Video Testimonials Supercharge Web Sales

A recent worldwide survey by Nielson reported that 78% of consumers find word of mouth the best way to find a good supplier. The most effective way to get word of mouth working for you is to record your happy customers, trusted celebrities or industry experts to go on camera and rave about how great you are.

Absolutely nothing persuades and sells like a good video testimonial.

Potential buyers are naturally cautious when trying to decide if they should buy from your website. Testimonials are supposed to build consumer confidence by demonstrating that other people have bought from you and they are satisfied (social proof).

Who better to convince and sell for you, than existing customers who are completely satisfied with your offering?

For years the standard for providing social proof has been written or typed testimonials. are not credible and your website visitors are not going to be convinced, simply because you cannot believe them.

A video testimonial allows your happy customer to talk directly to your prospect. This is very personal and trusted because video does not lie. The person either said it right there into the camera or they didn’t.

Here are some of the benefits of video testimonials:
•   Connect with your customer’s on a human level
•   Improve your web visitors research experience
•   Easy way for your visitors to enjoy content
•   Quickly capture attention & establish credibility
•    Adding your video is free using YouTube.com
•   Video testimonials are proven to persuade & increase sales

Video testimonials are guaranteed to increase your website conversion rate.

www.LukeHayes.com.au
Web Marketing Strategy

Luke Hayes | Monday, September 05, 2011 | Leave a Comment or a Question (0) |

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Easy Video Content - Production Checklist

Web visitors who view a product video are 85% more likely to buy.

Video in email marketing increases click-through rates by over 96%.

(statistics by Internet Retailer, April 2011)

Video is cheap and easy to produce, keeps visitors on your website longer, increases brand building power and increases sales conversion results. Below you'll find the 6 essentials for producing professional web videos.

1. CAMERA
Get a video camera that has a USN cord that plugs straight into your computer.

2. TRIPOD
You need to keep the camera perfectly steady while shooting; otherwise your video will look unprofessional.

3. SOUND
Relying on the cameras microphone is rarely adequate. An external microphone will capture and produce quality sound.

4. GOOD LIGHTING
The subject must be well lit from all sides which removes the problem of shadows.

5. EDITING SOFTWARE
If you have a Mac then use iMovie, if you a PC then use Microsoft's Movie Maker.

6. YOU TUBE ACCOUNT
It's free to open a YouTube account. They will compress your video file and make it available on all devices (PC, Macs, iPhone, etc)

Producinmg video in-house has never been so cheap or easy. Evan small business can now afford to have video on their website.

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Saturday, June 04, 2011 | Leave a Comment or a Question (0) |

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Internet Video – Fantastic Way To Communicate

Nothing communicates or sells as well as video does on a website. Pictures and text just can’t compete…

Video totally captivates your senses and has the ability to emotionally connect with your audience and get people interested and excited.

Keep it simple!

I had the welcome video message on the Home Page of my website professionally produced. But it doesn’t have to be. You’re not trying to win awards, you’re trying to build a business and profit.

Keep the production costs low but the quality of your message high.

Online viewers are interested in what benefits them. They are happy with a low quality recording that downloads from YouTube.com , so they’ll watch it as long as it interests and benefits them.

Editing your video is easy!

You can edit your videos using free software that is provided with your computer (Windows Movie Maker for PCs or iMovie for Macs). You don’t have to be a technical wiz, this software is easy to use and easy to learn. I was amazed how you can just drag and drop files and delete sections of a video.

Once you have created your video:

Go to YouTube.com and click on the button that says “UPLOAD”. This is totally free.

Once you upload your video YouTube provides you with some HTML (text) that you or your webs designer copies and pastes into the spot on your website where you want the video to appear.

There are other free video hosting websites. If you upload your video to TubeMogul.com they will automatically distribute your video to all of the video sharing sites.

What do you want your web users to do next?

Make sure that you include a call to action at the end of your video. Straight out, let viewers know exactly what action they should take.

www.LukeHayes.com.au
Website Marketing Strategist

Luke Hayes | Wednesday, July 02, 2008 | Leave a Comment or a Question (2) |

Comments

Loved your intro video on the Home Page! It answers many of the key questions I would normally have to seek out, and it gave me the confidence that "Luke Hayes means business".

Posted: 12-Aug-2008 10:18 PM | Michael Wilcock |

I'm a video editor and when a quality video is presented it makes a huge impact. No other media can match it. I also was impressed with your Home Page video.

Posted: 06-Nov-2008 06:51 PM | Bruce Mac |