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3 Legal Requirements To Managing Your Email Subscribers
One of the BIGGEST benefits to online marketing is email marketing. Every profitable website takes advantage of email. It’s so easy to gather information on your existing and potential customers and communicate with them for free.
Here are 3 critical legal requirements to managing an email subscriber list:
1. Be Trustworthy
Keep their content safe and don’t let any other person see their information.
2. Let People Un-Subscribe Easily
Make it easy for people to get off your list.
3. Have A Privacy Statement
If you are collecting customer information then you should have a Privacy Statement on your website.
For all government privacy law information visit: www.privacy.gov.au
Your customers need to know they can trust you, as the basis for any genuine relationship. I even added an Anti Spam Policy to my website to show my website visitors I was trustworthy.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
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