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Add Free Google Gadgets To Your Website

Yes you can add any of the great new features to your website for free.

Check it out: 
Google Gadgets.




You can add a currency converter, clocks, weather forecasts, dictionary, inspirational quotes, shipping cost calculators, live chat windows, traffic information, joke of the day, calorie calculator, live news feeds, instant Wikipedia search, instant Google search, etc, etc, etc.  At the time of writing this there are more than 50,000 free Google Gadgets to choose from.

Warning:  Don’t clutter your business website up with useless gadgets like the addictive Pacman game.  Only use gadgets where they add value to your website and the user experience.

www.LukeHayes.com.au
Web Marketing Strategy

Luke Hayes | Friday, April 22, 2011

Amazing Free Resources For Web Designers



There is countless free stuff on the Internet for web designers.  Here are a few of my favourites:

50 free textures and backgrounds

21 Typography applications and fonts

1000's of Free Icons

I hope that these free resources are helpful for you.

I hope that these free resources are helpful for you.

If you would like to list any more great freebies for web designers please add the link and description in the comments section of this BLOG post.

www.LukeHayes.com.au
Web Marketing Strategy


Luke Hayes | Wednesday, March 23, 2011

The Magic of Cropping Web Images… It's Easy To Achieve The “Wow-Factor”

Newspapers and magazines have been using dramatic images for years to get your attention, brighten and break up the text on a page,  and to create an emotive response in the reader.

An image can create emotions in people that words cannot… and people buy based on their emotions.  So great photos can be the difference between Sucking and Succeeding.

With digital cameras and stock photography being so cheap, it is easy to get excellent photos to compliment your web content.  My favourite editing tool that transforms the impact of a photo and to make them fit perfectly is:  CROPPING

Use the cropping Tool to trim any photo.  
- Maybe there is a particular part of an image that you want to highlight.
- Maybe you need to change the shape of an image so it fits into a space better.





Cropping photos is powerful and easy to do.  Images improve the message and visual appearance of your web pages.  You’ll notice with all of my BLOG posts I add at least one image.

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Luke Hayes | Monday, November 01, 2010

Website Logo Design

Your logo is on all marketing materials and used to represent your business every-where.  It is one of your most powerful tools.



Rarely is an image the Nike swoosh or the McDonalds golden arches enough.  These companies have spent hundreds of millions of dollars building the brand recognition with these symbols.

Most businesses require a logo based around their company name, so they get clear brand recognition and an advertisement.

Since you need your business name as part of your logo, why not add the domain extension (.com)?

Have a look at these examples to get ideas about your new logo.  www.LukeHayes.com.au/website-logo-design.htm

To your website success,
www.LukeHayes.com.au
Web Marketing Strategy

Luke Hayes | Friday, August 27, 2010

FLASH: Advantages V's Disadvantages

Flash is a powerful technology that allows us to create and deliver animated content on our websites.



There are advantages and disadvantages.  So the question is to Flash or not to Flash...


ADVANTAGES
•    Capture the visitor’s attention, making them stop and take notice.
•    Make a big impression from a graphical point of view.
•    Entertain your web visitors with movement, images, text and sound.
•    Engaging content that can include navigation and interactivity.  So it’s perfect for delivering information, instructions and training materials.
•    Uses vector graphics so you can scale the size up or down and the quality remains the same.


DISADVANTAGES
•    Just because something spins and moves doesn’t make it helpful or beneficial to your website.
•    Web users get annoyed when they have to wait a long time for a web pages to load. FLASH files are notorious for downloading slowly.
•    Browsers like Mozilla Firefox provide a flash file blocker option, which automatically detects flash files and does not download and display the file.  So users who select this will not see your flash file automatically as you intended.

www.LukeHayes.com.au
Web Marketing Strategy

Luke Hayes | Wednesday, March 10, 2010

White Space – Critical To Web Usability

White space refers to whatever your web page background colour is, without content.

