 |
 |
Top of Google with a Content Strategy
When people are looking for products and services just like yours, their first port of call is Google. So it goes without saying that we need to get your website on page 1 of Google or your site will be invisible.
One of the key strategies for getting to the top of Google is to add regular fresh content to your website. So you need a content strategy.
What is Web Content?
Information, articles, reviews, tips, blog posts, newsletters, comparisons, white papers, interviews, webinars, podcasts, images, animations, videos, live events and so on. Be generous with what you share. Quality content positions you as an expert and a leader. It develops a trust between you and your readers or prospects.
Google Loves Content
If you only have a few web pages that are never updated, Google will ignore you. The more quality content you have the more it helps build your websites popularity.
If you put quality content out on the Internet other websites will start linking to you. They will also LIKE, SHARE, re-TWEAT and COMMENT on it. This also builds your Google ranking and helps to get you listed at the top of the search engines.
When potential customers are searching online for information, make sure it is your website they find. Get to the top of Google. Regular quality content is a key ingredient.
For help getting your website to the top of Google give me a call or email. I'll get your website on page 1 of Google guaranteed, then you get more visitors, more sales, more profit.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Top 7 Google Algorithms That Never Change
Google Algorithms
A mathematical formula Google has created for judging and calculating which web pages are the best, and should be at the top of a Google page.Google makes roughly 500 small improvements to their algorithms in a given year. The basic SEO strategies never change and I have listed 7 of them below.
7 Critical SEO Strategies to get your website ranked at the top of Google:
- Regularly create new, high quality content for your website.
- Spend time researching and choose the right keywords to target.
- Add images and make sure the image name includes the keyword phrase.
- Get as many quality backlinks to your website as possible from high ranking websites.
- Make sure your keyword phrase is in the Title Tag of your web page.
- Make sure your keyword phrase is in the heading at the top of your web page.
- Where possible use keywords in your web page URL’s.
Researching Keywords
A good tool to use to research keywords is Google Keyword Tool. https://adwords.google.com/select/KeywordToolExternal.
If you need assistance with SEO, it would be a pleasure to help you get to the top.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Google Advertising Is Getting More Expensive
The main reason is because Google is forcing the bid price up. They have been doing this for the past few years. This is the problem that occurs when a company like Google has no competition.
You’ll notice in your AdWords account that Google turns some of your keyword phrases off . This keyword phrase will then be highlighted and a message next to it saying “BELOW FIRST PAGE BID AMOUNT”. Google will also provide a figure that they expect you to increase your bid amount to if you want to continue advertising.
Here are 5 ideas for improving your Google AdWords effectiveness:
#1 Test different Google ads, you may get an improved conversion rate.
#2 Stop advertising for keyword phrases that are not attracting buyers.
#3 Make sure your website landing page is relevant and persuasive.
#4 Consider only advertising on Google not on their broader content sites.
#5 Don’t bid higher to be in #1 position. Any position from #1 to 5 works.
Make sure you analyse how many new clients you are getting directly from your Google Advertising. THIS IS CRITICAL. Does your ad spend provide a return on investment or not? If it does, then keep advertising.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.3 Google AdWords Tips
- Keywords: Avoid general keywords. Be specific and choose words and phrases a customer would use to find your products of services. Keywords that are too broad may show up on searches that are less relevant to your business.
- Your ad: Send customers to the right place on your website. Make sure that your ad sends customers to the most relevant page on your website. If they're looking for a specific product but land on your home page, they may not be able to find what they really want.
- Call-to-action: Make your product or service easy to buy. A clear call-to-action like Buy Now, Sign Up Today or Learn More will encourage customers to take the next step.
For more tips like these, head over to the AdWords Online Classroom, where you can watch step-by-step videos that show you how to improve your AdWords performance.
If you prefer expert help with your Google AdWords campaign, contact us today. We’ll help you drive more traffic to your website.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Google SEO – Get To The Top
91% of first time visitors to the average website come from Google. Make sure your website is found at the top of Google.
