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Target Consumers Who Have Money to Spend
Look at your best customers. What do they have in common? My bet is, that they all have at least one important characteristics in common. They all have money.
Yes I agree there are other profiling tools that should be looked at. Examples include; age, sex, family size, education, location, opinions, interests, etc. But when it all boils down to making a sale, it depends if the customer has the capacity to spend.
If the prospect does not have the ability to purchase, no amount of persuasive copy, hard-to-beat offers, great service or award-winning graphics will yield a sale.
Generally speaking, if a customer can just scrape the funds together to buy from you, they are often the most difficult customers to deal with. So you have to consider, do you need the headaches associated with this type of customer.
So avoid contacting prospects with low or no purchase capacity
Alternatively if you get a customer that has money. They are usually happier to spend, as long as they get good value and the result they expected.
To all marketers: Target customers with the ability to buy your products or services. Identify them and go after them. They buy more, they buy more often and they are usually easier to deal with.
www.LukeHayes.com.au
Web Marketing Strategy
Luke Hayes | Thursday, September 22, 2011 | Leave a Comment or a Question (0) |
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