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Viral Video – How It Works (7 minute video lesson)
Web Video allows any of us to participate and be famous on the Internet.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Facebook Timeline – Will It Effect Business
Facebook personal accounts have changed format to Timeline. This does not currently effect business pages.
Can we expect a similar change to the format of Facebook business pages in the future? There is good reason to believe that it will. Facebook have always kept the experience on personal and business pages very similar.
Facebook realise that businesses want to present themselves in a more visual way on Facebook. So no doubt Facebook are working away right now to improve the business page format as well.
Right now we can only speculate, but my tip is get used to the Timeline format, because it’s here to stay for a long while.
DO YOU NEED A PROFESSIONAL FACEBOOK BUSINESS SITE DESIGNED AND SETUP?
We can help. Click here to see our Facebook Business Page design service
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Anonymous Facebook Comments - Should I Delete?
YES DELETE
You don’t want to provide your competitors with an easy way to insult your business and run you down… so feel free to delete this type of malicious comment as soon as possible.
If a Fan uses rude/profanity, racial and ethnic slurs, if they post hateful, threatening, or pornographic content, if they bully and intimidate other FANs for their comments or make disparaging personal remarks… feel free to delete their comment.
If you are questioned by a FAN for deleting their abusive comment and it clearly falls into the above category, you can feel comfortable explaining your acceptable policy.
DO NOT DELETE
Firstly it’s important to know that if you have a bad product or service, people are going to post negative comments on the Internet… and you have a much bigger problem than just negative comments.
When you receive criticism on your Facebook page it feels like a dagger in the chest. Stay calm. Think before you react.Yes I know your first instinct is to defend yourself and go on the offensive. Is typing an angry rebuttal with equally abusive comments going to be smart considering everyone on the web can read it?
A Facebook manager has to be able to accept the good and the bad. You don’t want to insult clients and FANs by dismissing their criticism… don’t delete these negative comments; instead work to resolve the problem.
If you receive constructive criticism, thank the person for their suggestion at the start of your response. You can go on to explain what you did or will do to sort this out, or simple let them know you will consider their advice.The key is toshow your FANs and the online community you are engaged and care. If you do you’ll find that people will be forgiving and supportive.
There will always be the potential for positive and negative feedback. It’s the way you react to it that shines either a positive or negative light on your business.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Google Plus
Google+, a social network like Facebook.
Watch a demo here: www.google.com/+/demo
Joining and inviting friends is easy: https://plus.google.com
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.7 ways to improve your business on Facebook
- Maintain a relationship with customers.
- Help customers by answering their questions.
- Give value (tips, videos, quotes, latest articles, news and deals).
- Create buzz around your products or business.
- Demonstrate your expertise and be seen as an industry expert.
- Provide links back to your main website.
- Hold online events, discussions and conversations.
DO YOU NEED A PROFESSIONAL FACEBOOK BUSINESS SITE?
We can help. Click here to see our Facebook Business Page design service
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Get Your Free Facebook Web Address
Step 1. Facebook provides free Facebook business pages. You can set one up yourself or find out more about our service to set this up for you. Facebook Business Page
Step 2. Once you have a Facebook business page you need to get 25 people to LIKE your Facebook page. So contact your family and friends to visit your Facebook page and become a FAN.
Step 3. Once you have 25 Fans you are allowed to register your Facebook web address. You can use this on your website, email messages, business cards, etc. You simple visit this page: http://www.facebook.com/username/ and choose your desired web address. If it is available you are allowed to register it. Yes it is free.
Important Tip: Once you set your Facebook web address it cannot be changed or transferred. So be careful.
My Facebook web address is: www.facebook.com/lukehayes.web
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Benefits of Social Networking – The Lovers and Haters
Social networking has two sides.
On the one side it can provide an easy way to keep up relationships with family and friends. It can also provide you with the opportunity to develop new relationships which can be fun, heartfelt and lead to meaningful relationships.
Social media is also enabling online communities to form and provide better services, support and information than any one expert can do on their own. A great example of community corroboration is Wikipedia.
There is also a positive side for business, providing an excellent way to reach and communicate with customers. Customers can comment and spread the word. Even the best advertising can’t compete with a personal recommendation.
On the other side it can be a problem that causes constant distraction, self-centred mindset, ignorance to others, lack of real-world social interaction, social masking of who you really are, gossip, stalking and even feelings of obligation to respond or post.
People have different ways of connecting to others, at work, school, and traditional real-world social event and now online as well. None can be judged better or worse. They all have benefits and drawbacks.Comments
Watch Video - Make Money with Social Media
Comments
Post has no comments.Facebook Content Strategy - Keep It Fresh
A successful social media strategy REQUIRES your COMMITMENT to regular CONTENT.
1. Don’t abandon your Facebook site and let it become old and stale.
2. You must commit to develop and grow your content regularly.
1. DON’T BECOME OLD & STALE
How many times have you landed on a website, a blog or a social media channel, where you can tell the company started out with good intentions, but they have let the site go? Your experience is disappointing so you leave.
You must maintain your Facebook site. If you can’t commit to doing it yourself, then find someone else in your organisation that can do it, find guest bloggers to contribute or simple pay and outsource the task to a content provider.
2. REGULAR CONTENT
Your Facebook FANS are connected to your Facebook site. Every update on your Facebook site instantly beams to your FANS.
What To Provide: Work out what your customers will find valuable, helpful and impactful. Maybe you could provide insights and tips, ideas, inspiration, how-to’s. The key is aim to be VALUABLE, HELPFUL and positively IMPACTFUL.
Images: There is so much text on a Facebook page that it easily gets ignored. So use interesting pictures to draw attention to your content.
Great Content Writing Tip: Kristina Halvorson in her book “Content for the web” suggests that you be; professional, not academic; confident, not arrogant; clever, not cutesy; savvy, not hipster; expert, not preachy.
DO YOU NEED A PROFESSIONAL FACEBOOK BUSINESS SITE?
We can help. Click here to see our Facebook Business Page design service
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.How To Start You Facebook Business Site
It is very similar to a personal Facebook account, the similarity makes it easy for people like you to manage their Facebook business site once it is set up.
The design of your Facebook Business Page is customizable. So you can create a visual look that matches your existing branding. The content options are flexible and infinite, so no matter what you want to sell or promote on Facebook it is achievable.
By default your Facebook site must have a Wall tab, Photos tab and an Info tab. There are also several core Facebook Business Page applications available including Events, Reviews and Discussions. Professional designers can also build other functionality and add more navigation tabs to your Facebook business site.
You can do it yourself
Click here for details about creating your own Facebook business site.
Professional design
If you would prefer professional help then give as a call or read more about our Facebook Business Page design service
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
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