Watch this video – click here

Enquire to find out how we can help you launch and sell online:  (02) 8003-5562  or  EMAIL US

To your website success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Australians are spending more time on Facebook, with 40% of users checking in at least once a day.

Statistics from Nielsen which included desktop computer use, mobiles and tablets, showed that the average Australian Facebook user spends 8.5 hours per month.

But, it’s not all thumbs up for Facebook.  The number of Australian’s creating Facebook accounts has slowed.  Also many established users are complaining about Facebook’s encroachment on their time and that it allows some people a platform to be self-absorbed.

Regardless, if you want to interact and keep up with family and friends in 2013, you kind of need to be using Facebook. 

It’s your address book, it’s a quick and easy way to stay in touch with family and friends for free, even if they are spread across the country or overseas.

Small businesses are taking advantage of Facebook business pages for practically no cost at all; and in some cases, word of your business can spread like wild fire around the social network. That’s a potential customer base of more than a billion people around the world.

Facebook commented on the statistics: We expected the number of new accounts being opened to slow.  we are reaching the saturation point.  What is important to Facebook is to grow usage and that is exactly what is happening.  Our  existing users are engaging more, posting photos, likes and comments, it’s growing.

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WE DESIGN PROFESSIONAL FACEBOOK BUSINESS PAGES!!!

www.lukehayes.com.au/facebook-design.htm

You can tap into hundreds of millions of users already on Facebook, and drive word-of-mouth to a wide circle of their friends.

Call us today: (02) 8003 5562 or EMAIL US

To your Facebook and web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Watch this video – click here

We Can Help

If you need help with your Facebook Marketing, email me or call: (02) 8003 5562

To your web success,
www.LukeHayes.com.au 
Web Marketing Strategy

Best Selling Author of Website Masterplan

What is the outcome that you hope to achieve with your email marketing campaign? What is the point of each individual email you send?

Be clear what you want the recipient of your email message to do.  Clearly ask them to take action NOW.

Creating a sense of urgency is an effective way to get people to take action now.  Email is a lot like the “only on TV” ads, where you can purchase the item advertised and “CALLING RIGHT NOW” gets you that special price and bonus offer, for a limted time only.

When you make the need to do something sound urgent, especially if you add an incentive to the offer, it becomes valuabl;e and persuasive, encouraging readesr of your email message to take action.

EXAMPLE 1:
Go here right now to get your free gift:  www.your-website.com

EXAMPLE 2:
Luke, here's where to grab your video right now:  www.your-website.com

EXAMPLE 3:
Do not hesitate. Go to…   www.your-website.com

EXAMPLE 4:
If you have any questions, please send an e-mail to info@your-website.com
Or call 1800-***-***;  but like I said before, the longer you wait the less chance you will have as we expect to be completely sold out by tomorrow morning!

Sometimes, bolding important text or changing the font size, as you see in the example below, will catch more attention and become more urgent in nature to the reader, pushing them to act right away.

EXAMPLE 5:
Subject:        HURRY SALE ENDS MIDNIGHT TONIGHT

HURRY NOW, RELAX LATER.
BOOK YOUR HOLIDAY BY MIDNIGHT.
Monday 29TH October

Need website, email or business help?

We can help you:  (02) 8003-5562  or  EMAIL US

To your website success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Looking to drive high-value prospects to your website?

Facebook recently hosted a panel of experts to discuss best practices for performance marketing. During the discussion, we identified four levers of successful performance marketing on Facebook

Here are some of the discussion’s top takeaways:

• Go beyond the basics: Performance marketers have traditionally used standard domain ads on the right-hand side of Facebook. However, Facebook offers a variety of placements and ad formats that can drive results. The news feed is premier real estate on Facebook: we see over eight times the engagement for ads in the news feed versus the right-hand side. So how can your brand get into the news feed? We recommend photo Page post ads, link Page post ads, Offers, and mobile app install ads to create rich experiences that enable engagement.

• Start with photo Page post ads: Photo Page post ads are an excellent choice across industries and marketing objectives. Use a shortened URL in the ad text to link offsite. An independent study by Nanigans of almost a billion Facebook ad impressions found that photo Page post ads in the news feed drove 14% higher ROI and 48% lower CPA than domain ads on the right-hand side. Advertisers report strong performance, too. Yepme, an Indian e-commerce company, reported a 125% increase in conversion rate using photo Page post ads compared to domain ads and PeixeUrbano, a Brazilian daily deals site, reported a 5x higher ROI using photo Page post ads compared to the average of previous campaigns.

