Brain for a Competitive Edge

What’s the main reason that most businesses fail within the first 5 years?  The performance and psychology of the leader.

Read on to discover how to dramatically improve your performance by elevating your mindset and destroying your negative thinking and limitations.

Did you know that you tend to have the same thoughts over and over? 

Repeating the same thought creates a way of thinking, it’s a pathway in your brain.  The scientific term for this is a “neural pathway”.  To be efficient your brain will use the same way of thinking over-and-over.


You can forge new neural pathways and create new mental habits, thought patterns and ways of thinking.

A belief is just a thought that you've had over and over again.

Beliefs and habits CAN be changed. Negative beliefs about yourself, clients,money, suppliers or your circumstances can be eliminated from your life.  So here's how it is done in 5 easy steps:

1:  Identity The Habit You’d Like To CHANGE
For example: if you think it is impossible for you to change your negative, pessimistic thought, that’s a negative belief worth changing.  If you agree, and identify how this type of thinking is bad, then decide to eliminate that belief or habit.

Another example: If you believe that you can’t find new customers and you are no good at selling, then you’re in real trouble.  This is a belief that you need to change fast, because every business owner needs to be obsessed with making sales. 


2:  Decide What You DO WANT
After step 1 you know what you don’t want.  In step 2 we need to replace the negative with a new positive way of thinking.  So decide what thought you’d like to have instead of the negative one.

For example:  We want to get rid of the belief “I can’t find new customers”.  We need to replace that, so instead you may choose to replace the negative with “There are potential customers everywhere that need my product”.

Get clear on the new belief or habit that you want.  By setting a new clear intention, you’ve taken a simple but very important step towards creating a new pathway in your brain.


3:  Shift Your FOCUS To What You Want
You are in control of the thoughts that pass through your mind.  Keep your thoughts on what you want to believe.  This is very important. To create a new neural pathway, you take the focus off the old habit, and then that old habit eventually falls away.

So maybe you’re wondering;  how can I focus my mind to retrain my brain?  The answer is simple and free… use your imagination.


Your imagination is a simple and powerful tool for seeing and creating new ideas and thoughts. Could it be that easy?  YES.

Just imagine, visualise what you want, the new behaviour or outcome.  Make up a simple little mind movie where you are achieving what you want.  The more times you repeatthe successful outcome in your mind, the stronger you build the new, positiveneural pathways.

I also find it helpful to create a list of why the new thought is true and important.  The process of creating the list and focussing on the reasons WHY, it reinforces the new neural pathway.


5:Interrupt Old Negative Thoughts
Say “no” when the new thought comes into your mind.  Then redirect your mind to the positive alternative belief.

For example, suppose you have been dwelling on the thought that“I’m failing in my business” or “I can’t make a profit” or “I’m not good enough to succeed”.  You realise the negative thinking is poison to your health, happiness and business.  Next time you start to have that thought, stop yourself, say “no”.

So whenever the negative thought occurs, interrupt it and replace the thought with the new positive belief.  Keep repeating the same positive belief so it builds a strong neural pathway.



Know that mental transformation is always possible and that you can create new brain pathways.  Simply identify the negative thoughts that you are having and decide to make a positive shift.

Give this process a try the next time you notice yourself dwelling on a negative thought.  I think you’ll find it very empowering.  And feel free to share it with others who could use a mental pick-me-up.


To your website and business success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Tuesday, April 01, 2014

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