Internet Marketing Tips:
Pepsi Uses Dead Celebrity Endorsement

Pepsi added the Michael Jackson (MJ) silhouette on cans in conjunction with the 25th anniversary of MJ’s record breaking Bad album. Does it matter that MJ is dead and not drinking soft drink?

Internet Marketing Tips:
Facebook - Social Media Gives Everyone A Voice

What happens when everyone has a voice?

People can give and receive information, share their thoughts and express opinions, from anywhere and at no cost. By exchanging information online, society has the great potential to get increasingly informed and improve.

Internet Marketing Tips:
GETTING VISITORS TO TAKE ACTION

It’s important that your website has an effective call to action. Make sure what you are offering is attention grabbing. Don’t assume your web visitors will discover what you want them to do.

Internet Marketing Tips:
QR CODES and how can they help your business?

Quick Response codes (QR codes) are a scanable pattern that holds information like a web address or phone number.

Internet Marketing Tips:
Google Apps for Business (5 min video)

Google Apps for Business (5 min video)

Internet Marketing Tips:
5 Easy Strategies For Staying Highly Motivated
For Your Business

Running your own business is exciting, challenging and exhausting.

When you first start your business you’re bubbling with excitement. Inevitably problems come up with customers, technology, staff, cash-flow, administration tasks, tax, etc, and it tears away at our passion and motivation.

Internet Marketing Tips:
Passwords Will Be Replaced With Hand Recognition

Are you struggling to remember all those passwords?

Passwords for online banking, social networks, memberships and email could all be replaced with the wave of your hand.

Internet Marketing Tips:
Rate Your Websites Google SEO Effectiveness

It’s simple… if your website is featured at the top of Google you will get more traffic and make more money.

Internet Marketing Tips:
Email Subscriber List is a 24 Carat Gold Asset

Do you want more customers and sales?

If you’re like most businesses, then you are always in need of more people to buy your goods and services. If you have an email subscriber list, then Email is the most efficient and effective way to generate more sales.

Internet Marketing Tips:
2013 Top 10 Internet Predictions

Happy New Year...2013

Every year I list my top 10 Internet Predictions for the year ahead.

Not only will you get great ideas for your website in 2013, but knowing what the future online holds, puts you in a great position to manage future trends and achieve greater results from your website.

Internet Marketing Tips:
Making New Year's Resolutions?

Cheers to a new year and another chance to get it right... and YES you're right "time flies". The good news is that you're the pilot.

46% of Australian's make new year's resolutions. They learn from yesterday and plant new years's seeds for a year of growth and success.

Internet Marketing Tips:
Christmas TIP – Holidays For Business Owners

We start our Internet businesses for the freedom and flexibility it provides. Then we get so passionate and caught up that it's easy to become a work-a-holic.

Internet Marketing Tips:
Christmas Marketing Count Down

Capture the busy Christmas buying rush! Australian's will spend more money this week than at any other time during the year.

Internet Marketing Tips:
3 Steps To Your Free Facebook Business Page

Create a Page to build lasting relationships with your existing customers and to promote your business.

Internet Marketing Tips:
What Is HTML and CSS ?

When you build Web pages you build them in HTML and format the content using CSS.

Internet Marketing Tips:
Email - The Most Powerful Marketing Tool
on the Planet !

Unlike traditional mail, email marketing delivery is instant and is almost free to send. Your customers can respond instantly, and the entire process is easy to track and measure. It sounds too good to be true doesn’t it?

Internet Marketing Tips:
Writing Google Ads That Attract Customers
(4 min video)

Writing Google Ads That Attract Customers (4 min video)

Internet Marketing Tips:
Acknowledge Your Biggest Facebook Fans

Do you have fans that LIKE and SHARE your Facebook content, re-tweet your posts, email your articles and recommend you to their friends?

If you do, these FANS are angels for your business. What can you do to thank them? At least take the time to send them a thank you message.

Internet Marketing Tips:
QR Codes - Described on the TV show CSI
(1 min video)

QR Codes - Described on the TV show CSI (1 min video)

Internet Marketing Tips:
2 Best Facebook Business and Marketing Tips

Your Facebook business page is the most important extension of your website and brand. Facebook has almost hit 1 billion users.  It’s almost become it's own Internet within in the Internet. Some people log into their account in the morning, and keep that Facebook window open all day.

Internet Marketing Tips:
We Love Our Mobile Phones

We have our photos, family and friends on our phones. It’s a personal device that is never more than a metre away from us.

You can now have a mobile friendly version of your website so people on their mobile can easily find your business online.

Internet Marketing Tips:
The Google AdWords Opportunities Tab
(3 min video)

The Google AdWords Opportunities Tab (3 min video)

Internet Marketing Tips:
Tony Robbins Explains How To Focus &
Get What You Want

Tony Robbins Explains How To Focus & Get What You Want

Internet Marketing Tips:
Budgeting for Your Google Advertising
(3 min video)

Budgeting for Your Google Advertising (3 min video)

Internet Marketing Tips:
6 Easy Strategies For Increasing Interaction
On Facebook

Do you want more customers visiting and interacting on your Facebook page?

