How To Create Your Own Images For Facebook

Using interesting and attention grabbing images when you post on Facebook is critical.  Using visual content is the key to getting people to take notice.

However, not everyone has the budget or the skills to invest in software like Adobe Photoshop.

The good news is you don’t have to be a graphic designer to create great images and there are lots of free online tools that you can use.

Add text on an image
www.canva.com
www.bufferapp.com/pablo

Infographics
www.piktochart.com
www.infogr.am

Photo editing
www.picmonkey.com
www.pixlr.com

Collage
www.photovisi.com
www.fotor.com/features/collage.html

Screen Capture
www.techsmith.com/jing.html
www.evernote.com/skitch

If you are wondering what the best size is for image on Facebook:
  • Facebook Image displayed on user news-feed dimensions are 472 x 394px.
  • 16.65cm wide X 13.cm high if the image is 72 dpi which is standard for the web
  • Any larger images will be cropped or scaled down.

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

 

Negative Facebook Comments Can Be Winner

Watch this 1 minute video that explains how Wendy’s used Facebook to get people talking about their product.



Wendy’s included a mistake on purpose and not only were people enthusiastically pointing out the mistake, and sharing it with their Facebook friends, but they were also educating other Wendy’s fans (and Wendy’s) on the proper pronunciation at the same time.

 

To your Facebook success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

How Not To Ask For Facebook LIKEs


 

To your website success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Toyota Uses Facebook to Promote Hybrid

Watch this 1 minute video that explains the simple, winning strategy by Toyota.



Toyota Hybrid owners are Norway’s most satisfied car owners, but recruiting new buyers has always been a challenge. Driving a hybrid has a positive environmental effect, and the owners are proud of this. So rather than having car salesmen persuade new buyers, we let the hybrid owners themselves lend us a hand.

 

To your Facebook success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

3 Social Media Success Secrets

In this short video by Twitter Australia senior exec ‘Marie Sornin’, she shares the 3 social media success secrets.

Are the 3 words:  Fun, Useful and Easy?  OR  Sex, Drugs and Rock’n-Roll?


 

To your social media marketing success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Facebook Use Is Up In Australia, But Not All Positive

Australians are spending more time on Facebook, with 40% of users checking in at least once a day.

Statistics from Nielsen which included desktop computer use, mobiles and tablets, showed that the average Australian Facebook user spends 8.5 hours per month.



 

But, it’s not all thumbs up for Facebook.  The number of Australian’s creating Facebook accounts has slowed.  Also many established users are complaining about Facebook’s encroachment on their time and that it allows some people a platform to be self-absorbed.

Regardless, if you want to interact and keep up with family and friends in 2013, you kind of need to be using Facebook. 

It’s your address book, it’s a quick and easy way to stay in touch with family and friends for free, even if they are spread across the country or overseas.

Small businesses are taking advantage of Facebook business pages for practically no cost at all; and in some cases, word of your business can spread like wild fire around the social network. That’s a potential customer base of more than a billion people around the world.

Facebook commented on the statistics: We expected the number of new accounts being opened to slow.  we are reaching the saturation point.  What is important to Facebook is to grow usage and that is exactly what is happening.  Our  existing users are engaging more, posting photos, likes and comments, it’s growing.

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WE DESIGN PROFESSIONAL FACEBOOK BUSINESS PAGES!!!

www.lukehayes.com.au/facebook-design.htm

You can tap into hundreds of millions of users already on Facebook, and drive word-of-mouth to a wide circle of their friends.

Call us today: (02) 8003 5562 or EMAIL US

 

To your Facebook and web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Facebook – Measuring Cross Publisher Success



We Can Help

If you need help with your Facebook Marketing, email me or call: (02) 8003 5562

To your web success,
www.LukeHayes.com.au 
Web Marketing Strategy

Best Selling Author of Website Masterplan

Steps to Successful Performance Marketing on Facebook

Looking to drive high-value prospects to your website?

Facebook recently hosted a panel of experts to discuss best practices for performance marketing. During the discussion, we identified four levers of successful performance marketing on Facebook



Here are some of the discussion’s top takeaways:

  • Go beyond the basics: Performance marketers have traditionally used standard domain ads on the right-hand side of Facebook. However, Facebook offers a variety of placements and ad formats that can drive results. The news feed is premier real estate on Facebook: we see over eight times the engagement for ads in the news feed versus the right-hand side. So how can your brand get into the news feed? We recommend photo Page post ads, link Page post ads, Offers, and mobile app install ads to create rich experiences that enable engagement.
  • Start with photo Page post ads: Photo Page post ads are an excellent choice across industries and marketing objectives. Use a shortened URL in the ad text to link offsite. An independent study by Nanigans of almost a billion Facebook ad impressions found that photo Page post ads in the news feed drove 14% higher ROI and 48% lower CPA than domain ads on the right-hand side. Advertisers report strong performance, too. Yepme, an Indian e-commerce company, reported a 125% increase in conversion rate using photo Page post ads compared to domain ads and PeixeUrbano, a Brazilian daily deals site, reported a 5x higher ROI using photo Page post ads compared to the average of previous campaigns.
  • Use Optimized cost per impression to reach the right audience: While bidded cost per click (CPC) and cost per impression (CPM) are standard, we recommend a powerful bidding option unique to Facebook: Optimized CPM. Optimized CPM delivers your ads to people most likely to convert. To maximize results, combine Optimized CPM bidding with conversion measurement tags, which count relevant conversion actions on your website, such as registrations and shopping cart checkouts, driven by people seeing an ad on Facebook. Beta tests show that this combination reduces the cost per conversion by 40% when compared to CPC ads using the same budget.
  • Take a "test and iterate" approach: Testing multiple campaign factors before allocating spend is nothing new for performance marketers—and Facebook is no different. We encourage you to run test campaigns, and track and measure the results to determine what works best for your brand. The first step is to prepare your performance marketing plan: identify key performance indicators, set up click tags and view tags, and ensure a process for delivering enough creative combinations. Once you are operationally ready to execute these campaigns, conduct low-cost tests and iterate. Our community of Preferred Marketing Developers can help you optimize your campaigns at scale.

 

We Can Help

If you need help with your Facebook Marketing, email me or call: (02) 8003 5562

To your web success,
www.LukeHayes.com.au 
Web Marketing Strategy

Best Selling Author of Website Masterplan

Facebook Case Study – Miishka Fashion



We Can Help

If you need help with your Facebook Marketing, email me or call: (02) 8003 5562

To your web success,
www.LukeHayes.com.au 
Web Marketing Strategy

Best Selling Author of Website Masterplan

Creative Facebook Posts by Big Brands



We Can Help

If you need help with your Facebook Marketing, email me or call: (02) 8003 5562

To your web success,
www.LukeHayes.com.au 
Web Marketing Strategy

Best Selling Author of Website Masterplan

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