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Desire, Emotion, Lust... Feel the Excitement
FACTS AND FIGURES ARE…BORING
Nobody gets excited when reading what your product does. They do get excited when they can SEE and FEEL the joy from your product or service.
BIG BENEFITS SELL PRODUCTS
What are the BIG BENEFITS they will get when they have your product or service?
SHOW INSTEAD OF TELL
Do all you can to bring your benefits to life and evoke emotion in the reader. Here are four easy ways to present your content in a way that gets your website users to reach into the wall
1. List the benefits as exciting bullet points
2. Share testimonials (real customer stories)
3. Show exciting photos (show instead of tell)
4. Write so the reader can visualise (imagine having the benefit)
HUMANISE YOUR MESSAGE
Your marketing message needs to make an emotional connection. It should make the reader feel an emotion, activate their humanity.
DO YOU NEED HELP
To get your website visitors excited? I can help you make them feel...
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
The Killer Epidemic Of Invisible Headings
- So why do most websites have headings in small font?
- So why do most sites have boring headings with no benefits?
LARGE FONT SIZE
Make your headings stand out, it should grab your visitors eye balls and demand attention. You do this by using significantly larger font size, using a bright colour, and possibly dress it up with graphic design or an image.
Image a newspaper without big headlines? No one would read any of the articles.
SELL THE BENEFITS
No matter how good your website content or your offers are, no one will find out about them if the headline does not grab their attention and spark their interest.
Advertising Guru David Ogilvy said; “On average, five times as many people read the headlines as read the body copy. It follows that unless your headline sells your product, you have wasted 90 per cent of your money.”
DO YOU NEED HELP
Your web page headlines determine if visitor will read your copy or move on. If you need help getting your website visitors attention and interest, contact us now...
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Viral Video – How It Works (7 minute video lesson)
Web Video allows any of us to participate and be famous on the Internet.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.5 Awesome Landing Page Essentials For Achieving More Sales
Your websites landing page is your sales person. It's the first page that greets a new visitor to your website and convinces them to take action immediately. It provides a customized sales pitch for the visitor.
A bad landing page will cost your company sales.
An awesome landing page always achieves better conversion rates than simply dumping people onto your home page and hoping they’ll find what they need.
1. Be the perfect solution, not general
Know your target audience and the problem they have or the thing they desire. Then position your product or service as the perfect solution for them.
2. Keep important messages above the fold
Above the fold is the content on a web page you can see without scrolling.
When your web page first loads, the visitor should be able to see your value proposition and offer immediately and easily. There should be no scrolling required to understand exactly what is on offer.
Having a significant amount of back-up material, which is positioned down the page, below the fold is fine. This extra information can be important, because if a visitor is truly interested in buying, they'll probably want to read on to clarify exactly what they are going to get.
3. Clearly display your calls to action
Potential customers should never be thinking, "What am I supposed to do now that I'm here?".
Having an effective call to action is essential. The objective of your landing page may be to fill in an enquiry form, signup for a newsletter, register for an event or volunteering their time.
Don't just say it once, have multiple places on the landing page where you tell your website visitor exactly what they should do next. This action step that you want them to take should be obvious, it should be persuasive, it should be easy to find.
4. Have one goal for the landing page
Stay focussed on achieving one result from your visitor.
Don't try to sell them on 5 different products, sign them up to your newsletter, get them to register for a seminar, get them to fill out a survey and enter a competition. If you try to do too much you end up getting nothing.
Less is more. Stay focussed on one outcome.
5. Communicate that you are trustworthy
Trust is one of the biggest barriers to selling online.
- Have a link to your privacy statement
- Have your contact details easily accessible
- Have a professionally designed web page
- Have information about your company available
- Have testimonials with pictures, logos, names
- Have a guarantee to remove any risk
- Have credit card logos, and a secure padlock
- Have logos of awards, associations and suppliers
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Top of Google with a Content Strategy
When people are looking for products and services just like yours, their first port of call is Google. So it goes without saying that we need to get your website on page 1 of Google or your site will be invisible.
One of the key strategies for getting to the top of Google is to add regular fresh content to your website. So you need a content strategy.
What is Web Content?
Information, articles, reviews, tips, blog posts, newsletters, comparisons, white papers, interviews, webinars, podcasts, images, animations, videos, live events and so on. Be generous with what you share. Quality content positions you as an expert and a leader. It develops a trust between you and your readers or prospects.
Google Loves Content
If you only have a few web pages that are never updated, Google will ignore you. The more quality content you have the more it helps build your websites popularity.
If you put quality content out on the Internet other websites will start linking to you. They will also LIKE, SHARE, re-TWEAT and COMMENT on it. This also builds your Google ranking and helps to get you listed at the top of the search engines.
When potential customers are searching online for information, make sure it is your website they find. Get to the top of Google. Regular quality content is a key ingredient.
For help getting your website to the top of Google give me a call or email. I'll get your website on page 1 of Google guaranteed, then you get more visitors, more sales, more profit.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Facebook and Blogging Critical Pull Marketing
The world has changed and traditional push and interrupt marketing doesn’t work as well as it used to.
Facebook and Blogging provide us with a new, easy way to communicate with potential customers and market our products and services.
- Stop pushing messages at people, because they are getting good at blocking. Instead start attracting.
- Stop interrupting people when they don’t want to hear from you. Instead start engaging.
Use Facebook and Blogging tools to deliver excellent quality content that your customers will actually love - earning you quality leads, loyal customers and help you grow your business organically.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
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