If you answered YES...
...Yes I want more engagement
...Yes I want to build relationships
...Yes I want more brand awareness

Internet Marketing Tips:
What is Google AdWords Quality Score and
Why Does it Matter? (3 min video)

What is Google AdWords Quality Score and Why Does it Matter? (3 min video)

Internet Marketing Tips:
Facebook Advertising - Targeting Is The Key

It’s important to know your audience. Your ad is going to perform better if it’s displayed to the people who are most likely to be interested in your product or service.

For example, if you are a children’s toy store located in Sydney, you may want to target people who live in your city, and who are parents.

Internet Marketing Tips:
How to Choose the Right Keywords (4 min video)

How to Choose the Right Keywords (4 min video)

Internet Marketing Tips:
You'll Sell More If You Make It Easy For
Customers To Buy

Today customers are overloaded with responsibility and information. The easier you make it for customers, the more chance they’ll buy.

Internet Marketing Tips:
QR Codes - 37 Creative Examples Of Use
(3 min video)

QR Codes - 37 Creative Examples Of Use (3 min video)

Internet Marketing Tips:
Five Pillars of AdWords Success (6 min video)

Five Pillars of AdWords Success (6 min video)

Internet Marketing Tips:
Invite Friends to Your Facebook Business Page

Here is how you can invite friends to your Facebook Page:

1. Open your Facebook business page's Admin Panel.
2. Click Build Audience.
3. Select Invite Friends.
4. Use the dropdown menu to choose a list or select.

Internet Marketing Tips:
Australian Broadband Speeds Increase
By 30 Percent

Independent research has shown that in the last 8 months Australian home Internet broadband speeds have increased by 30% on average.

Despite the increase, Australia is still lagging in terms of speed, ranking 48th globally.

Internet Marketing Tips:
What Is Google AdWords (4 min video)

What Is Google AdWords (4 min video)

Internet Marketing Tips:
MICROSOFT BRANDING – A new corporate logo

After 25 years Microsoft has unveiled a new logo.

WHAT IS A LOGO ?
A logo is a unique graphic (symbol, icon, emblem) that represents a business. It can be a visual presentation of words, symbols, colours, and/or shapes.

Internet Marketing Tips:
Google AdWords Glossary of Terms

Would simple definitions of the Google advertising terms help you?

Ad – An advertisement that is displayed on search results pages, alongside or above search results, and websites. With AdWords, you can create text, image, video and mobile ads...

Internet Marketing Tips:
“The What” and “The How” of Getting To
The Top Of Google results.

O.M.G. Facebook is now the number 1 factor for getting your website ranked on the top of Google.

Research firm Searchmetrics studied billions of search results and indicators for 10,000 selected keyword phrases. They were able to pinpoint what gets a website to the top of Google rankings.

Internet Marketing Tips:
What are QR CODES and how can they help your business?

QR Codes are popping up everywhere and the business of creating a Customized QR Codes has enabled businesses to really make their campaigns stand out.

Quick Response codes (QR codes) are a scanable pattern that holds information like a web address.

Internet Marketing Tips:
Your Customers Want Convenience and
Easy Access - Mobile Website

A mobile version of your website makes your business always accessible. But does it make good sense for you to invest in a new website that is designed specifically to be displayed on mobile phones?

Internet Marketing Tips:
Email Is King Because Frequency Is The Key
To Promotional Success

SIMPLE ANALOGY: If we planted 1000 Eucalyptus seeds, but we only have enough water to water each of the seeds one time, every seed would die. Alternatively, if we used the same amount of water and concentrated on watering just 50 of those seeds once a day for 20 days, these 50 Eucalyptus seeds would propagate. Frequent watering over time is the key to grow strong healthy trees.

Internet Marketing Tips:
Facebook Glossary of Terms

Account settings
Use your account settings to manage basic account preferences. You can edit your name or email info, change your notifications preferences, turn on extra security features and more...

Internet Marketing Tips:
How to Convert Your Facebook Personal Profile
to a Business Page

Do you have a Facebook personal profile page that you use for your business, instead of a professional Facebook business page?

Obviously Facebook did not intend for personal profiles to be used for business purposes. So personal pages are limited and if Facebook identifies a personal page being used for business, they can freeze the account.

Internet Marketing Tips:
Web Promotion To Maximise Your Web Profits,
Easier Than You Think

The most important part of successful web marketing is getting the right people to your site. No visitors equals no business. You can have the best website in the world but if no one sees it, then it's useless.

Internet Marketing Tips:
6 Easy Step Process to Bait and Hook Email Sales

1. You develop an Email message that states a single problem that your target clients are having and offer them a free gift that will help them solve this problem...

Internet Marketing Tips:
Facebook Help – Facebook Recategorized
My Business Page As A Community Page

In the last week Facebook has recategorized thousands of Business pages into Community pages.

Facebook uses an automated computing process to analyse Facebook pages and categorise them. Because there is no human involved, the Facebook computers make mistakes.

Internet Marketing Tips:
Your Facebook Business Page can now
“Like” other Business Pages

Your Facebook business page should be a resource, full of value for your consumers. A great way to make your own Facebook page a valuable hub, is to link your page to other great Facebook pages.

Internet Marketing Tips:
Why Do We Choose One Product Over Another?

Every time you buy something, it is because at a subconscious level you think it will make your life better.

Internet Marketing Tips:
Fresh Start For New Financial Year

A new financial year is a new beginning, so take this opportunity to look at HOW TO DO IT BETTER in the year ahead.

