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Don’t Be A Perfectionist - It Will Kill Your Business
Being a perfectionist kills your business, waste everybody’s time and stresses you out.
The reality is my website is never going to be perfect. 95% perfect is good enough in 99.9% of cases.
So is the other 5% worth all the worry? Is it worth delaying the opportunity to get out and serve client? Is it worth not building your wealth and profitability? My opinion is “No it is not”.
The first few years of my business I almost went broke because I was so busy perfecting everything, I never focussed on finding customers and doing work that I was actually paid to do. I look back and realise my mistake, the time and money that I lost.
You can always improve your website and business… and that's exactly what you should do over time.
Please continue to work hard, strive to create a great website and satisfy your clients with excellent service and value. But being PERFECT is not possible and it is an absurd goal.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Luke Hayes | Thursday, December 30, 2010 | Leave a Comment or a Question (0) |
Google Makes A BIG Change - Instant Preview
When a Google User does a search they can preview each of the recommended links without having to click on them. This new feature does not affect page rank, but it influences how many users click through to your website.
If your website doesn’t look impressive, people will see the preview thumbnail and skip past your site. Quality visual design is now EXTREMELY important.
DO YOU NEED AN IMPRESSIVE LOOKING WEBSITE?
We can help. Click here to see our WEB designs
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Luke Hayes | Saturday, December 25, 2010 | Leave a Comment or a Question (0) |
Comments
Post has no comments.Broadband Speeds 20% Increase
Independent research has shown that in the last 8 months Australian home Internet broadband speeds have increased by 20% on average.
Despite the increase, Australia is still lagging in terms of speed, ranking 48th globally.
The reality is the faster our Internet connections work the more we can achieve online. With faster connections and downloads we can do MORE.
In my office we use VOIP for our phone system, the quality is good but increased Internet speeds will make call quality even better. We also do video conferencing and training online, these video services often have a little lag, I can’t wait until those issues are a thing of the past.
The Internet provides my organisation with many cheaper and more productive ways to do business. For all small business the Internet provides an equal playing field and we entrepreneurs want it.
The new Government Broadband Network has already started rolling out. It promises download speeds of up to 1 gig per second. That is incredibly fast. It will be the largest single infrastructure investment in Australian history.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Luke Hayes | Sunday, December 19, 2010 | Leave a Comment or a Question (0) |
Comments
Post has no comments.4 Easy Steps To Brilliant Blog Writing
You need a short, strong benefit orientated heading. It needs to grab attention and make the reader interested enough to start reading.
2. What’s the problem or the challenge?
The bigger the problem and the more discomfort that problem is causing to my life, the more that I will care. Each blog post should be focused on one idea, one problem.
3. What’s the solution?
Once you’ve got them feeling anxious about this problem you need to provide the solution. Hopefully you are able to position your product or service as the solution.
4. What’s the call to action?
What do I want them to do, or consider, or buy from me when they finish reading this BLOG post? Provide links to your products and services.
You don’t have to be the first one to have ever provided the problem and the solution, you just have to be able to profit from it.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Luke Hayes | Tuesday, December 14, 2010 | Leave a Comment or a Question (0) |
Comments
Post has no comments.Captain Snooze Website Success
They don’t sell from their website and they don’t want to. But their website is an important part of the sales process as customers do the pre-sale research online and then visit a retail store to make the purchase.
www.snooze.com.au
VALUE: They Provide SLEEP TIPS
This is valuable content for their target audience and it keeps people on the website. The longer they’re on the site, the more likely they are to buy from Captain Snooze.
EASY: A Delight To Use
The content is well laid out and beautifully balanced.
The navigation is simple and functional.
The store locator is obvious and works efficiently.
BONUS: Great Offers Make It Irresistible
A short video promotes $200 worth of linen with every purchase.
A large ad in the bottom right corner promotes 15% off.
The overall message I get from this site is;
“They Will Help Me To Sleep Well”.
If you want help planning a great website, contact us today.
Visit our web consultant web page to learn more.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Luke Hayes | Wednesday, December 08, 2010 | Leave a Comment or a Question (0) |
Comments
Post has no comments.Run A Free Survey Online
You can get customer feedback online and improve every part of your business (products, services and sales process).
Use free survey tools to get market intelligence, they are simple to use and quick to set-up. This is amazing considering that before the web only big business could afford to conduct surveys and research.
Here are some free survey tools:
www.SurveyMonkey.com
www.MicroPoll.com
www.go2poll.com
www.PollDaddy.com
www.Zoomerang.com
Find out what your customers and staff think. Improve your business and ultimately become a better organisation that makes more money.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Luke Hayes | Thursday, December 02, 2010 | Leave a Comment or a Question (0) |
Comments
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