Train Your Brain for a Competitive Edge

What’s the main reason that most businesses fail within the first 5 years?  The performance and psychology of the leader.

Read on to discover how to dramatically improve your performance by elevating your mindset and destroying your negative thinking and limitations.

Did you know that you tend to have the same thoughts over and over? 

Repeating the same thought creates a way of thinking, it’s a pathway in your brain.  The scientific term for this is a “neural pathway”.  To be efficient your brain will use the same way of thinking over-and-over.


You can forge new neural pathways and create new mental habits, thought patterns and ways of thinking.

A belief is just a thought that you've had over and over again.

Beliefs and habits CAN be changed. Negative beliefs about yourself, clients,money, suppliers or your circumstances can be eliminated from your life.  So here's how it is done in 5 easy steps:

1:  Identity The Habit You’d Like To CHANGE
For example: if you think it is impossible for you to change your negative, pessimistic thought, that’s a negative belief worth changing.  If you agree, and identify how this type of thinking is bad, then decide to eliminate that belief or habit.

Another example: If you believe that you can’t find new customers and you are no good at selling, then you’re in real trouble.  This is a belief that you need to change fast, because every business owner needs to be obsessed with making sales. 


2:  Decide What You DO WANT
After step 1 you know what you don’t want.  In step 2 we need to replace the negative with a new positive way of thinking.  So decide what thought you’d like to have instead of the negative one.

For example:  We want to get rid of the belief “I can’t find new customers”.  We need to replace that, so instead you may choose to replace the negative with “There are potential customers everywhere that need my product”.

Get clear on the new belief or habit that you want.  By setting a new clear intention, you’ve taken a simple but very important step towards creating a new pathway in your brain.


3:  Shift Your FOCUS To What You Want
You are in control of the thoughts that pass through your mind.  Keep your thoughts on what you want to believe.  This is very important. To create a new neural pathway, you take the focus off the old habit, and then that old habit eventually falls away.

So maybe you’re wondering;  how can I focus my mind to retrain my brain?  The answer is simple and free… use your imagination.


Your imagination is a simple and powerful tool for seeing and creating new ideas and thoughts. Could it be that easy?  YES.

Just imagine, visualise what you want, the new behaviour or outcome.  Make up a simple little mind movie where you are achieving what you want.  The more times you repeatthe successful outcome in your mind, the stronger you build the new, positiveneural pathways.

I also find it helpful to create a list of why the new thought is true and important.  The process of creating the list and focussing on the reasons WHY, it reinforces the new neural pathway.


5:Interrupt Old Negative Thoughts
Say “no” when the new thought comes into your mind.  Then redirect your mind to the positive alternative belief.

For example, suppose you have been dwelling on the thought that“I’m failing in my business” or “I can’t make a profit” or “I’m not good enough to succeed”.  You realise the negative thinking is poison to your health, happiness and business.  Next time you start to have that thought, stop yourself, say “no”.

So whenever the negative thought occurs, interrupt it and replace the thought with the new positive belief.  Keep repeating the same positive belief so it builds a strong neural pathway.



Know that mental transformation is always possible and that you can create new brain pathways.  Simply identify the negative thoughts that you are having and decide to make a positive shift.

Give this process a try the next time you notice yourself dwelling on a negative thought.  I think you’ll find it very empowering.  And feel free to share it with others who could use a mental pick-me-up.


To your website and business success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Website Leader – Follow Me Or Get Out Of The Way

Every website needs a powerful leader to drive its success. A great leader will ensure that a return on investment is achieved for their business. They will inspire and motivate their team to create an outstanding website. They will make sure that their website is a profit earning machine that their clients absolutely love.

One senior person in your organization must be empowered to lead your website charge. They should have the final say and responsibility for your website strategy. Their passion and leadership will be essential to your web success. This is an important responsibility, so the leader should be chosen for their capabilities and suitability.

Your website leader is where your online success buck stops. They take ultimate responsibility. They develop the vision and do the planning for your future. They ensure that the plan is implemented and that your sites objectives are being achieved. This includes managing the design team, ensuring that the site’s personality and professionalism is maintained. Ensuring that every feature works and content is up to date, making sure that your visitors and clients are totally satisfied with their web experience. Also they need to manage the input from all of the stake holders.

So, it is obvious that your website leader must have leader-ship qualities. They must have the vision for your site firmly in their heart, and then be able to bring all of the relevant factors together successfully. They must carry the responsibility for your website with enthusiasm and determination. Your website leader is the driving force for your success.

A leader must build and maintain a cohesive partnership between all those involved in your website. Staff members are more co-operative and will invest their energy to support a Web Leader that they like, respect and believe in. So ethics and sound judgment are very important. This also includes relationships that involved the outsourced tasks. For example a motivated web designer will perform better and do the little extras that always seem to pop up mid way through the design process.

All managers in your organization will contribute to your website in one way or another. So if they are not already Internet savvy, then time and effort should be invested to bring each of the individual managers up to speed.

So choose your website leader carefully. Give them the skills and authority to drive your online success. It’s a competitive world out there, and you need someone who is committed to leading the charge and winning.


To your website and business success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

20 Kick-Arse Quotes For Small Business Owners

Whether you are an aspiring small business owner looking to launch your first venture in the coming year or having been riding the entrepreneurial train for a decade, here are some inspiring quotes to ring in your New Year with success and good fortune.