I just read this important business quote from Bernard Tanner the Chief Operating Officer of the Commonwealth Bank:

Internet Marketing Tips:
Facebook Timeline Image Design Dimensions

If you’re designing images for your Facebook Business page, here are the proper image sizes. See below:

Internet Marketing Tips:
Facebook Now Provides Additional Administrators

Facebook recently introduced different levels of page administrators.

This is a an important feature for businesses that have multiple administrators who control the Facebook page. The image below shows the different roles and what each role can do.

Internet Marketing Tips:
How To Get Started With Google +

The main reason why I think you SHOULD create a Google + Business Page

Google is the door way to the World Wide Web. From a business perspective, if you want your business to be found on the Internet then you have to be prominent on Google.

Internet Marketing Tips:
How important is social media now for
growing a business?

Social media has empowered every person with an easy way to communicate what they do and don’t like about a product, service, person or a company. So every business will be held to account for the quality or disappointment that they deliver.

Internet Marketing Tips:
Sensis Internet Statistics - 2012

94% of the Australian population access the internet regulalry.
80% of Australian's over 65 years access the Internet regulalry.
74% of the Australian access the internet daily.
60% of Australian internet users go online multiple times a day.
65% of Australian users have watched an online video clip in the past month.
90% of Australian consumers have purchased something online.

Internet Marketing Tips:
eCommerce – Buying Online Is A Wet Dream

Buying online is a big wet dream!!!

Before someone buys they always have a fantasy about how the purchase will improve their life. It's a consumer fantasy.

Internet Marketing Tips:
Target Market – Make A Direct Hit

Your target customers are those who are most likely to buy from you.

To be effective at selling from your website, you need to know exactly who your target customer is and what attracts them to buy.

Internet Marketing Tips:
Don’t Overcharge on Shipping – It Kills The Sale

Overpriced shipping is the main reason people drop out of an eCommerce sale.

Internet Marketing Tips:
The Internet Connection Growth –
Totally Connected

Internet Marketing Tips:
All Work and No Play Makes You a Dull Boy or Girl

We all want to succeed in business, but at the same time it is important to remember we must keep up the delicate balance in our life. Here are 10 tips from top CEOs on how they successfully manage to maintain a great life/work balance...

Internet Marketing Tips:
Helping Customers Save Time Boosts
Your Web Profits

No matter how rich or poor we are, no one can add a second more to their life. Time is equal. 24 hours in a day, 7 days in a week. That’s it.

If you want to sell more to customers then read on...

Internet Marketing Tips:
Is Your Business Sick? Take Account Now!

Q: Are you able to pay your debts when they are due?
Q: Does your business pay you a wage?
Q: Are you making enough sales?
Q: Do you get repeat business?

If you answered "No" to any of these questions, then the key question to ask is will your business ever be viable?

Internet Marketing Tips:
The Power Of Branding And Why Customers
Buy From You

Branding is what your customers think about your product or company.

Customers buy an Apple Ipod before considering any other competing MP3 player. Technically the Ipod has proven to be a poor quality MP3 player, that often breaks down. The customers buying decision is not based on real quality and value, it is based on brand power.

Internet Marketing Tips:
Protesting Against Business While
They Consume Business Products Daily

Internet Marketing Tips:
eCommerce Best Practice For Selling More

The Australian eCommerce landscape has evolved rapidly over the last five years. Every year we see MASSIVE growth in online spending.

Small businesses in Australia are increasingly adopting online business models and now most well established bricks and mortar businesses have built a significant online presence.

Internet Marketing Tips:
Launching Your Brilliant Business Idea. Now What?

Starting a new business is never easy. A great starting point is using this checklist to ensure you have all of the basic issues covered.

DOWNLOAD: Checklist For Starting Your Business...

Internet Marketing Tips:
Social Media Policy – A Guide For Your Business

The clothing company GAP Inc. presented the following social media policy to all of its 134,000 staff.

It's a straightforward, conversational tone, which was well received and understood by their employees. It covers everything clearly and doesn't use legal jargon so it's easy to understand.

Internet Marketing Tips:
UP-SKILLS- Course you can
- WEBSITE MARKETING

If you are heading in the wrong direction, motivation won't save you, you need the right lesson to turn you around.

In business everyone knows they need help with their accounting and legal issues, but most never get help with marketing. This is why 4 out of every 5 Australian businesses go broke within the first 5 years...

Internet Marketing Tips:
Running Your Business From Home Base

POSITIVE WORK LIFE BALANCE
In a recent study they found 86.5% of people running a home based business enjoyed the flexibility.

NEGATIVES AND DISADVANTAGES
On the flip side, home based businesses face unique challenges.

WHAT ARE THE SOLUTIONS
Image isn't everything but it is extremely important to appear to be professional. Have a professional sign designed for the front of your premises, a professional website and business card...

Internet Marketing Tips:
100% Sales Success In 4 Easy Steps
- Dr Marketing

When you go to the doctor, the first thing they ask you is:

STEP 1: WHERE DOES IT HURT?
As a patient (customer) you tell the doctor what your problem is…

Internet Marketing Tips:
Curse Of Knowledge Blocks Your
Customers Engaging

There is a psychological principal called the "Curse Of Knowledge".

Business owners suffer from this curse.

The problem is you know so much about your business and products that it's hard for you to image what's important to your customers anymore.

