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Easy Video Content - Production Checklist
Video in email marketing increases click-through rates by over 96%.
(statistics by Internet Retailer, April 2011)
Video is cheap and easy to produce, keeps visitors on your website longer, increases brand building power and increases sales conversion results. Below you'll find the 6 essentials for producing professional web videos.
1. CAMERA
Get a video camera that has a USN cord that plugs straight into your computer.
2. TRIPOD
You need to keep the camera perfectly steady while shooting; otherwise your video will look unprofessional.
3. SOUND
Relying on the cameras microphone is rarely adequate. An external microphone will capture and produce quality sound.
4. GOOD LIGHTING
The subject must be well lit from all sides which removes the problem of shadows.
5. EDITING SOFTWARE
If you have a Mac then use iMovie, if you a PC then use Microsoft's Movie Maker.
6. YOU TUBE ACCOUNT
It's free to open a YouTube account. They will compress your video file and make it available on all devices (PC, Macs, iPhone, etc)
Producinmg video in-house has never been so cheap or easy. Evan small business can now afford to have video on their website.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
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