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5 Critical Landing Page Criteria
Most of your web visitors arrive on your Home page first. Your Home should be like the cover of a magazine; visually attractive, clearly tells the user what you do, attention grabbing and exciting. Get it wrong and your in trouble...
Google is the most popular way people find websites and Google doesn’t always send visitors to your Home page. Google will refer people straight to the page on your website that is the most relevant to the keywords that the user has typed. So any page on your website could become the landing page.
Knowing that every page on your website could be the landing page, you need to make sure every page fits these 5 critical landing page criteria.
- Is it obvious what your business does and what you offer?
- Is the page professionally design, attractive and credible?
- Is it easy to find your contact details?
- Is it easy to find what I’m looking for, clear navigation?
- If the landing page is a sales page have a clear call to action.
No matter which page your web visitors first land on, make it an excellent first impression.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
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