Internet Marketing Tips:
Make The Customers Day and Life Better!

Make sure that your customers leave your business with a big smile on their face and an excellent first and last impression. The aim is to really make your customers day, make their life better. If you do this successfully your business will grow quickly.

Internet Marketing Tips:
Desire, Emotion, Lust... Feel the Excitement

FACTS AND FIGURES ARE... BORING
Nobody gets excited when reading what your product does. They do get excited when they can SEE and FEEL the joy from your product or service.

BIG BENEFITS SELL PRODUCTS
What are the BIG BENEFITS they will get when they have your product or service?

Internet Marketing Tips:
The Killer Epidemic Of Invisible Headings

A Big, Powerful Headline is the single most important element on your website.

• So why do most websites have headings in small font?
• So why do most sites have boring headings with no benefits?

Internet Marketing Tips:
Viral Video – How It Works (7 minute video lesson)

Web Video allows any of us to participate and be famous on the Internet.

Watch Video – Click Here

Internet Marketing Tips:
5 Awesome Landing Page Essentials
For Achieving More Sales

Your websites landing page is your sales person. It's the first page that greets a new visitor to your website and convinces them to take action immediately. It provides a customized sales pitch for the visitor.

Internet Marketing Tips:
Persuasion Is the Key To Selling

In 1900 the famous explorer Sir Ernest Shackleton was leading an expedition to the unknown Antarctic. He needed to hire men to join his expedition. He had little money and needed to enlist men that were motivated by honour and recognition. He ran the advert below in the London newspaper in the year 1900 and had over a thousand men apply.

Internet Marketing Tips:
Big Special Offer Dramatically Increases Sales

If you want people to take action make it irresistible. If you want to dramatically increase sales or boost newsletter subscribers, then add a SUPER offer.

Internet Marketing Tips:
Richard Branson Business Tips

http://www.youtube.com/watch?v=VH35Iz9veM0

Internet Marketing Tips:
Facebook Timeline – Will It Effect Business

Facebook personal accounts have changed format to Timeline. This does not currently effect business pages.

Can we expect a similar change to the format of Facebook business pages in the future? There is good reason to believe that it will. Facebook have always kept the experience on personal and business pages very similar.

Internet Marketing Tips:
Top of Google with a Content Strategy

When people are looking for products and services just like yours, their first port of call is Google. So it goes without saying that we need to get your website on page 1 of Google or your site will be invisible.

Internet Marketing Tips:
Cut Through Complexity By Planning for Success

Back in the good old days, business was simple.

When you consider the economy of an ancient Hunter gather societies, they only had about 100 products to trade.

Today's modern societies have over a 100 million products and services. That's a lot of choice and complexity.

Internet Marketing Tips:
Your Business Must Be Your Passion

When it comes to running your own business and website, being passionate is essential. Otherwise you will give up before you succeed

Internet Marketing Tips:
Top 7 Google Algorithms That Never Change

Google Algorithms
A mathematical formula Google has created for judging and calculating which web pages are the best, and should be at the top of a Google page.Google makes roughly 500 small improvements to their algorithms in a given year. The basic SEO strategies never change and I have listed 7 of them below.

Internet Marketing Tips:
Anonymous Facebook Comments - Should I Delete?

YES DELETE You don't want to provide your competitors with an easy way to insult your business and run you down… so feel free to delete this type of malicious comment as soon as possible...

DO NOT DELETE Firstly it's important to know that if you have a bad product or service, people are going to post negative comments on the Internet… and you have a much bigger problem than just negative comments...

Internet Marketing Tips:
Google Advertising Is Getting More Expensive

The main reason is because Google is forcing the bid price up. They have been doing this for the past few years. This is the problem that occurs when a company like Google has no competition.

You'll notice in your AdWords account that Google turns some of your keyword phrases off . This keyword phrase will then be highlighted and a message next to it saying "BELOW FIRST PAGE BID AMOUNT". Google will also provide a figure that they expect you to increase your bid amount to if you want to continue advertising.

Internet Marketing Tips:
Making New Year's Resolutions?

Cheers to a new year and another chance to get it right... and YES you're right "time flies". The good news is that you're the pilot.

46% of Australian's make new year's resolutions. They learn from yesterday and plant new years's seeds for a year of growth and success.

Internet Marketing Tips:
Christmas TIP – Holidays For Business Owners

We start our Internet businesses for the freedom and flexibility it provides. Then we get so passionate and caught up that it's easy to become a work-a-holic.

Fortunately Christmas arrives and provides the perfect opportunity for a break from life, experience new things and spend time with the special people in our lives.

Internet Marketing Tips:
Christmas Marketing Count Down

It's not too late to capture the busy Christmas buying rush! Australian's will spend more money this week than at any other time during the year.

Internet Marketing Tips:
Best Small Business Advice Ever

The absolute best business teacher you can get right now is from several of your existing customers… and there will be no charge!!!

You will learn more from your customers than any other business expert in the world. Choose the appropriate customers to ask...

Internet Marketing Tips:
Top 20 FACEBOOK Business Pages

Based on FAN engagement.

Very cool and they really know how to do EXCELLENT social media.

Internet Marketing Tips:
Anyone Can Succeed On Facebook

I'm giving you free tips and insights here all the time. There are also hundreds of other social media experts providing free quality advice.

