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Helping Customers Save Time Boosts Your Web Profits
If you want to sell more to customers then read on...
Our time is a precious resources. Keep in mind the old saying "time is money." We need to spend it wisely ...and we do need to spend it if we want to build a business.
Your customers are also more time-pressed and have limited time. They are aware of it, and they are looking to make savings and beat the clock. They are looking for time-efficient ways to shop, to be more effective and efficient.
Your website and online service has the potential to SAVE your customers time.
If you can save your customers time you instantly have a BIG selling point. A benefit like that can lead to higher sales and profits. So think of ways that your website and the delivery of your goods can save the customer time?
EXAMPLE:
Website selling antique toys offers gift wrapping, which saves the customer time by achieving two things at once.
EXAMPLE:
Website that offers express post, so customers get their goods quicker.
EXAMPLE:
Beauty therapy Website that offers a range of express services like “Mini Makeovers”, “Lunchtime Face-Lifts”. I’ve taken advantage of this strategy myself and offer a 2 hour consult called “Lunch With Luke”.
You still need to satisfy the customers need for unique, professional, easy, great value and emotionally satisfying experiences. When they do spend time on your website, make it as enjoyable as possible. Then you make the sale and deliver your product or service in a way that saves the customers time.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
eCommerce Best Practice For Selling More
Small businesses in Australia are increasingly adopting online business models and now most well established bricks and mortar businesses have built a significant online presence.
Location, location, location. The Internet is the biggest, most convenient market in the world. It’s right there on everyone’s desk or in their pocket.
eCommerce is not merely about shifting products for a price. It’s about providing a fantastic customer experience.
If you want to sell online then you have to explore what your cusatomer really want, need and desire. Once you are clear on what it is that your customers value, you can create the best solutions to deliver the right experience – be it online, off-line or on mobile devices.
Some consumers see benefit in having access to a vast product range, others appreciate the convenience of having bulky items home delivered, for others it's the convenience of shopping at a time that suites them and without having to travel to shopping centres, for some it is gift wrapping, extended warranty, quality and satisfaction guarantee, flexible payment options, some want a bargain, some need to save themself time and some only want the best-top of the line products.
As the seller it's your responsibility to identify what is key for your consumers. Most consumers will desire a comination of benefits. Make sure that you clearly, loudly and continuously inform your website visitors that you understand their need and precisely deliver the perfect solution. Ensure that this benefit and customer experience is rolled out across your entire eCommerce process.
Explore with current users and customers, in what areas does your website fail to satisfy? Go deep to really understand the emotions of your customers. Once you know the feelings they're after, you can develop strategies to satisfy.
Businesses need to enable their customers to buy easily, fast and safe. By meeting the needs and desires of your customers, you will prosper online.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.100% Sales Success In 4 Easy Steps - Dr Marketing
When you go to the doctor, the first thing they ask you is:
STEP 1: WHERE DOES IT HURT?
As a patient (customer) you tell the doctor what your problem is…
STEP 2: PAIN
The doctor confirms “YES you have a problem”.
- They tell you all about your problem.
- They tell you what the worst outcome could be.
- They tell you the dangers of not treating it immediately.
STEP 3: PLEASURE
The doctor tells you “Yes we can fix this problem”.
- They tell you “This is a common problem and I have the solution”.
- They tell you how good their solution is and the action that you need to take.
STEP 4: ACTION
Next thing the doctor has you booked in for surgery or buying the medicine they prescribed.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.8 BIG Tips For Selling More Online
- Provide all of the information required to understand your product and make an informed buying decision (e.g. Colour, size, features, etc.)
- Make your navigation easy to find, make the labels easy to read and understand, provide search functionality if you have a lot of products.
- Add video into your website to increase conversion rates. Nothing sells like quality video.
- The more payment options you provide the more sales you will make.
- The easiest customer to sell to is an existing customer. So send them special offers.
- People are more likely to buy after reading positive customer reviews and ratings.
- Provide shipping information on a web page that is easy to find and read.
- Leverage Facebook to build a community, show off your products and drive traffic to your website.
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If your website needs a tune up take action now. Give your website the look and feel that customers will be impressed with and sold on. We can help you create a website that sells.
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To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.6 High Impact Customer Engagement Ideas
There’s nothing you’re selling that can’t be purchased elsewhere so you need to give customers reasons to choose you. You need to engage your customers and leave them saying that you are FANTASTIC.
1: Stand In Your Customers Shoes
Ring your own phone number, visit your website and buy a product, fill out an enquiry form, comment on one of your BLOG posts… Identify areas for improvement and take action.
2: Sell Benefits
Make sure your website sells the big benefits and doesn’t’ just rave on about you. Get really good at translating features into benefits. The words are what motivates a customer to spend money.
3: Build Community and Communications Channels
Build an Email subscriber list and communicate with your customers regularly. Build a Facebook page with lots of FANS and give them value weekly.
4: Listen for Feedback
Any comments on your Facebook page, to your BLOG posts, or emails from your website; Act immediately. Be responsive and show customer’s you really care and are there to serve their best interests.
5: Surprise Customers with Unexpected Value
Find little extras that you can give or do for the customer. That unexpected bonus is a benefit that will be appreciated, remembered and talked about.
6: Demonstrate Trust and Integrity
Bad news travels fast on the Internet and a negative comment can live on the Internet forever. So go out of your way to show customers that you are excellent at what you do, that you are real and honest and always have customers' best interests at heart at all times.
Satisfying customers is the minimum requirement, engaging them and leaving them feeling super happy is the real key to marketing success.
If you’ve got any great ideas please comment below.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Retail Revolution Video
60 Minutes - Watch the video (13 minutes): The Retail Revolution
Online purchases are growing, while traditional retail stores are closing down.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.3 Massive Checkout Page Mistakes
No matter how good your web design, your offer or your call to action, if your checkout page is crap then you will lose sales. If the customers experience friction, negativity or problems during the checkout process, they will abandon your site and the sale.
- Forced registration before you are allowed to buy SUCKS. If you want people to register make this an option after the sale has been successfully achieved. Another way is to have two options “Register” or “Checkout Without Registering”.
- Security concerns are a major deterrent. Reassure the user you are safe and secure by including SAFE messages and the padlock icon. Also make sure there are no errors messages or other red flags by testing your eCommerce system monthly.
- High price surprise turns more customers off than anything else. Especially don’t add a ridiculously high delivery cost in and surprise people with it at the end.
I do this all day every day and know things you don’t. So if you want help planning your new website it would be a pleasure to help you.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
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