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Beware Death By Discount
Internet based coupon marketing has been chanted as “The Future of Online Marketing”.
The growth of this strategy and its meteoric rise over the past 12 months has been impressive… but now I’ve had the opportunity to speak with several business owners who have tried the strategy out and the results are mixed.
Here's the negative side of the story.
The sales pitch…
“It’s so easy. You make an incredible offer. Don’t expect to make any profit on this first sale but consider all the new clients you’ll gain, the extra add on sales and repeat business”.
The reality of discount shoppers…
Most new clients that are attracted to coupon bargain offers are not interested in loyalty, or your expertise or your other products and services. They only want their super bargain.
Should I give it a go?
It’s possible that some discount shoppers may start a new habit and buy from you a second or third time. If you decide to give to give coupon marketing a go work out:
- What is the cost of delivering your “Special Offer”?
- Cost of your time?
- Cost of your products?
- Fees to the coupon company?
Will your current LOYAL clients still be willing to pay full price in the future?
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
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