• Use Optimized cost per impression to reach the right audience: While bidded cost per click (CPC) and cost per impression (CPM) are standard, we recommend a powerful bidding option unique to Facebook: Optimized CPM. Optimized CPM delivers your ads to people most likely to convert. To maximize results, combine Optimized CPM bidding with conversion measurement tags, which count relevant conversion actions on your website, such as registrations and shopping cart checkouts, driven by people seeing an ad on Facebook. Beta tests show that this combination reduces the cost per conversion by 40% when compared to CPC ads using the same budget.

• Take a "test and iterate" approach: Testing multiple campaign factors before allocating spend is nothing new for performance marketers—and Facebook is no different. We encourage you to run test campaigns, and track and measure the results to determine what works best for your brand. The first step is to prepare your performance marketing plan: identify key performance indicators, set up click tags and view tags, and ensure a process for delivering enough creative combinations. Once you are operationally ready to execute these campaigns, conduct low-cost tests and iterate. Our community of Preferred Marketing Developers can help you optimize your campaigns at scale.

We Can Help

If you need help with your Facebook Marketing, email me or call: (02) 8003 5562

To your web success,
www.LukeHayes.com.au 
Web Marketing Strategy

Best Selling Author of Website Masterplan

Technician
The technician goes to work in the business:
        A plumber fixes drains.
        A hairdresser cuts hair.

Entrepreneur
The entrepreneur goes to work on the business:
        They are full of passion to build and grow the business.
        They are creative, innovative and constantly looking for better ways.
        They have a vision for the future and plan everything.
        They constantly engage in marketing to attract new customers and selling.
 

Technician:           Focussed on daily tasks inside the business.
Entrepreneur:       Focussed on the big picture.

Technician:           They are hands-on, implementing daily tasks and processes.
Entrepreneur:       They are visionaries who design the systems and processes.

Technician:           Takes action by getting the tasks done.
Entrepreneur:       Takes action by delegating tasks and outsourcing.

Technician:           Looks at the To-Do-List for the businesses daily operations.
Entrepreneur:       Looks to the future to build long term success.

Technician:           Daily To-Do-List is focussed on keeping the business ticking.
Entrepreneur:       Daily To-Do-List is comprised of Business Development and
                              strategy.

Need help with starting or growing your business?

We can help  (02) 8003-5562  or  EMAIL US

To your mobile website success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Increase the traffic to your website and get more sales!!!

A simple strategy is to list your website with free online directories.  This can lead new visitors straight to your website and play a significant role in improving your search engine ranking.

The problem is that there are so many websites where you can place a link and description about your website.  Here are a dozen Australian directories where you can list your site for free.

www.cracker.com.au
  -  Click on "Place an Advert"

www.HotFrog.com.au
  -  Click on "Add your business now"

www.GumTree.com.au
  -  Click on "Post Ad

www.truelocal.com.au
  -  Click on "Business Centre"
  -  then click "List Your Business"

www.ozeclick.com.au
  -  Click on "List Your Business 4 free"

http://sydney.craigslist.com.au
  -  Click on "Post to classifieds"

www.street-directory.com.au
  -  Click on "Add Your Business"

www.bigroo.com.au
  -  Click on "Add a Free listing"

www.turnpike.net/directory.html
  -  Click on "Add URL to Directory"

www.dmoz.org
  -  Select the category where you want to be listed
  -  Click “suggest URL” located on top navigation

www.google.com/places
- Click Get Started
- You will need to set up a Google Account

www.dlook.com.au
- Click on the button Advertise
- Click on the button Add Free Listing
- Add details of your business
- Choose Advertising Plan (Free Listing)
- Categorise your business
- Add Tags
- Add Service Hours

www.aussiepages.com.au
- Click Login Now on top right of the page
- Click Submit Listing
- Fill details to create an account
- Confirm email address
- Login to your account
- Click Add Listing and fill in your business details

www.searchmysuburb.com.au/getlisted
- Click Click Here To Register Now
- Fill details to create an account
- Confirm email address
- Login to your account
- Click Add New Business Listing on the left side of the page
- Choose Advertising Plan (Free Listing)
- Fill up the form with your business details
- Click Submit (Note: After your listing has been submitted a representative will contact you to confirm your details.)