You just need to make an effort. You need to set aside some time each week to get ideas and knowledge and to take action.

Internet Marketing Tips:
Facebook and Blogging Critical Pull Marketing

The world has changed and traditional push and interrupt marketing doesn't work as well as it used to.

Facebook and Blogging provide us with a new, easy way to communicate with potential customers and market our products and services.

Internet Marketing Tips:
8 BIG Tips For Selling More Online

1. Provide all of the information required to understand your product and make an informed buying decision (e.g. Colour, size, features, etc.)

2. Make your navigation easy to find, make the labels easy to read and understand, provide search functionality if you have a lot of products...

Internet Marketing Tips:
4 Steps To Create A Facebook Business Page

Leverage Facebook to build a community, show off your products and drive traffic to your website.

Below is an easy to follow, step-by-step guide to set up your business on Facebook. Let's get started.

Internet Marketing Tips:
3 Google AdWords Tips

Keywords: Avoid general keywords. Be specific and choose words and phrases a customer would use to find your products of services. Keywords that are too broad may show up on searches that are less relevant to your business...

Internet Marketing Tips:
8 Facebook Business Etiquette Tips

Facebook and other social networking sites provide an excellent way to connect with potential customers and build relationships.

Be careful not to turn people off and damage your business reputation. Yes you can still promote your products and services, but do it in a subtle way.

Internet Marketing Tips:
STOP Worrying It's Useless

So you're worrying... about cash flow, about making your marketing dollars go further, worried about staff, about not enough visitors or sales, worried you never have enough time, worried about tax, worried about how to get customers to refer you, etc.

Internet Marketing Tips:
8 Harsh Realities Of Writing For the Web

When customers arrive on your website you have a few seconds to win their interest, or you lose them and they are off to your competitor. Below are 8 critical things you should know about online content:

Internet Marketing Tips:
Retail Wars – Online Wins (3 minutes)

Traditional retail shops have been run over by a bus, but online shopping is growing at lightning speed.

Aussie consumers (many of them your customers) will spend $36 Billion shopping online by 2015.

Internet Marketing Tips:
6 High Impact Customer Engagement Ideas

There's nothing you're selling that can't be purchased elsewhere so you need to give customers reasons to choose you. You need to engage your customers and leave them saying that you are FANTASTIC.

Internet Marketing Tips:
Latest Change To Facebook Business Pages

Do you have a Facebook business page? If yes, then you may have noticed a new statistic provided by Facebook "TALKING ABOUT THIS".

It appears in the left column of your page, under the number of "LIKES".

Internet Marketing Tips:
Google SEO – Get To The Top

91% of first time visitors to the average website come from Google. Make sure your website is found at the top of Google.

WHAT IS SEO
SEO are changes that you make to your website to get listed at the top of Google.

Internet Marketing Tips:
Growing A Business Takes Time & Perseverance

You wouldn't expect an infant to get up and start walking in the first few months. You have to be realistic. It's the same with your business; you need to give it time to mature.

Starting a home based business can be done in a few months, but making that business consistently profitable will take a lot longer. The exact time frame depends on the industry, your start-up capital and the owners passion.

Internet Marketing Tips:
Big Sell Online Is Killing Traditional Retailing

There has been a change in consumer behaviour from buying in traditional offline retail shops, to buying online. Traditional retailers are struggling. Online retail sales continue to grow.

The power is in the hands of the customer, with greater choice and better prices online they are choosing to shop on the Internet.

Internet Marketing Tips:
Google Plus

Google+, a social network like Facebook.

Watch a demo here: www.google.com/+/demo

Internet Marketing Tips:
Is Google Anti-Competitive?

Google's informal corporate motto and slogan is "Don't Do Evil".

Yesterday the American senate had Google in court for a Senate hearing on anti-competitive behaviour. Is Google guilty of restricting other businesses ability to compete? Should Google be restrained to create a level playing field?

Internet Marketing Tips:
Target Consumers Who Have Money to Spend

Look at your best customers. What do they have in common? My bet is, that they all have at least one important characteristics in common. They all have money.

Yes I agree there are other profiling tools that should be looked at. Examples include; age, sex, family size, education, location, opinions, interests, etc. But when it all boils down to making a sale, it depends if the customer has the capacity to spend.

Internet Marketing Tips:
Say "NO" to Doubts, Fears & Anxiety

Yes it's tuff out there but there are thousands of Aussie businesses are still thriving and making big profits. Hopefully you're one of the many that is unaffected by the economic wows. Any business in any industry can grow and prosper right now.

Internet Marketing Tips:
SEO For Sites Built on Adobe Business Catalyst

Search Engine Optimising with BC (Adobe Business Catalyst)

Websites that use BC are 100% search engine friendly. You just need to follow a few basic instructions...

All of the major search engines are able to access and index all the content on your B.C. website. By content we mean your normal web pages, announcements, FAQs, images, literature such as your PDFs documents, shopping catalogues and more.

Internet Marketing Tips:
Video Testimonials Supercharge Web Sales

A recent worldwide survey by Nielson reported that 78% of consumers find word of mouth the best way to find a good supplier. The most effective way to get word of mouth working for you is to record your happy customers, trusted celebrities or industry experts to go on camera and rave about how great you are.

Absolutely nothing persuades and sells like a good video testimonial.

