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eCommerce – Buying Online Is A Wet Dream

Buying online is a big wet dream!!!

Before someone buys they always have a fantasy about how the purchase will improve their life.  It's a consumer fantasy.

And a great website seeks to create the fantasy in the persons mind and then show how their product or service will satisfy that fantasy.


In this TV advert for Lynx deoderant, they are creating a fantasy.
- Every time a young man spray’s Lynx on his body,
- He’s surrounded by super-hot, sexy women who find him irresistible.

Make sure on your website you create the shopping fantasy and you’ll sell more.

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan



Luke Hayes | Saturday, June 02, 2012

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