www.startlocal.com.au
- Click Add Your Business Free on top right of the page
- Fill details
- Confirm your email
- The team will review your listing before it's being published on their site

www.FindInAustralia.com
- Click bottom right corner:  Place Your Page Now

www.ufound.com.au/SignUp/free.aspx
- Fill in the form with your and your business details
- Confirm your email address

www.aussiedirectory.com.au
- Click Submit Link on the left of the page
- Choose Regular Listing and fill in the form details
- The team will review your listing before it's being published on their site

www.livepages.com.au/free_listings.php
- Click Start Listing Setup
- Fill in the details
- Click Activate Listing
- Confirm your email address

www.aussieweb.com.au/add-listing.aspx
- Fill in the details
- Submit your listing

www.streetcorner.com.au
- Pick your city
- On the top navigation click on the link:  FIND IT LOCAL
- Then click on the sub navigation link:   BUSINESS
- The click on the link:  ADD BUSINESS

www.ineedto.com.au
- Click on the button: Advertise with us
- Choose FREE at the bottom of the page
- Fill in the details

www.ourpatch.com.au
- Click on the button:  Business Directory
- Then click on the button:  List your Business
- Choose Free
- Fill in the details

www.bondiclassifieds.com.au
- Click on the button:  POST A FREE AD
- Login / Register
- Fill in the details of you and your business
- Confirm your email

www.yellowbook.com.au
- Choose your state
- Scroll to the bottom click on:  Add New listing
- Fill in the details of you and your business
- The team will review your listing before it's being published on their site

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Web Marketing Strategy
www.LukeHayes.com.au

Most people  don't have a clue when it comes to writing effective email copy.  To them, graphics make the page visible, and keywords make it come up on a search. 

When it comes to an email message, the very first words the recipient reads, even before opening the email message, is the subject line. 

It all starts with your email subject line, which absolutely must grab the attention of the target audience.  Otherwise your email gets deleted and then your entire message is dead and wasted.

Your subject line works the same as a print media headline; its purpose is to grab attention and peak your readers’ interest.  This is important because, as an email marketer, your first priority is to get the recipient / subscribers to open your message instead of deleting it.  You don’t want to be thrown out with all of the junk mail and spam.

If you consistently deliver value to your subscribers and let them know through the subject that the contents are worth reading, they will be pleased when your email message arrives. If your subject line grabs their interest and attention, they will be much more inclined to open and read your message.  The alternative is DELETE…

Don’t try to be too cute in your subject line, and don’t use more than 10 words in the line.  Most of all, be honest and don’t try to trick people because you’ll just anger them. 

Personalising the subject line with the recipient’s name is good, and stating a benefit they will receive by opening and reading the email is essential. 

Make sure when they open your message that you deliver the goods.  Stay focused on the topic at hand, singling out that lone issue and not veering off the path and talking about unrelated issues.  Here are some sample subject lines:

EXAMPLE SUBJECT:             Luke, 7 Things You Can Do To Read Faster

EXAMPLE SUBJECT:             This book is the best kept secret in …………….

EXAMPLE SUBJECT:             Luke, here’s all the information you need about…

EXAMPLE SUBJECT:             Luke, we have two more gifts for you!

NOTE:  The only way to know what subject line works best is TESTING.

COPYWRITING TIP:  Use powerful words that sell in your subject lines and throughout your Email message.  Get your free list of powerful copywriting words by clicking the link.

To your email marketing success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan

New ACCI small business surveys shows that Australian small businesses are in a dismal state.  Showing profitability is way down near the lows seen during the 2008-2009 global financial crisis.

Australian Chamber of Commerce (ACCI) chief economist Greg Evans said: “Australian small business is under significant pressure.”  Many businesses are hard pressed to take home a wage at the end of the day in the current conditions.

Right now there are approximately 2 million people in Australia running their own small business and an additional half a million working on getting a start-up off the ground.

Unfortunately, by 2017 approximately 40% of the established business trading today will be out of business.  It’s even worse for new start-ups, more than 50% of new businesses entering the market this year will bite the dust.

Need help with starting or growing your business?

We can help  (02) 8003-5562 or EMAIL US

To your mobile website success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Watch this video – click here

We Can Help

If you need help with your Facebook Marketing, email me or call: (02) 8003 5562

To your web success,
www.LukeHayes.com.au 
Web Marketing Strategy

Best Selling Author of Website Masterplan