Internet Marketing Tips:
Retail Revolution Video

60 Minutes - Watch the video (13 minutes): The Retail Revolution

Online purchases are growing, while traditional retail stores are closing down.

Internet Marketing Tips:
Invest In Your Website or Die...

The price of being in business is constant investment.

There are thousands of businesses speeding down the road to failure.
Q. Why don't they apply the brakes?
A. Because doing nothing is easier!!!

In business you cannot afford to sit on your hands. It is essential that you invest your time and money:

Internet Marketing Tips:
Great Web Design Will Transform Your Business

First impressions are critical. If they are not instantly impressed, they lose desire and trust. Then they quickly click away to your competitors.

Easy navigation is essential. If they can't quickly find what they are looking for, then your frustrating the potential customer and encouraging them to leave your site.

Internet Marketing Tips:
Beware Death By Discount

Internet based coupon marketing has been chanted as "The Future of Online Marketing".

The growth of this strategy and its meteoric rise over the past 12 months has been impressive… but now I've had the opportunity to speak with several business owners who have tried the strategy out and not one of them has a good word to say.

Internet Marketing Tips:
Google SEO Starter Guide

This document is published by Google, so you are getting these SEO insights direct from the source.

Google guidelines are relevant to all web managers who want their website to rank highly in the search engine. This is a list of the main things Google is looking for to rank a website highly.

Internet Marketing Tips:
3 Main Social Media Challenges

1. Lack of time
2. Unsure how to determine ROI.
3. Lack of knowledge about social media.

Internet Marketing Tips:
I AM YOUR CUSTOMER

I am your customer. Satisfy my wants, add personal attention and a friendly touch, and I will become a walking advertisement for your products and services. If you ignore my wants, show carelessness, inattention and poor manners, and I will simply cease to exist as far as you are concerned...

Internet Marketing Tips:
3 Massive Checkout Page Mistakes

No matter how good your web design, your offer or your call to action, if your checkout page is crap then you will lose sales. If the customers experience friction, negativity or problems during the checkout process, they will abandon your site and the sale.

Internet Marketing Tips:
Kicking Business Goals In Difficult Times

What do companies like Microsoft, CNN, Google, FedEx, Burger King, MTV, Hewlett Packard, Disney and PayPal?

They all got started during difficult economic times, when most businesses were in a slump. The founders of these successful companies were not paralysed by fear. They had a great idea to fulfil a need in the market, they were passionate and willing to work hard at it and create companies built to prosper and last.

Internet Marketing Tips:
5 Ways to Survive Google's Latest Update

The latest update was code named PANDA. If you think about Google working out it's ranking of websites as a cooking recipe, then this panda update would be like adding in a pinch more salt or a bit more sugar.

Internet Marketing Tips:
7 ways to improve your business on Facebook

1. Maintain a relationship with customers.
2. Help customers by answering their questions.
3. Give value (tips, videos, quotes, latest articles, news and deals).

Internet Marketing Tips:
Do You Have What It Takes To Be An Online Entrepreneur?

There are massive benefits and up-side to running your own business, but do you have what it takes?

It's not enough to say you want to make money and be your own boss. Everyone wants those things, but not everyone can achieve those goals. It takes a special person.

Internet Marketing Tips:
3 Legal Requirements To Managing Your Email Subscribers

One of the BIGGEST benefits to online marketing is email marketing. Every profitable website takes advantage of email. It's so easy to gather information on your existing and potential customers and communicate with them for free.

Here are 3 critical legal requirements to managing an email subscriber list:

Internet Marketing Tips:
Searching Google: Desktop V's Mobile

When people are not searching Google from their Desktop computers, they are using their mobile phone to search Google.

When people take a lunch break and leave their desktop computer, they then use their mobile phone to search.

Internet Marketing Tips:
32 Songs  -  Music To Motivate Business Owners and Entrepreneurs

32 songs to help get your passion burning and your motivation to win and profit focussed.
Beautiful Day - U2
Let's Get It Started - Black Eyed Peas
Start Me Up - The Rolling Stones

Internet Marketing Tips:
Get Your Free Facebook Web Address

Facebook provides free Facebook business pages. You can set one up yourself or find out more about our service to set this up for you.

Important Tip: Once you set your Facebook web address it cannot be changed or transferred. So be careful.

Internet Marketing Tips:
Google Webmaster Tools – Free Tool

Google finds ERRORS and shows you so you can fix them. When your website is error free it will be a lot more tasty to Google and the site will achieve a better ranking.

Google discovers if your website gets hacked and Malware is added. They'll even email you if they find something really bad.

Internet Marketing Tips:
Google Places – Free Listing For Your Business

Does your business service a local area?

20% of all Google searches (12 billion per month) are local in nature.

When a user conducts a search on Google and uses a location as part of their keywords search, they expect to see local businesses in the list that Google presents. So Google now focuses on presenting local businesses.

Internet Marketing Tips:
5 Critical Landing Page Criteria

Most of your web visitors arrive on your Home page first. Your Home should be like the cover of a magazine; visually attractive, clearly tells the user what you do, attention grabbing and exciting. Get it wrong and your in trouble...

Internet Marketing Tips:
Video Content Production Checklist

Video is cheap and easy to produce, keeps visitors on your website longer, increases brand building power and increases sales conversion results. Below you'll find the 6 essentials for producing professional web videos.

Internet Marketing Tips:
Benefits of Social Networking – The Lovers and Haters

Social networking has two sides.

On the one side it can provide an easy way to keep up relationships with family and friends. It can also provide you with the opportunity to develop new relationships which can be fun, heartfelt and lead to meaningful relationships...

Internet Marketing Tips:
5 Essential Traits of Successful Web Leaders

If you lack any of these 5 web leadership traits, you severely handicapped your potential.

1. They start with a plan
2. They learn from mistakes
3. They are willing to invest
4. They are positive and passionate
5. They take action

Internet Marketing Tips:
Funding Your Small Business

How much money do you need? Yes do a budget. Now double this budget because I can guarantee that you'll need more money than you expect and getting your business going and profitable will take longer than you expect.

Internet Marketing Tips:
Add Free Google Gadgets To Your Website

You can add a currency converter, clocks, weather forecasts, dictionary, inspirational quotes, shipping cost calculators, live chat windows, traffic information, joke of the day, calorie calculator, live news feeds, instant Wikipedia search, instant Google search, etc, etc, etc. At the time of writing this there are more than 50,000 free Google Gadgets to choose from.

Internet Marketing Tips:
How to Get Publicity Online

People don't look to libraries anymore for information they go to the Internet. The same is happening with news, with people looking to the Internet for information, gossip and breaking stories.

The more that people go online to get their news and information, the greater the opportunity for you to reach your customers through publicity online. Just make sure your content is news worthy content.

Internet Marketing Tips:
Amazing Free Resources For Web Designers

There is countless free stuff on the Internet for web designers. Here are a few of my favourites:

I hope that these free resources are helpful for you.

Internet Marketing Tips:
Customers Shop Online To SAVE Money

We already knew that humans loved a bargain. Research has just prove that this is especially true on the Internet.

According to a recent Retail Daily survey which asked Internet consumers: "Why do you shop online?

Internet Marketing Tips:
Nobody Gets Wealthy As An Employee

Do you have a dead end job?
Do you have a job that's not going anywhere?
Do you have options???

If you have an entrepreneurial spirit and dream of building your wealth, then start your own business.

Internet Marketing Tips:
Offer Specials And Sell More!

According to the Retail Daily Survey, 80% of consumers say they're shopping online to "Save Money".

The down turn in the world economy creates financial uncertainty. This will create consumer fear making people more savvy and shrewd with their spending. This will drive more people on line looking to save money.

Internet Marketing Tips:
Facebook Content Strategy

1. DON'T BECOME OLD & STALE
How many times have you landed on a website, a blog or a social media channel, where you can tell the company started out with good intentions, but they have let the site go? Your experience is disappointing so you leave.

2. REGULAR CONTENT
Your Facebook FANS are connected to your Facebook site. Every update on your Facebook site instantly beams to your FANS.

Internet Marketing Tips:
5 Simple Ways To Increase Your Web Sales Conversion

5 Simple Ways To Increase Your Web Sales Conversion

1) SHOW LOGOS OF PAYMENTS ACCEPTED
2) SHOW SECURITY
3) PROVIDE CONTACT DETAILS - CREDIBILITY
4) BUY NOW BUTTONS NEED TO BE OBVIOUS
5) OUR COMMITMENT - GUARANTEES

Internet Marketing Tips:
How To Start You Facebook Business Site

Facebook Business Site enables you to share your business and products with Facebook users. It is very similar to a personal Facebook accountan can be totally customised so you can create a visual look that matches your existing branding. The content options are flexible and infinite, so no matter what you want to sell or promote on Facebook it is achievable.

Internet Marketing Tips:
Get Your Site Top Of Facebook

Facebook has announced it's going to take Google on as a search engine. They will rank websites using the same criteria as Google and also using the Facebook "Like This" votes. The more Facebook users that vote for your website the better. So add the Facebook "thumbs Up" icon to your website.

Internet Marketing Tips:
Aussie Businesses MUST Compete With Global Websites

SPECIAL AUSTRALIA DAY MESSAGE
The Internet is booming and it is high time that Australian businesses started to play to win and profit. Australian businesses are way behind world quality and standards. Australian's spend 20 billion online, but 40% of Australian Internet purchases are made on overseas websites.  Here's what we have to do...

Internet Marketing Tips:
Facebook Provides Free Statistics On Your Site

When you have a Facebook business site, you get exposure and promottion to Facebook's half a billion users.  Each week Facebook will send you an email called "Your Weekly Facebook Page Update".  You'll be able to see exactly how...

Internet Marketing Tips:
Google Alerts – Free Tool

Google provides a free web monitoring service. You can find out which websites are mentioning you and your website. You can subscribe to get notifications about any topic, any person's name or business name, your competitors, or a particular website address.

Internet Marketing Tips:
Create More Sales By Giving Value & Tips On Facebook

So you've got a Facebook business site and now you want to create sales. BIG TIP: Add free tips (VALUE) to your Facebook site. For example: A plumber adds a short video on "How to fix a leaking toilet". This would be interesting to the plumbers target customers. But for anyone like me who is a hopeless DIY handy man, or if you just don't have the time, who are you going to call for help? If their friends need help, who are they going to recommend? That's right...