WHAT IS SEO
SEO are changes that you make to your website to get listed at the top of Google.
KEYWORDS
Find out what are the keywords that people type into Google to find information about your products, services and industry. Use this free Google Keyword Tool to find the most popular keyword phrases.
SEO BASICS
- Use keywords in your headings, sub-headings and body copy.
- Rename images on your website to include the keywords.
- Use keywords in your Title tag and Description tag.
- Get links from other websites pointing to your website.
- Where possible use keywords in your web page URL’s.
If you need assistance with SEO, it would be a pleasure to help you get to the top.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Is Google Anti-Competitive?
Google’s informal corporate motto and slogan is “Don’t Do Evil”.
Yesterday the American senate had Google in court for a Senate hearing on anti-competitive behaviour. Is Google guilty of restricting other businesses ability to compete? Should Google be restrained to create a level playing field?
The CONCERN is that Google keeps creating new products and giving them away free, which sends hundreds of business broke. Even if smaller businesses find a way to differentiate, Google controls the world’s biggest search engine and makes sure that its own products are featured at the top of the Google search engine above any competitors.
EXAMPLES:
- Google Analytics is provided free and this has wiped out the entire analytics industry.
- Google provide local search and maps free, this has wiped out an entire industry.
- Google now provide satellite navigation free and their competitors in the industry are struggling to survive or already bankrupt.
Advertising on Google (AdWords) has become significantly more expensive in the last few years. Google keeps forcing advertisers to pay higher fees. The problem for advertisers is that Google has no competition so there is nowhere else to advertise online.
While we should remember that Google's excessive market power does generate a lot of money for the world economy, creates thousands of jobs and entire new industries. The important issue is to ensure Google don’t use their monopoly to unfairly put thousands of business out of business.
Yesterday’s Senate hearing was just the start. The findings did not look good for Google, so we can expect some more investigation or even legal proceedings.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.SEO For Sites Built on Adobe Business Catalyst
Search Engine Optimising with BC (Adobe Business Catalyst)
Websites that use BC are 100% search engine friendly. You just need to follow a few basic instructions...
All of the major search engines are able to access and index all the content on your B.C. website. By content we mean your normal web pages, announcements, FAQs, images, literature such as your PDFs documents, shopping catalogues and more.
Of course if you choose to make any content secure (for example in a private members area) then we automatically exclude it from the list that is available to the search engines.
3 Basics of SEO
To make your website site search engine friendly you need to do 3 things. You only ever do this once and after you have done this, you can sit back and remain assured that every time you add content to your website the major search engines know about it!
1. Create a sitemap for your site easily by logging into your website Admin / Click on the Admin link (top right of page) then select the option Google/Yahoo/Live Optimisation. This will automatically trigger our system to create your Sitemap in the exact format specified by Google and YaFor hoo. It can take up to 24 hours for the sitemap to be complied.
The search engines will then pick up your sitemap and add all the content on your website to their database. At anytime you can check and view the sitemap document that we produce located at http://yourdomain.com/sitemap.xml (simply replace yourdomain.com with your own domain). example mine is: http://Lukehayes.com.au/sitemap.xml
2. Go to Google Webmaster Tools and register for a Google account, login and follow the instructions to submit your sitemap Google. Google will on regular intervals access your sitemap which is housed at Business Catalyst.
3. Go to Yahoo Site Explorer and enter your URL. www.yourdomain.com
For example mine is: www.Lukehayes.com.au
These are only the first 3 steps in fully optimising your site - you should research the topic further to get the best results.
www.LukeHayes.com.au
Web Marketing Strategy
Comments
Post has no comments.Google SEO Starter Guide
This document is published by Google, so you are getting these SEO insights direct from the source.
Google guidelines are relevant to all web managers who want their website to rank highly in the search engine. This is a list of the main things Google is looking for to rank a website highly.
The optimization strategies discussed are simple to do and apply to all websites regardless of size or industry.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Free Directories: Increase Your Web Popularity
Increase the traffic to your website and get more sales!!!
