Facebook personal accounts have changed format to Timeline. This does not currently effect business pages.

Can we expect a similar change to the format of Facebook business pages in the future?  There is good reason to believe that it will.  Facebook have always kept the experience on personal and business pages very similar.

Facebook realise that businesses want to present themselves in a more visual way on Facebook.  So no doubt Facebook are working away right now to improve the business page format as well.

Right now we can only speculate, but my tip is get used to the Timeline format, because it’s here to stay for a long while.

DO YOU NEED A PROFESSIONAL FACEBOOK BUSINESS SITE DESIGNED AND SETUP?

We can help. Click here to see our Facebook Business Page design service

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

YES DELETE
You don’t want to provide your competitors with an easy way to insult your business and run you down… so feel free to delete this type of malicious comment as soon as possible.

If a Fan uses rude/profanity, racial and ethnic slurs, if they post hateful, threatening, or pornographic content, if they bully and intimidate other FANs for their comments or make disparaging personal remarks… feel free to delete their comment.

If you are questioned by a FAN for deleting their abusive comment and it clearly falls into the above category, you can feel comfortable explaining your acceptable policy.

DO NOT DELETE
Firstly it’s important to know that if you have a bad product or service, people are going to post negative comments on the Internet… and you have a much bigger problem than just negative comments.

When you receive criticism on your Facebook page it feels like a dagger in the chest.  Stay calm.  Think before you react.Yes I know your first instinct is to defend yourself and go on the offensive.  Is typing an angry rebuttal with equally abusive comments going to be smart considering everyone on the web can read it?

A Facebook manager has to be able to accept the good and the bad.  You don’t want to insult clients and FANs by dismissing their criticism… don’t delete these negative comments; instead work to resolve the problem.

If you receive constructive criticism, thank the person for their suggestion at the start of your response.  You can go on to explain what you did or will do to sort this out, or simple let them know you will consider their advice.The key is toshow your FANs and the online community you are engaged and care.  If you do you’ll find that people will be forgiving and supportive.

There will always be the potential for positive and negative feedback.  It’s the way you react to it that shines either a positive or negative light on your business.

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Based on FAN engagement.
Very cool and they really know how to do EXCELLENT social media.

www.facebook.com/natgeo
www.facebook.com/burberry
www.facebook.com/walmart
www.facebook.com/Disney
www.facebook.com/Starbucks
www.facebook.com/victoriassecret
www.facebook.com/MTV
www.facebook.com/subway
www.facebook.com/McDonalds
www.facebook.com/Levis
www.facebook.com/converse
www.facebook.com/cocacola
www.facebook.com/xbox
www.facebook.com/oreo
www.facebook.com/Starburst
www.facebook.com/FerreroRocher
www.facebook.com/nikefootball
www.facebook.com/redbull
www.facebook.com/BlackBerry
www.facebook.com/Nutella

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

I’m giving you free tips and insights here all the time and there are hundreds of other social media experts providing free quality advice.

There are other businesses in your industry that are on facebook.  Keep an eye on what they are doing on their FACEBOOK WALL (offers, tips, competitions, etc).

You just need to make an effort.  You need to set aside some time each week to get ideas and knowledge and then.... take action.

The last point “Take Action”, is critical.  Your actions determine your destiny.  If you don’t implement your ideas and provide value to the world, you’ll get no benefit in return.

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

The world has changed and traditional push and interrupt marketing doesn’t work as well as it used to.

Facebook and Blogging provide us with a new, easy way to communicate with potential customers and market our products and services.

• Stop pushing messages at people, because they are getting good at blocking.  Instead start attracting.
• Stop interrupting people when they don’t want to hear from you.  Instead start engaging.

Use Facebook and Blogging tools to deliver excellent quality content that your customers will actually love - earning you quality leads, loyal customers and help you grow your business organically.

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Leverage Facebook to build a community, show off your products and drive traffic to your website.

Below is an easy to follow, step-by-step guide to set up your business on Facebook. Let’s get started.

Step 1. Visit: www.facebook.com/business/pages

Step 2. Click on the button: “Create a Page”.

Step 3. Specify which category your business falls under.

Step 4. Add content to your page, just follow the Facebook prompts.

FACEBOOK CONTENT TIPS:

Photo: Use an eye-catching, recognizable photo of your business's name, storefront or popular product

Location: Claim your Place and be sure to provide a location on your Page so people know where to find you

Info: Write a short blurb that clearly describes what your business is, and include helpful links and contact information

Apps: Enhance your Page with custom apps that can let you share your menu, stream video, and more

Wall posts: Add updates, photos, videos and links about your business to your Wall - these will show up in News Feed, where your fans and their friends can comment and share

DO YOU NEED A PROFESSIONAL FACEBOOK BUSINESS SITE DESIGNED AND SETUP FOR YOUR BUSINESS?

We can help.  Click here to see our Facebook Business Page design service

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Facebook and other social networking sites provide an excellent way to connect with potential customers and build relationships.

Be careful not to turn people off and damage your business reputation. Yes you can still promote your products and services, but do it in a subtle way.

1. Be helpful and give value
2. Don’t drink and Facebook
3. Keep it clean and civilised
4. Listen to others and share
5. Make thoughtful comments
6. Make your page engaging
7. Thank FANS for posting on your Wall
8. Respond to Wall comments within 24 hours

Be warned that old school, in-your-face self-promotion doesn't work in the social environment.

DO YOU NEED A PROFESSIONAL FACEBOOK BUSINESS SITE?
We can help.  Click here to see our Facebook Business Page design service

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Do you have a Facebook business page? If yes, then you may have noticed a new statistic provided by Facebook “TALKING ABOUT THIS”.

It appears in the left column of your page, under the number of "LIKES".  See example below:

This new statistic includes any interaction that Facebook users have with your page.  For example;

• Liking your page or a comment, photo, album or video
• Posting to your wall, answering a question or leaving a comment
• Mentioning or photo-tagging your page
• Liking or sharing a check-in deal, or checking in at your place.

If you want to start your own “Facebook Business Page” we can help.

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

1. Lack of time
2. Unsure how to determine ROI.
3. Lack of knowledge about social media.

THESE CHALLENGES ARE EASY TO OVERCOME
If you are experiencing these challenges then we can help.  Facebook is the most popular website in Australia and too good an opportunity to pass up.

DO YOU NEED A PROFESSIONAL FACEBOOK BUSINESS SITE?
We can help and we can make it easy for you
Click here to see our Facebook Business Page design service

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

The latest update was code named PANDA. If you think about Google working out it's ranking of websites as a cooking recipe, then this panda update would be like adding in a pinch more salt or a bit more sugar.

Many top ranking sites dropped in the rankings in the last month. Panda is the reason. Google is now putting a major emphasis on Social Media. Facebook is the main social networking site.

Here are 5 easy ways you can use Facebook to improve your social networking.

1. Get a Facebook Fan page designed for your business and link to it from your website.  Also provide links on your Facebook site pointing back to your main website.  Make sure your Facebook page is professionally designed so visitors click LIKE and become a FAN.
2. Add a Facebook LIKE button to your website so people can vote for your website.
3. Add a Facebook SHARE button to your website making it easy for word to spread.
4. Add a link on your personal Facebook profile to your business website.
5. If you have a BLOG allow people to easily Tweet about it or LIKE it on Facebook.

Click here to learn more about our Facebook service.  We can take care of your Facebook strategy, improving your SEO ranking and driving more traffic to your website.

On your personal Facebook profile add a link to your website

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan