Google Algorithms
A mathematical formula Google has created for judging and calculating which web pages are the best, and should be at the top of a Google page.Google makes roughly 500 small improvements to their algorithms in a given year.  The basic SEO strategies never change and I have listed 7 of them below.

7 Critical SEO Strategies to get your website ranked at the top of Google:

1. Regularly create new, high quality content for your website.
2. Spend time researching and choose the right keywords to target.
3. Add images and make sure the image name includes the keyword phrase.
4. Get as many quality backlinks to your website as possible from high ranking websites.
5. Make sure your keyword phrase is in the Title Tag of your web page.
6. Make sure your keyword phrase is in the heading at the top of your web page.
7. Where possible use keywords in your web page URL’s.

Researching Keywords
A good tool to use to research keywords is Google Keyword Tool. https://adwords.google.com/select/KeywordToolExternal.

If you need assistance with SEO, it would be a pleasure to help you get to the top.

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

The main reason is because Google is forcing the bid price up.  They have been doing this for the past few years.  This is the problem that occurs when a company like Google has no competition.

You’ll notice in your AdWords account that Google turns some of your keyword phrases off .  This keyword phrase will then be highlighted and a message next to it saying “BELOW FIRST PAGE BID AMOUNT”.  Google will also provide a figure that they expect you to increase your bid amount to if you want to continue advertising.

Here are 5 ideas for improving your Google AdWords effectiveness:
#1  Test different Google ads, you may get an improved conversion rate.
#2  Stop advertising for keyword phrases that are not attracting buyers.
#3  Make sure your website landing page is relevant and persuasive.
#4  Consider only advertising on Google not on their broader content sites.
#5  Don’t bid higher to be in #1 position. Any position from #1 to 5 works.

Make sure you analyse how many new clients you are getting directly from your Google Advertising.  THIS IS CRITICAL.  Does your ad spend provide a return on investment or not?  If it does, then keep advertising.

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan