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Get Your Site Top Of Facebook

Facebook has announced it’s going to take Google on as a search engine.

They will rank websites using the same criteria as Google and also using the Facebook “Like This” votes.



The more Facebook users that vote for your website the better.  So add the Facebook “thumbs Up” icon to your website.

You can see an example of this on the right hand side of this website.  Where you see the little thumbs up icon, please click the word LIKE.

Get ready for the Facebook search engine now.
To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Monday, January 31, 2011

Aussie Businesses MUST Compete With Global Websites

SPECIAL AUSTRALIAN BUSINESS MESSAGE

The Internet is booming and it is high time that Australian businesses started to play to win and profit.



Most Australian businesses have sub-standard websites.  You can’t spend $100 on a website and expect to get a quality result.  Australian businesses are way behind world quality and standards.

Australian’s spend 20 billion online, but 40% of Australian Internet purchases are made on overseas websites. That’s terrible.  Aussie businesses have the home town advantage but we are losing 8 billion dollars’ worth…missed opportunities!

It’s a global market place that we’re competing in, so stop aiming to be the best in Australia.  Stop looking at how badly your local competitor is presenting themselves online, instead start looking at what your competitors are doing over-seas.  Aim to be as good, if not better than the best in the world.

The time is now…the opportunity is now.  Aussie, Aussie, Aussie…

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Friday, January 21, 2011

Facebook Provides Free Statistics On Your Site

When you have a Facebook business site, you are promoted to Facebook’s half a billion users.  So you want to know at a simple glance how your Facebook site is performing for you.



Each week Facebook will send you an email called “Your Weekly Facebook Page Update”.

Monthly active users
(Visitors to your Facebook site that did something other than just read)

People LIKE this
(how many people in total have clicked on your Facebook LIKE button)

Wall posts or comments

(how many new wall posts or comments in the last week)

Visits this week

(number of unique people that visited your Facebook site)

Visit your Insights page
(a link through to more detailed statistics)

DO YOU NEED A PROFESSIONAL FACEBOOK BUSINESS SITE?
We can help.  Click here to see our Facebook Business Page design service

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Friday, January 21, 2011

Update Your Facebook Wall To Spread The Word

So you’ve got a Facebook business site

So you’ve got some Facebook FANS (people that have clicked on your LIKE button)

Now you are ready to spread the word about your business.

On your Wall of your Facebook business site you can make status updates (posts)
-   160 text characters or less
-   You can also add photos and videos

Every time you post something new to your Wall, all of your Fans get a copy as it is automatically added to the news feed on their personal Facebook Wall.

Your Facebook FANS can also post comments on your Wall.  This is great because anything they say on your Wall gets copied to all of their Facebook friends news feed.  These posts have a hyperlink that leads straight back to your Facebook business site.  So the word spreads about your business.

DO YOU NEED A PROFESSIONAL FACEBOOK BUSINESS SITE?
We can help.  Click here to see our Facebook Business Page design service

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Saturday, January 15, 2011

Google Alerts – Free Tool

Google provides a free web monitoring service.  You can find out which websites are mentioning you and your website.

This is totally free and very easy to set-up.  Just go to:  www.google.com/alerts

You can subscribe to get notifications about any topic, any person’s name or business name, your competitors, or a particular website address.

In the example below;  Matthew wants to get constant updates on the topic “Social Media”.





To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Monday, January 10, 2011

Create More Sales By Giving Value & Tips On Facebook

So you’ve got a Facebook business site and now you want to create sales. 
BIG TIP:  Add free tips (VALUE) to your Facebook site.



For example:  A plumber adds a short video on “How to fix a leaking toilet”.  This would be interesting to the plumbers target customers.  But for anyone like me who is a hopeless DIY handy man, or if you just don’t have the time, who are you going to call for help?  If their friends need help, who are they going to recommend?  That’s right…

For example:  I give away a stack of free web marketing gifts on my Facebook site.  These gifts are well received, built trust and a relationship with my target customers.  If ever these people need any kind of web help, who are they going to call?  If their friends need help, who are they going to recommend?  That’s right…

DO YOU NEED A PROFESSIONAL FACEBOOK BUSINESS SITE?
We can help.  Click here to see our Facebook Business Page design service

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Luke Hayes | Wednesday, January 05, 2011

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