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All Work and No Play Makes You a Dull Boy or Girl
We all want to succeed in business, but at the same time it is important to remember we must keep up the delicate balance in our life. Here are 10 tips from top CEOs on how they successfully manage to maintain a great life/work balance...
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Helping Customers Save Time Boosts Your Web Profits
If you want to sell more to customers then read on...
Our time is a precious resources. Keep in mind the old saying "time is money." We need to spend it wisely ...and we do need to spend it if we want to build a business.
Your customers are also more time-pressed and have limited time. They are aware of it, and they are looking to make savings and beat the clock. They are looking for time-efficient ways to shop, to be more effective and efficient.
Your website and online service has the potential to SAVE your customers time.
If you can save your customers time you instantly have a BIG selling point. A benefit like that can lead to higher sales and profits. So think of ways that your website and the delivery of your goods can save the customer time?
EXAMPLE:
Website selling antique toys offers gift wrapping, which saves the customer time by achieving two things at once.
EXAMPLE:
Website that offers express post, so customers get their goods quicker.
EXAMPLE:
Beauty therapy Website that offers a range of express services like “Mini Makeovers”, “Lunchtime Face-Lifts”. I’ve taken advantage of this strategy myself and offer a 2 hour consult called “Lunch With Luke”.
You still need to satisfy the customers need for unique, professional, easy, great value and emotionally satisfying experiences. When they do spend time on your website, make it as enjoyable as possible. Then you make the sale and deliver your product or service in a way that saves the customers time.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.The Power Of Branding And Why Customers Buy From You
Branding is what your customers think about your product or company.
Customers buy an Apple Ipod before considering any other competing MP3 player. Technically the Ipod has proven to be a poor quality MP3 player, that often breaks down. The customers buying decision is not based on real quality and value, it is based on brand power.
When you think Volvo, you think conservative and safe.
When you think Nike, you think of sports shoes worn by top sports celebrities Michael Jordan and Tiger Woods and of course you think about the Nike swoosh logo and the slogan "Just Do It."
A brand is the visual, emotional, rational, and cultural image that you associate with a company or a product. It is the sum of all the characteristics that make your offering unique:
- Reputation
- Customer Service
- A Promise
- Price
- Feeling
- Attitude
- Logo
- Product Line
Your brand is WHY customers buy from you.
If the customer’s fantasy about your brand matches the fantasy they want to fulfil, they will buy from you.
Managing the brand
As a brand manager it is your job to make sure that your brand matches the customer’s wants and desires.This starts with finding out what your customers want. When you are clear on what your ideal brand looks like and what your brand stands for, be consistent in establishing the exact brand message to the world.
For help establishing your brand, website and logo design give me a call or email.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
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Post has no comments.Protesting Against Business While They Consume Business Products Daily
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Post has no comments.UP-SKILLS- Course you can - WEBSITE MARKETING
If you are heading in the wrong direction, motivation won't save you, you need the right lesson to turn you around.
In business everyone knows they need help with their accounting and legal issues, but most never get help with marketing. This is why 4 out of every 5 Australian businesses go broke within the first 5 years.
There are so many people that own or work in dying businesses, and they simply don’t have the marketing skills to turn their dire situation around. Marketing is the life blood of any business. No customers equals no business.
Why don’t more people learn more about marketing and in particular website marketing? The Internet is booming and customers are choosing to shop online. Most people don’t realise how much good and easy to use information and courses are available to help them.
The 80/20 rule is real and frightening. Due to inadequate marketing only 1 out of every 5 businesses survive the first 5 years.
Right now the single most important skill anyone can learn is "how to market products and services on the Internet". If they did, there wouldn't be 80% of businesses going broke in their first 5 years. Growing a business and making more profit isn't rocket science. I've detailed the 10 easy steps to online success in my book "Website Masterplan".
Like all education, learning about Internet marketing is progressive and needs to evolve with new technologies. For example the incredible rise in social media popularity. My own Facebook page (www.facebook.com/LukeHayes.web) now has more than 11,000 FANs that tune in to everything I have to say online.