Internet Marketing Tips:
Don't Be A Perfectionist - It Will Kill Your Business

Being a perfectionist kills your business, wastes everybody's time and stresses you out. The reality is my website is never going to be perfect. Is 95% perfect good enough? Is it worth delaying the opportunity to get out and serve new and existing clients? Is it worth not building your wealth and profitability?  My opinion is...

Internet Marketing Tips:
What Sucks About Internet Marketing?

There are so many dodgy web designers and dodgy gurus promising SECRETS to instant millions. It can leave you wanting to scream. As a group of online marketers here is our chance to bitch and share our hard learnt lessons. Add your own comments here and read what others had to say.

Internet Marketing Tips:
Government Support – For Aussie Small Business

If you currently have a small business or if you are about to start one, then consider the free support and opportunities offered by the Federal Government, the States and the Territories.

Internet Marketing Tips:
What Is This Magical New Web 2.0?

What is Web 2.0 ? And what opportunities does it present for your business ? The Internet is evolving at lightning speed and is very different today compared to just a few years ago. Learn how your business can thrive and survive in the second phase of the web.

Internet Marketing Tips:
Blog For Profit

The latest, greatest Internet craze is Blogging. It’s taken off like wild fire. You can start a Blog for free and have it up and running in 15 minutes. That’s right, absolutely no charge. Your Blog can help you communicate and interact with your customers, drive more traffic to your website and sell more of your products and services…

Internet Marketing Tips:
eCommerce Risk Management Guide

Internet Marketing Tips:
Website Publicity - Creating the Publicity Buzz

Luke Hayes had the privilege of interviewing an Australian publicity and branding expert (Sue Currie) on website publicity. One of the most powerful ways to promote your business and get thousands of visitors to your website is through publicity. Sue shares her wisdom and insights and reveals killer strategies that you can use right away to get fast results.

Internet Marketing Tips:
7 Critical Reasons For Web Content Management

If you have a website, then your organisation needs a content management system. It is a powerful tool that will save you money and time, it will ensure that your web updates are completed efficiently and effectively, and it will maximise the value of your website.

Internet Marketing Tips:
Are You Leading Your Website To Victory?

Every business needs to have a powerful website leader, to drive its success online. The leader will ensure that their website continuously evolves into a profit machine that their clients absolutely love.

Internet Marketing Tips:
It All Starts With a Vision

The first step in achieving your website breakthrough is to get focussed and clear. Exactly why are you creating a website and for whom. When you create a vision statement you are describing your ultimate website success story. As you develop and manage your website, your vision will be your guiding light. But how do you do this, you might ask?

Internet Marketing Tips:
Test It - Does Your Website Sell

It’s one thing to attract visitors to your website, but do they engage or do they just click away. Do you want your visitors to get out their credit card and buy from you or subscribe to your newsletter ??? Regardless of what you are selling, your website either gets results, or it doesn’t.

Internet Marketing Tips:
15 Essential Questions for Selecting a Web Designer

15 essential questions for selecting a web design team. It is a critically important decision when talking to and choosing a web designer. This list of points to consider will help you make a wise decision.

Internet Marketing Tips:
Website Marketing - Top 10 Internet Predictions

Every year Luke lists his top 10 website marketing predictions and current opinions for the year ahead. By knowing the future you can know what to expect. These insights could give you the edge. Previous years predictions are also listed here, so you can see if Luke was right.

Internet Marketing Tips:
Usability Testing - Get to the heart of your site's problems

Do you know if your website visitors are encountering problems on your site? The cost to your organisation might leave you bleeding from the back and you wouldn’t even know it. You need to discover usability problems as early as possible and take the necessary re-design initiatives.

Internet Marketing Tips:
Everything You Wanted To Know About WEB ANALYSIS

Internet Marketing Tips:
Get the Right Domain Name - www.YourWebAddress

Registering a domain name (website address) is like registering your business name. It is your identity and location on the Internet. Everything that you need to know to get a powerful web address is right here…

Internet Marketing Tips:
Web Hosting 101 - Get the best deal…

It’s one thing to have a website developed, but then it needs to live on the Internet. A web hosting service is your piece of cyberspace. So get the best space to support and service your website business.

Internet Marketing Tips:
Clear Goals, will ensure Future Web Success

The ability to set goals and achieve them is the number one success factor for a business website. Once you have a clear focus for your site, you can step on the accelerator, and achieve greater results, faster than ever before.

Internet Marketing Tips:
Reciprocal Link Exchange  -  7 FREE Templates

This article provides the formula to successfully persuade a massive number of suitable websites to link to your site. Reciprocal links provide excellent advantages to a website.
This is a key promotional tool.

Internet Marketing Tips:
Australian Email Spam Law - Anti-Spam

If you are a Website Marketing professional you must know what the Australian Anti-Spam Laws mean for you. Learn how to comply with the regulations so you can still use this incredibly efficient marketing tool.

Internet Marketing Tips:
National Privacy Principles

National Privacy Principles (Extracted from the Privacy Amendment (Private Sector) Act 2000 )

Internet Marketing Tips:
Net Yourself a Bargain - A Guide for On Line Shopping

The number of people shopping online is growing at lightening speed and to service the market more and more E-tailors are offering great products and services.

Internet Marketing Tips:
Technology Buying Decisions - What & When to Buy

The Digital revolution is evolving so fast that making Technology buying decisions about what to embrace and purchase makes your head spin.

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