Clean space around your content, allows you to appreciate and absorb the message.  Just as you need the darkness to appreciate the light.

One of the biggest mistakes in web design is overcrowding.  The reader’s eye doesn’t know where to look or focus.  The human eye needs breathing space so it can easily see the different areas of content.

So when designing your pages, don’t fill up every square centimetre with text or images.  Less is more so increase your margins and edit to remove fluff.

I sincerely look forward to helping you plan a brilliant website.

www.LukeHayes.com.au

Web Marketing Strategy

Luke Hayes | Wednesday, October 14, 2009

You Are What Your Customers Thinks About You

Perception is reality.

Through your website design and content, you try to communicate to your prospects who you are and why they should buy from you.  In fact, if your message is clear and appealing enough to your potential customers, chances are they’ll buy immediately.



 Example of BAD BRANDING:
You arrive on Croft & Smith Solicitors website.  You instantly see that the design of the website is ordinary or maybe it is just that it was designed several years ago. Right there on their home page you find two spelling mistakes.  This instantly damages their credibility.  The promise made by the solicitors on their website was very general “we provide great service”.  Whoopee doo, that’s what everybody says.

Example of GREAT BRANDING:
You arrive on Croft & Smith Solicitors website.  Right away you are impressed with the design of their site.  The headline jumps of the screen and is interesting and captivating.  Their client list is impressive, they offer a money back guarantee.  They are located close to where you live and they offer a free initial consult.  You are impressed and feel confident they will win your case, so there is no reason to look for alternatives.  You contact them and make an appointment.

Make sure that your website instantly presents who you are and what you offer.
Who you are must be attractive to your customers.  What you offer must be valuable and desired by your customers.

Through your website content you express your branding message.  Your web visitors instantly size-you-up and then form beliefs about your personality, credibility and value.

The best way to disqualify your competition and win customer’s, is to make your website so impressive and persuasive that the customer decides to take immediate action and buy from you.

www.LukeHayes.com.au
Web Marketing Strategy


Luke Hayes | Tuesday, September 15, 2009

Extraordinary Website Or Rubbish


Today it’s no longer good enough to have a good website.  You need an extraordinary website to be successful.

You can have a good website, good design, good content, but that’s not enough.  Good is common.  Good is boring. Just having a good website is the enemy of having a great website.

If you want a massively successful website, then you have get it from a design team that is known for excellence.  You have to design your website with a winning strategy in mind.

Excellent design and strategy is what separates good web designers from Luke Hayes and his team.

Email me now to enquire about helping to create an outstanding website!

Remember a good website is not enough…nothing less than extraordinary will do.

www.LukeHayes.com.au
Web Marketing Strategy


Luke Hayes | Tuesday, August 18, 2009

Add Free Google Gadgets To Your Website

Yes you can add any of the great new features to your website for free.

Check it out: 
Google Gadgets.




You can add a currency converter, clocks, weather forecasts, dictionary, inspirational quotes, shipping cost calculators, live chat windows, traffic information, joke of the day, calorie calculator, live news feeds, instant Wikipedia search, instant Google search, etc, etc, etc.  At the time of writing this there are more than 50,000 free Google Gadgets to choose from.

Warning:  Don’t clutter your business website up with useless gadgets like the addictive Pacman game.  Only use gadgets where they add value to your website and the user experience.

www.LukeHayes.com.au
Web Marketing Strategy

Luke Hayes | Wednesday, April 22, 2009

Amazing Free Resources For Web Designers

There is countless free stuff on the Internet for web designers.  Here are a few of my favourites:

50 free textures and backgrounds

21 Typography applications and fonts

1000's of Free Icons

I hope that these free resources are helpful for you.

I hope that these free resources are helpful for you.

If you would like to list any more great freebies for web designers please add the link and description in the comments section of this BLOG post.

www.LukeHayes.com.au
Web Marketing Strategy


Luke Hayes | Thursday, March 05, 2009

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