Passion and desire is important, we are guided by our emotions. They call me the Crocodile Hunter of Website Marketing because I’m so enthusiastic and passionate like Steve Erwin. When you enjoy what you do and achieve extraordinary business results, learning and working is fun and easy. Although if you are heading in the wrong direction, motivation won’t save you, you need the right lesson to turn you around.
They call me the Crocodile Hunter of Website Marketing because I’m so enthusiastic and passionate like Steve Erwin. When you enjoy what you do, achieve extraordinary business results, learning and developing expertise comes easy.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Curse Of Knowledge Blocks Your Customers Engaging
There is a psychological principal called the “Curse Of Knowledge”.
Business owners suffer from this curse.
The problem is you know so much about your business and products that it’s hard for you to image what’s important to your customers anymore.
You start raving on about your business and staff and partnerships and bla bla bla.
If you’ve ever had a conversation with an IT person about what is wrong with your computer. The IT person knows exactly what they are talking about, but the rest of us have no idea what their on about.
Your website visitors are only interested in the benefits, what’s in it for them.
- You need to step into your customers shoes.
- See what they really want and need.
- Explain the benefits in a way they understand.
- And present it in a way that persuades them to buy.
DO YOU NEED HELP
We can provide an objective view of your website content. Is it clear, easy to understand, and is it persuasive? If you need help, contact us now...
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Make The Customers Day and Life Better!
Make sure that your customers leave your business with a big smile on their face and an excellent first and last impression. The aim is to really make your customers day, make their life better. If you do this successfully your business will grow quickly.
Customer Service Focus
When you are on a mission to provide outstanding value and service, it makes you focus on what it is that your customers really want and appreciate? And how can you help them get it?
The Ripple Effect
Then your on your way
The easiest and cheapest way to generate more business and grow, is having existing customers spread the word. It’s cause and effect; when you look after your customer they buy from you again and promote you to their family, friends and colleagues.
The Rewards Are Gold
My mission is: TO BE THE BEST BUSINESS DECISION THAT MY CUSTOMERS HAVE EVER MADE. This philosophy is working well and my business is growing organically.
When you look after your customers and make their day, they feel great and so do you… plus the money roles in easily.
So do more than just sell… serve the customer. But don’t just serve them, thrill them, leave a lasting memory and impression.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Persuasion Is the Key To Selling
In 1900 the famous explorer Sir Ernest Shackleton was leading an expedition to the unknown Antarctic. He needed to hire men to join his expedition. He had little money and needed to enlist men that were motivated by honour and recognition. He ran the advert below in the London newspaper in the year 1900 and had over a thousand men apply.
Men Wanted For Hazardous Journey.
Small wages, bitter cold, long months of
complete darkness, constant danger, safe
return doubtful. Honour and recognition
for all involved.
To be effective at selling you need to know what motivates your customers to say “YES”. Then use persuasive language that moves your customers to take action and buy.
16 Common Customer Motivators:
- Buyers want to avoid pain
- Buyers want to gain pleasure
- Buyers want to save time
- Buyers want to have an easier life
- Buyers want to have authority and power
- Buyers want to be part of an exclusive group
- Buyers want to feel safe and secure
- Buyers want to have a peace of mind
- Buyers want to save on trouble
- Buyers want the people around them to be happy
- Buyers love to receive compliments
- Buyers like to invest in future
- Buyers also love short term, instant gratification
- Buyers like experience happiness
- Buyers are fearful of being disadvantaged or ripped off
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Big Special Offer Dramatically Increases Sales
If you want people to take action make it irresistible. If you want to dramatically increase sales or boost newsletter subscribers, then add a SUPER offer.
Have you ever purchased something you didn't really want because the bonus you received was worth the price you paid? An irresistible offer is the number one reason why people buy something.
Present your offer as something of “high value”. The more valuable it is the more customers will remember and appreciate you and be compelled to take action.
If you don’t already offer a high value freeby on your website, I’d like to encourage you to do so. It’s the most powerful marketing tactic for small businesses. You should always include a BIG free offer whenever you want to motivate people to take action.
Don’t forget that your offer can be promoted in more places than just on your website. Consider where else do you have contact with customers? (Facebook, email, brochures, face-to-face, etc)
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
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Richard Branson Business Tips
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