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Google Advertising Is Getting More Expensive
The main reason is because Google is forcing the bid price up. They have been doing this for the past few years. This is the problem that occurs when a company like Google has no competition.
You’ll notice in your AdWords account that Google turns some of your keyword phrases off . This keyword phrase will then be highlighted and a message next to it saying “BELOW FIRST PAGE BID AMOUNT”. Google will also provide a figure that they expect you to increase your bid amount to if you want to continue advertising.
Here are 5 ideas for improving your Google AdWords effectiveness:
#1 Test different Google ads, you may get an improved conversion rate.
#2 Stop advertising for keyword phrases that are not attracting buyers.
#3 Make sure your website landing page is relevant and persuasive.
#4 Consider only advertising on Google not on their broader content sites.
#5 Don’t bid higher to be in #1 position. Any position from #1 to 5 works.
Make sure you analyse how many new clients you are getting directly from your Google Advertising. THIS IS CRITICAL. Does your ad spend provide a return on investment or not? If it does, then keep advertising.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
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