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The Internet Connection Growth – Totally Connected
Protesting Against Business While They Consume Business Products Daily
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Post has no comments.Launching Your Brilliant Business Idea. Now What?
Starting a new business is never easy. A great starting point is using this checklist to ensure you have all of the basic issues covered.
DOWNLOAD: Checklist For Starting Your Business
Planning should always be the first step in developing a business. A plan gives your business direction and helps you prepare for a lot of what you may need to overcome in the future. To help you plan, download these two templates:
DOWNLOAD: Develop Your Winning Business Plan with this Template
DOWNLOAD: Develop Your Winning Marketing Plan with this Template
2 MORE CRITICAL TIPS FOR HIGH PERFORMACE
- Innovation is critical to develop new and effective ways of doing everything.
- Copy any great ideas from your competitors.
- Seek to be different and stand out from the crowd.
- Cash Flow is a BIG killer issue for new businesses. It always takes longer to develop a new business than you expect. Implementation, customer education, sales process and market acceptance take EXTRA time, so plan for it.
MORE HELP: 21 TIPS FOR MORE CUSTOMERS AND PROFIT
DOWNLOAD: 21 Powerful Business Success Tips
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If you’restarting a new business you’ll need a professional website and excellent branding (logo, business card). We can help you achieve the look and feel you’re your customers will be impressed with and sold on. We can help you create a website that sells.
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To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Big Special Offer Dramatically Increases Sales
If you want people to take action make it irresistible. If you want to dramatically increase sales or boost newsletter subscribers, then add a SUPER offer.
Have you ever purchased something you didn't really want because the bonus you received was worth the price you paid? An irresistible offer is the number one reason why people buy something.
Present your offer as something of “high value”. The more valuable it is the more customers will remember and appreciate you and be compelled to take action.
If you don’t already offer a high value freeby on your website, I’d like to encourage you to do so. It’s the most powerful marketing tactic for small businesses. You should always include a BIG free offer whenever you want to motivate people to take action.
Don’t forget that your offer can be promoted in more places than just on your website. Consider where else do you have contact with customers? (Facebook, email, brochures, face-to-face, etc)
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
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Cut Through Complexity By Planning for Success
Back in the good old days, business was simple.
When you consider the economy of an ancient Hunter gather societies, they only had about 100 products to trade.
Today’s modern societies have over a 100 million products and services. That’s a lot of choice and complexity.
This complexity simply means that you need to plan your business and website strategy. The planning ensures you are heading down the right road with a clear vision and that you have the resources to do what it takes. Planning ahead also gives you focus and a tremendous feeling of self confidence and personal power.
Making the planning process easy for you, get your copy of the Website Masterplan book.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.8 BIG Tips For Selling More Online
- Provide all of the information required to understand your product and make an informed buying decision (e.g. Colour, size, features, etc.)
- Make your navigation easy to find, make the labels easy to read and understand, provide search functionality if you have a lot of products.
- Add video into your website to increase conversion rates. Nothing sells like quality video.
- The more payment options you provide the more sales you will make.
- The easiest customer to sell to is an existing customer. So send them special offers.
- People are more likely to buy after reading positive customer reviews and ratings.
- Provide shipping information on a web page that is easy to find and read.
- Leverage Facebook to build a community, show off your products and drive traffic to your website.
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If your website needs a tune up take action now. Give your website the look and feel that customers will be impressed with and sold on. We can help you create a website that sells.
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To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.6 High Impact Customer Engagement Ideas
There’s nothing you’re selling that can’t be purchased elsewhere so you need to give customers reasons to choose you. You need to engage your customers and leave them saying that you are FANTASTIC.
1: Stand In Your Customers Shoes
Ring your own phone number, visit your website and buy a product, fill out an enquiry form, comment on one of your BLOG posts… Identify areas for improvement and take action.
2: Sell Benefits
Make sure your website sells the big benefits and doesn’t’ just rave on about you. Get really good at translating features into benefits. The words are what motivates a customer to spend money.
3: Build Community and Communications Channels
Build an Email subscriber list and communicate with your customers regularly. Build a Facebook page with lots of FANS and give them value weekly.
