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6 High Impact Customer Engagement Ideas
There’s nothing you’re selling that can’t be purchased elsewhere so you need to give customers reasons to choose you. You need to engage your customers and leave them saying that you are FANTASTIC.
1: Stand In Your Customers Shoes
Ring your own phone number, visit your website and buy a product, fill out an enquiry form, comment on one of your BLOG posts… Identify areas for improvement and take action.
2: Sell Benefits
Make sure your website sells the big benefits and doesn’t’ just rave on about you. Get really good at translating features into benefits. The words are what motivates a customer to spend money.
3: Build Community and Communications Channels
Build an Email subscriber list and communicate with your customers regularly. Build a Facebook page with lots of FANS and give them value weekly.
4: Listen for Feedback
Any comments on your Facebook page, to your BLOG posts, or emails from your website; Act immediately. Be responsive and show customer’s you really care and are there to serve their best interests.
5: Surprise Customers with Unexpected Value
Find little extras that you can give or do for the customer. That unexpected bonus is a benefit that will be appreciated, remembered and talked about.
6: Demonstrate Trust and Integrity
Bad news travels fast on the Internet and a negative comment can live on the Internet forever. So go out of your way to show customers that you are excellent at what you do, that you are real and honest and always have customers' best interests at heart at all times.
Satisfying customers is the minimum requirement, engaging them and leaving them feeling super happy is the real key to marketing success.
If you’ve got any great ideas please comment below.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
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