A simple strategy is to list your website with free online directories. This can lead new visitors straight to your website and play a significant role in improving your search engine ranking.
The problem is that there are so many websites where you can place a link and description about your website. Here are a dozen Australian directories where you can list your site for free.
www.cracker.com.au
- Click on "Place an Advert"
www.HotFrog.com.au
- Click on "Add your business now"
www.GumTree.com.au
- Click on "Post Ad
www.truelocal.com.au
- Click on "Business Centre"
- then click "List Your Business"
www.ozeclick.com.au
- Click on "List Your Business 4 free"
http://sydney.craigslist.com.au
- Click on "Post to classifieds"
www.street-directory.com.au
- Click on "Add Your Business"
www.localbusinessguide.com.au
- Click on "FREE – add your business now"
www.bigroo.com.au
- Click on "Add a Free listing"
www.turnpike.net/directory.html
- Click on "Add URL to Directory"
www.dmoz.org
- Select the category where you want to be listed
- Click “suggest URL” located on top navigation
www.google.com/places
- Click Get Started
- You will need to set up a Google Account
www.dlook.com.au
- Click on the button Advertise
- Click on the button Add Free Listing
- Add details of your business
- Choose Advertising Plan (Free Listing)
- Categorise your business
- Add Tags
- Add Service Hours
www.aussiepages.com.au
- Click Login Now on top right of the page
- Click Submit Listing
- Fill details to create an account
- Confirm email address
- Login to your account
- Click Add Listing and fill in your business details
www.searchmysuburb.com.au/getlisted
- Click Click Here To Register Now
- Fill details to create an account
- Confirm email address
- Login to your account
- Click Add New Business Listing on the left side of the page
- Choose Advertising Plan (Free Listing)
- Fill up the form with your business details
- Click Submit (Note: After your listing has been submitted a representative will contact you to confirm your details.)
www.startlocal.com.au
- Click Add Your Business Free on top right of the page
- Fill details
- Confirm your email
- The team will review your listing before it's being published on their site
http://www.aussielocal.com.au/
- Click Add a business link
- Fill details to create an account
- Click New Listing on the left side of the page
- Fill in your business details
- The team will review your listing before it's being published on their site
www.ufound.com.au/SignUp/free.aspx
- Fill in the form with your and your business details
- Confirm your email address
www.aussiedirectory.com.au
- Click Submit Link on the left of the page
- Choose Regular Listing and fill in the form details
- The team will review your listing before it's being published on their site
www.livepages.com.au/free_listings.php
- Click Start Listing Setup
- Fill in the details
- Click Activate Listing
- Confirm your email address
www.aussieweb.com.au/add-listing.aspx
- Fill in the details
- Submit your listing
www.streetcorner.com.au
- Pick your city
- On the top navigation click on the link: FIND IT LOCAL
- Then click on the sub navigation link: BUSINESS
- The click on the link: ADD BUSINESS
www.ineedto.com.au
- Click on the button: Advertise with us
- Choose FREE at the bottom of the page
- Fill in the details
www.ourpatch.com.au
- Click on the button: Business Directory
- Then click on the button: List your Business
- Choose Free
- Fill in the details
www.bondiclassifieds.com.au
- Click on the button: POST A FREE AD
- Login / Register
- Fill in the details of you and your business
- Confirm your email
www.yellowbook.com.au
- Choose your state
- Scroll to the bottom click on: Add New listing
- Fill in the details of you and your business
- The team will review your listing before it's being published on their site
--------------------------------------------------------
Web Marketing Strategy
www.LukeHayes.com.au
Comments
Google Alerts – Free Tool
This is totally free and very easy to set-up. Just go to: www.google.com/alerts
You can subscribe to get notifications about any topic, any person’s name or business name, your competitors, or a particular website address.
In the example below; Matthew wants to get constant updates on the topic “Social Media”.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.| Archived Blogs |
|||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||
|| 
Comments
Post has no comments.