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Is Your Business Sick? Take Account Now!
Q: Are you able to pay your debts when they are due?
Q: Does your business pay you a wage?
Q: Are you making enough sales?
Q: Do you get repeat business?
If you answered "No" to any of these questions, then the key question to ask is will your business ever be viable?
If your business is not likely to be viable into the future, then you need to explore how you can adapt to become profitable. Don't hang onto the status quo to long. By the time your bank account is dry... it's too late.
Businesses fail for a host of reasons. Bad luck plays a role, sure, but disaster usually strikes because of a more fundamental flaw. Here are some fundamental questions that can help a struggling business turn it around and make a profit:
Q: How much cash do you need to make to break even?
Q: What are your strengths and your point of difference?
Q: Is there a different product or service you can offer?
Q: Can you raise prices?
Q: Can you bundle products and services to create specials?
Q: What else can you offer (up-sell) when the customer is buying?
Q: Can you bring in a partner to inject funds and/or expertise?
Q: Can you be more efficient and cut costs?
Q: Can you chase up unpaid invoices more efficiently?
If your business is showing warning signs, then act now.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
3 Massive Checkout Page Mistakes
No matter how good your web design, your offer or your call to action, if your checkout page is crap then you will lose sales. If the customers experience friction, negativity or problems during the checkout process, they will abandon your site and the sale.
- Forced registration before you are allowed to buy SUCKS. If you want people to register make this an option after the sale has been successfully achieved. Another way is to have two options “Register” or “Checkout Without Registering”.
- Security concerns are a major deterrent. Reassure the user you are safe and secure by including SAFE messages and the padlock icon. Also make sure there are no errors messages or other red flags by testing your eCommerce system monthly.
- High price surprise turns more customers off than anything else. Especially don’t add a ridiculously high delivery cost in and surprise people with it at the end.
I do this all day every day and know things you don’t. So if you want help planning your new website it would be a pleasure to help you.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Funding Your Small Business
How much money do you need? Yes do a budget. Now double this budget because I can guarantee that you’ll need more money than you expect and getting your business going and profitable will take longer than you expect.
Can you work out of your home until you are profitable and financially comfortable? Technology gives small businesses this amazing opportunity and advantage over larger organisations. If you need to meet with clients do it in the comfort of your local coffee shop. This is much cheaper and easier than renting your own office space.
Saving money and cutting costs is key. Many start-up businesses will work for an employer while getting their own business started. You may have some investments you can cash in, or a loan from family. You may need a business bank loan to kick start your new venture.
I do this all day every day and know things you don’t. So if you want help planning your new website it would be a pleasure to help you.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Aussie Businesses MUST Compete With Global Websites
The Internet is booming and it is high time that Australian businesses started to play to win and profit.
Most Australian businesses have sub-standard websites. You can’t spend $100 on a website and expect to get a quality result. Australian businesses are way behind world quality and standards.
Australian’s spend 20 billion online, but 40% of Australian Internet purchases are made on overseas websites. That’s terrible. Aussie businesses have the home town advantage but we are losing 8 billion dollars’ worth…missed opportunities!
It’s a global market place that we’re competing in, so stop aiming to be the best in Australia. Stop looking at how badly your local competitor is presenting themselves online, instead start looking at what your competitors are doing over-seas. Aim to be as good, if not better than the best in the world.
The time is now…the opportunity is now. Aussie, Aussie, Aussie…
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Don’t Be A Perfectionist - It Will Kill Your Business
Being a perfectionist kills your business, waste everybody’s time and stresses you out.
The reality is my website is never going to be perfect. 95% perfect is good enough in 99.9% of cases.
So is the other 5% worth all the worry? Is it worth delaying the opportunity to get out and serve client? Is it worth not building your wealth and profitability? My opinion is “No it is not”.
The first few years of my business I almost went broke because I was so busy perfecting everything, I never focussed on finding customers and doing work that I was actually paid to do. I look back and realise my mistake, the time and money that I lost.
You can always improve your website and business… and that's exactly what you should do over time.
Please continue to work hard, strive to create a great website and satisfy your clients with excellent service and value. But being PERFECT is not possible and it is an absurd goal.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.The Power Of Networking... An Essential Business Skill
The basic principles of networking are based on 3 universal laws:
1. The Law of Abundance - there are plenty of opportunities for everyone
2. The Law of Reciprocity - what you give out comes back tenfold
3. The Law of Giving without Expectation - this occurs when you give without an expectation of receiving something.
Networking
Its about:
• Sharing of information
• Respectful use of contacts
• An essential way of developing business relationships
• Creating business opportunities from everyday situations
• The modern version of the "old boys network"
• Earning the right to ask someone a favour
Top Tips
• Document and contact your existing network
• Get out and about as often as possible
• Advertise yourself
• Initiate contact
• Give away heaps of business cards and collect others business cards
• Promote others; earn brownie points
Habits of successful networkers
• Be known as a person who keeps their word
• Focus on service to gain results
• Live by values
• Be seen, get known, move ahead
• Specialise, specialise, specialise
• Become a committed communicator
• Raise your hand for the big ones
• Invest in yourself - appearance, education, books and tapes
" When your green you grow, when your not you dont"
DO YOU NEED HELP?
The benefits of working from home can be magical and I’d like to help you get-it-right. I’ve helped thousands of business and I can personally help you get your strategy clear, and focussed. Have a look at howI can help you right now to create your dream, home based, money-making business.
www.LukeHayes.com.au
Web Marketing Strategy
Comments
Post has no comments.Never Lock Your Website In, Change Is Happening!
When you’re just starting out don’t over commit yourself or lock in to long term contracts. For example don’t buy 1,000 brochures and 5,000 business cards to save money.
I can guarantee you as soon as you start your business, your ideas will evolve. It could be changing your business name, it could be your portfolio of products, it could be your prices.
So keep your commitments short term so you have wriggle room, stay open to new ideas and be ready to change when better ways present themselves.
| "It is not the strongest or most intelligent species that survives and thrives. It is the one that is the most adaptable to change." By Charles Darwin - back in 1809 was the first to propose evolution and natural selection. |
Every business without fail encounters challenges they could not have planned for.
They discover new opportunities they couldn’t plan for.
So start out with a small step forward and test your business idea.
As soon as you make a start new ideas will flood in.
We can help you plan your strategy, identify problems and opportunities.
Get Luke’s help now.
www.LukeHayes.com.au
Web Marketing Strategy
Comments
Post has no comments.Government Support – For Aussie Small Business
Government: Grants and Assistance for Small Business
http://www.business.gov.au/BusinessTopics/Grantsandassistance/Pages/default.aspx
This site offers you simple and convenient access to all the government information and services that you need. They provide information and support on planning, starting and running your business.
Government: Small Business Programs
http://www.ausindustry.gov.au/SmallBusiness/Pages/home.aspx
This site is the Australian Government’s agency for delivering business programs, services and information that support Australian small businesses in growth, innovation, investment and international competitiveness
I can help you choose your winning business idea and work it up into a strategy and website that you can be excited and passionate about. Get Luke’s help.
www.LukeHayes.com.au
Web Marketing Strategy
Comments
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