4: Listen for Feedback
Any comments on your Facebook page, to your BLOG posts, or emails from your website; Act immediately. Be responsive and show customer’s you really care and are there to serve their best interests.
5: Surprise Customers with Unexpected Value
Find little extras that you can give or do for the customer. That unexpected bonus is a benefit that will be appreciated, remembered and talked about.
6: Demonstrate Trust and Integrity
Bad news travels fast on the Internet and a negative comment can live on the Internet forever. So go out of your way to show customers that you are excellent at what you do, that you are real and honest and always have customers' best interests at heart at all times.
Satisfying customers is the minimum requirement, engaging them and leaving them feeling super happy is the real key to marketing success.
If you’ve got any great ideas please comment below.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy
Best Selling Author of Website Masterplan
Comments
Post has no comments.Target Consumers Who Have Money to Spend
Look at your best customers. What do they have in common? My bet is, that they all have at least one important characteristics in common. They all have money.
Yes I agree there are other profiling tools that should be looked at. Examples include; age, sex, family size, education, location, opinions, interests, etc. But when it all boils down to making a sale, it depends if the customer has the capacity to spend.
If the prospect does not have the ability to purchase, no amount of persuasive copy, hard-to-beat offers, great service or award-winning graphics will yield a sale.
Generally speaking, if a customer can just scrape the funds together to buy from you, they are often the most difficult customers to deal with. So you have to consider, do you need the headaches associated with this type of customer.
So avoid contacting prospects with low or no purchase capacity
Alternatively if you get a customer that has money. They are usually happier to spend, as long as they get good value and the result they expected.
To all marketers: Target customers with the ability to buy your products or services. Identify them and go after them. They buy more, they buy more often and they are usually easier to deal with.
www.LukeHayes.com.au
Web Marketing Strategy
Comments
Post has no comments.Say “NO” to Doubts, Fears & Anxiety
Yes it’s tuff out there but there are thousands of Aussie businesses are still thriving and making big profits. Hopefully you’re one of the many that is unaffected by the economic wows. Any business in any industry can grow and prosper right now.
Forget about what’s happening out there, outside of your business. Your focus needs to be on:
- What can I do right now to get new customers?
- What products or services can I provide to my existing customers?
- What can I do to save money?
- What can I do right now to make my business more efficient?
Make sure your dream, passion and focus is still alive and well. In these times more than ever you need to get innovative and creative, stay positive and take action daily!
www.LukeHayes.com.au
Web Marketing Strategy
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Post has no comments.SEO For Sites Built on Adobe Business Catalyst
Search Engine Optimising with BC (Adobe Business Catalyst)
Websites that use BC are 100% search engine friendly. You just need to follow a few basic instructions...
All of the major search engines are able to access and index all the content on your B.C. website. By content we mean your normal web pages, announcements, FAQs, images, literature such as your PDFs documents, shopping catalogues and more.
Of course if you choose to make any content secure (for example in a private members area) then we automatically exclude it from the list that is available to the search engines.
3 Basics of SEO
To make your website site search engine friendly you need to do 3 things. You only ever do this once and after you have done this, you can sit back and remain assured that every time you add content to your website the major search engines know about it!
1. Create a sitemap for your site easily by logging into your website Admin / Click on the Admin link (top right of page) then select the option Google/Yahoo/Live Optimisation. This will automatically trigger our system to create your Sitemap in the exact format specified by Google and YaFor hoo. It can take up to 24 hours for the sitemap to be complied.
The search engines will then pick up your sitemap and add all the content on your website to their database. At anytime you can check and view the sitemap document that we produce located at http://yourdomain.com/sitemap.xml (simply replace yourdomain.com with your own domain). example mine is: http://Lukehayes.com.au/sitemap.xml
2. Go to Google Webmaster Tools and register for a Google account, login and follow the instructions to submit your sitemap Google. Google will on regular intervals access your sitemap which is housed at Business Catalyst.
3. Go to Yahoo Site Explorer and enter your URL. www.yourdomain.com
For example mine is: www.Lukehayes.com.au
These are only the first 3 steps in fully optimising your site - you should research the topic further to get the best results.
www.LukeHayes.com.au
Web Marketing Strategy
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