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Top of Google with a Content Strategy
When people are looking for products and services just like yours, their first port of call is Google. So it goes without saying that we need to get your website on page 1 of Google or your site will be invisible.
One of the key strategies for getting to the top of Google is to add regular fresh content to your website. So you need a content strategy.
What is Web Content?
Information, articles, reviews, tips, blog posts, newsletters, comparisons, white papers, interviews, webinars, podcasts, images, animations, videos, live events and so on. Be generous with what you share. Quality content positions you as an expert and a leader. It develops a trust between you and your readers or prospects.
Google Loves Content
If you only have a few web pages that are never updated, Google will ignore you. The more quality content you have the more it helps build your websites popularity.
If you put quality content out on the Internet other websites will start linking to you. They will also LIKE, SHARE, re-TWEAT and COMMENT on it. This also builds your Google ranking and helps to get you listed at the top of the search engines.
When potential customers are searching online for information, make sure it is your website they find. Get to the top of Google. Regular quality content is a key ingredient.
For help getting your website to the top of Google give me a call or email. I'll get your website on page 1 of Google guaranteed, then you get more visitors, more sales, more profit.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Facebook and Blogging Critical Pull Marketing
The world has changed and traditional push and interrupt marketing doesn’t work as well as it used to.
Facebook and Blogging provide us with a new, easy way to communicate with potential customers and market our products and services.
- Stop pushing messages at people, because they are getting good at blocking. Instead start attracting.
- Stop interrupting people when they don’t want to hear from you. Instead start engaging.
Use Facebook and Blogging tools to deliver excellent quality content that your customers will actually love - earning you quality leads, loyal customers and help you grow your business organically.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.4 Easy Steps To Brilliant Blog Writing
You need a short, strong benefit orientated heading. It needs to grab attention and make the reader interested enough to start reading.
2. What’s the problem or the challenge?
The bigger the problem and the more discomfort that problem is causing to my life, the more that I will care. Each blog post should be focused on one idea, one problem.
3. What’s the solution?
Once you’ve got them feeling anxious about this problem you need to provide the solution. Hopefully you are able to position your product or service as the solution.
4. What’s the call to action?
What do I want them to do, or consider, or buy from me when they finish reading this BLOG post? Provide links to your products and services.
You don’t have to be the first one to have ever provided the problem and the solution, you just have to be able to profit from it.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Social Media and Blog Writing Tip
It can be well written, well researched and have lots of great information. But if it’s not short and punchy then it’s boring.
I aim to:
- Never write more than 200 words.
- Deliver an interesting tip, fact, story or insight.
- Add a photo because people love visuals.
- Break it up with short paragraphs and bullet points.
We can help you plan your strategy, identify problems and opportunities. Get Luke’s help now.
www.LukeHayes.com.au
Web Marketing Strategy
Comments
Post has no comments.Great Blog Writing: My 6 Best Tips
I’ve been asked the BLOG writing question a few zillion times. So here are my best tips.
1. BLOG short - I want a quick fix
We are writing BLOG posts not articles. So keep it short and punchy so readers can get the mssage and then get on with their crazy-busy lives.
This BLOG post that you are currently reading is 312 words. This is a long BLOG post. Avoid exceeding 300 words.
2. BLOG regular - We could have an ongoing relationship
Keep your BLOG posts short and frequent. This way your target audience has a good reasons to return to your website regularly. They may even subscribe to your BLOG.
3. BLOG quality - If It’s Great I’ll Be Back
Yes I’m crazy-busy, so don’t waste my time. Make your BLOG incredibly interesting and ridiculously useful. Also I get bored easily, so it better be entertaining.
4. BLOG voice - You Have A Voice And A Personality
I want to hear your personality. So talk to me the way that you normally speak. If you remove your personality then your writing will be BORING. If you normally speak with a little slang, then that’s how you should write your BLOG posts.
Remember you're not writing an academic thesis... Here are three important rules:
1) Just speak to the reader.
2) Just speak to the reader.
3) Just speak to the reader.
5. BLOG format - Easy On The Eye
- Short sentences are always easier to read than long ones.
- Short paragraphs are always easier to read than long ones.
- Bullet points and numbers are a nice way to structure content.
6. BLOG conversation - The Audience Has A Voice
Remember your audience can instantly comment on your BLOG post. They can and will compliment, analyse, argue with and criticise you. They will even have mini online discussions about you and what you have written.
www.LukeHayes.com.au
Website Marketing Strategist
Comments
I'll keep it short. I don't have time to read long articles and I bet my customers don't either.
10 Ideas For Fresh Blog Content
Blog’s are brilliant because you can quickly and easily add quality content to your site. The trouble for most people is to continuously come up with nuggets of gold (great content) to add to their blog.
I often get asked: “How do I keep coming up with good quality ideas for blog topics?” So here are 10 simple tips for generating BLOG post ideas.
1. Write a list of your products or services that you offer, then next to each one, write an idea for a tip that you could provide.
2. Do you have a new product or service? If yes, then why is the beneficial to your customers?
3. If you have recently won an award or had a great success, let your web visitors know. If you don’t brag, your customers will never know.
4. Your opinion on breaking news or controversial topics that affects your customers. Keep the points you make relevant to your business or industry.
5. Write a list of areas where you have expertise. Your commentary or free advice and tips become perfect blog posts.
6. Have a look at your competitors BLOGs. If they have posted about a great topic, you can too.
7. If you read an interesting point in the news or in a magazine, write your own short piece and post it to your blog.
8. If you are struggling with a problem, why not write about it and encourage readers to comment on your blog. The ideas and content that people provide could be “Gold”.
9. When your customers ask or email you questions, you provide quality answers. Use these answers to blog.
10. If you read an article online or a blog post by someone else, you can provide your opinion and link to the article.
Start blogging now. Keep it short and punchy and blog regularly.
www.LukeHayes.com.au
Web Marketing Strategy
Comments
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