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100% Sales Success In 4 Easy Steps - Dr Marketing



When you go to the doctor, the first thing they ask you is:

STEP 1:  WHERE DOES IT HURT?
As a patient (customer) you tell the doctor what your problem is…

STEP 2:  PAIN
The doctor confirms “YES you have a problem”.
-  They tell you all about your problem.
-  They tell you what the worst outcome could be.
-  They tell you the dangers of not treating it immediately.

STEP 3:  PLEASURE
The doctor tells you “Yes we can fix this problem”.
-  They tell you “This is a common problem and I have the solution”.
-  They tell you how good their solution is and the action that you need to take.

STEP 4:  ACTION
Next thing the doctor has you booked in for surgery or buying the medicine they prescribed.

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan


Luke Hayes | Thursday, March 29, 2012

Curse Of Knowledge Blocks Your Customers Engaging



There is a psychological principal called the “Curse Of Knowledge”.

Business owners suffer from this curse.
The problem is you know so much about your business and products that it’s hard for you to image what’s important to your customers anymore.

You start raving on about your business and staff and partnerships and bla bla bla.

If you’ve ever had a conversation with an IT person about what is wrong with your computer.  The IT person knows exactly what they are talking about, but the rest of us have no idea what their on about.

Your website visitors are only interested in the benefits, what’s in it for them.
  • You need to step into your customers shoes.
  • See what they really want and need.
  • Explain the benefits in a way they understand.
  • And present it in a way that persuades them to buy.


DO YOU NEED HELP
We can provide an objective view of your website content.  Is it clear, easy to understand, and is it persuasive?  If you need help, contact us now...  

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan


Luke Hayes | Saturday, March 24, 2012

Make The Customers Day and Life Better!



Make sure that your customers leave your business with a big smile on their face and an excellent first and last impression.  The aim is to really make your customers day, make their life better. If you do this successfully your business will grow quickly.

Customer Service Focus
When you are on a mission to provide outstanding value and service, it makes you focus on what it is that your customers really want and appreciate?  And how can you help them get it?

The Ripple Effect
Then your on your way
The easiest and cheapest way to generate more business and grow, is having existing customers spread the word.  It’s cause and effect; when you look after your customer they buy from you again and promote you to their family, friends and colleagues.

The Rewards Are Gold
My mission is: TO BE THE BEST BUSINESS DECISION THAT MY CUSTOMERS HAVE EVER MADE.  This philosophy is working well and my business is growing organically.

When you look after your customers and make their day, they feel great and so do you… plus the money roles in easily.

So do more than just sell… serve the customer.  But don’t just serve them, thrill them, leave a lasting memory and impression.

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan


Luke Hayes | Monday, March 19, 2012

Desire, Emotion, Lust... Feel the Excitement



FACTS AND FIGURES ARE…BORING
Nobody gets excited when reading what your product does.  They do get excited when they can SEE and FEEL the joy from your product or service.  

BIG BENEFITS SELL PRODUCTS
What are the BIG BENEFITS they will get when they have your product or service?

SHOW INSTEAD OF TELL
Do all you can to bring your benefits to life and evoke emotion in the reader.  Here are four easy ways to present your content in a way that gets your website users to reach into the wall
1.   List the benefits as exciting bullet points
2.   Share testimonials (real customer stories)
3.   Show exciting photos (show instead of tell)
4.   Write so the reader can visualise (imagine having the benefit)

HUMANISE YOUR MESSAGE
Your marketing message needs to make an emotional connection. It should make the reader feel an emotion, activate their humanity.
 
DO YOU NEED HELP
To get your website visitors excited?  I can help you make them feel...  

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan


Luke Hayes | Wednesday, March 14, 2012

The Killer Epidemic Of Invisible Headings

A Big, Powerful Headline is the single most important element on your website.
  • So why do most websites have headings in small font?
  • So why do most sites have boring headings with no benefits?


LARGE FONT SIZE
Make your headings stand out, it should grab your visitors eye balls and demand attention.  You do this by using significantly larger font size, using a bright colour, and possibly dress it up with graphic design or an image.

Image a newspaper without big headlines?  No one would read any of the articles.

SELL THE BENEFITS
No matter how good your website content or your offers are, no one will find out about them if the headline does not grab their attention and spark their interest.

Advertising Guru David Ogilvy said;  “On average, five times as many people read the headlines as read the body copy.  It follows that unless your headline sells your product, you have wasted 90 per cent of your money.”


DO YOU NEED HELP
Your web page headlines determine if visitor will read your copy or move on.  If you need help getting your website visitors attention and interest, contact us now...  

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan


Luke Hayes | Friday, March 09, 2012

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