On Innovation

  • “Innovation is the difference between a LEADER and a follower.” 
    – Steve Jobs
  • “I never perfected an invention that I did not think about in terms of the service it might give others… I find out what the world needs, then I proceed to invent.”
    – Thomas Edison
  • “Logic will get you from A to B. Imagination will take you everywhere.” 
    – Albert Einstein


On Passion

  • “I day dreamed about want I wanted for motivation. I didn't lie to myself and talk about my passions and how if I was passionate enough about something I could be successful at it.” 
    – Mark Cuban
  • “Passion is energy.  Feel the power that comes form focusing on what you really want and what really excites you.”
    – Oprah Winfrey
  • “I can’t imagine a person becoming a success who doesn't give this game of life everything he’s got.”
    – Walter Cronkite


On Failing

  • “I have not failed. I’ve just found 10,000 ways that won’t work.” 
    – Thomas Edison
  • “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” 
    – Steve Jobs
  • “Show me a person who never made a mistake, and I will show you a person who never did anything.” – William Rosenberg
  • “If you fail let it be your fault – Don’t let someone else fail for you.” 
    — Joe Griffin (CEO of iAcquire)


On Motivation

  • “You can want success all you want, but to get it, you can’t falter. You can’t slip. You can’t sleep. One eye open, for real, and forever.” 
    — Jay-Z
  • “The only place where success comes before work is in the dictionary.” 
    — Vidal Sassoon
  • “If you ain’t making waves, you ain’t kick in hard enough.” 
    — Luke Hayes


On Relevance

  • “So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.” 
    – Caterina Fake (Co-founder of Flickr)
  • “How you climb a mountain is more important than reaching the top.” 
    – YvonChouinard (Founder of Patagonia)
  • “I think when you move past your fear and you go after your dreams wholeheartedly, you become free. Know what I’m saying? Move past the fear.”
    — LL Cool J


On Excellence

  • “We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
    – Aristotle
  • “Every day I get up and look through the Forbes list of the richest people in America. If I’m not there, I go to work.”
    – Robert Orben
  • “Sow a thought, reap an action; sow an action, reap a habit; sow a habit, reap a character; sow a character, reap a destiny.” 
    – Chinese Proverb


To your website and business success,
Web Marketing Strategy

Best Selling Author of Website Masterplan






12 Habits of Healthy and Inspired Business Leaders

You already know that healthy habits leads to success. Follow these simple 12 habits and you’ll be happier, healthier and more inspired.


To your web marketing success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Website Marketing Success Determined By Determination

Every business success is the result of:
- 1% good idea
- 99% hard work and passion.

Good ideas are a dime-a-dozen, they’re everywhere.  It’s only through dedicated hard work that an idea grows to bare fruit and profit.

Imagine if you wanted to succeed in your business as much as you needed to breath. You would overcome every obstacle, you would never give up because it is a MUST for you.

Are you willing to do the work?

Passionate entrepreneurs enjoy their business.  They enjoy working/playing with their website. They work hard but it's hardly work to them, and this allows them to put in an extraordinary effort daily.  Their consistent effort and focus on their website is the main difference that makes the BIG difference.

Get your Website Marketing fires burning and Never Give Up… Never Give Up… Never Give Up…

If you ever have doubts, get over it fast.  Remember why you started your business and go forward.  Never Give Up…

Stay focussed on your business and work on it with passion.  Don’t wait for things to happen.  Go out and make them happen.

To your success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Facebook - Social Media Gives Everyone A Voice

What happens when everyone has a voice?

People can give and receive information, share their thoughts and express opinions, from anywhere and at no cost.  By exchanging information online, society has the great potential to get increasingly informed and improve.

If businesses are willing to listen

By allowing clients to voice their thoughts about the organization opportunities are uncovered.  This is powerful market intelligance and it's FREE.  When a business gets to hear the praise or criticism about their products or service, if they really listens to what consumers have to say, opportunities and problems are uncovered. 

Business intelligence and insights are the starting point to discovering brand new ideas to improve and become world class. By constantly improving and delivery more customer satisfaction…customers return again and recommend… which ultimately increases profits.




You can tap into hundreds of millions of users already on Facebook, allow your clients to communicate with you and drive word-of-mouth to a wide circle of their friends.

Call us today: (02) 8003 5562 or EMAIL US

To your web success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

5 Easy Strategies For Staying Highly Motivated For Your Business

Running your own business is exciting, challenging and exhausting.

When you first start your business you’re bubbling with excitement.  Inevitably problems come up with customers, technology, staff, cash-flow, administration tasks, tax, etc, and it tears away at our passion and motivation.

As a web consultant and teacher I regularly encounter business owners that are feeling lost, overwhelmed and frustrated by the day-to-day running of their business.  The first 5 years of  being in business are the toughest, and most new businesses don’t survive.

If you are motivated and positive you can smash through every business challenge.  You can succeed and make it really BIG and profitable.  Following are 5 easy techniques to super charge your personal levels of motivation:


1:  Specific Goals

Set 3 achievable goals for your business today.  Yes, do it today and you’ll instantly feel clearer, more focussed and motivated.  Below are 5 really easy goal setting steps:

  1. Work out what you want to achieve, it doesn’t have to be a massive leap forward, it just has to be positive progress.
  2. Work out how you are going to achieve these 3 goals.
  3. Write down why achieving these goals would be beneficial for you. 
    (This step builds your motivation)
  4. Track your progress.  (keeps you focussed which is essential for top performance)
  5. Plan an enjoyable reward for yourself when you achieve each of the goals.
    (Always celebrate your wins)


2:  Visualise

Spend some time imagining how fantastic your life will be once you have successfully achieved your goal.


3:  Your Personal Reasons

You are a small business owner for a reason.  What was the main reason you wanted to go into business for yourself?  My personal reason is family… I have 4 children and want a flexible career that allows me to control my destiny and play a major role in raising and loving my family.  I regularly remind myself that I have the perfect business for my family life, this keeps me feeling lucky and appreciating my business.

What's your reason for going into business?


4:  Positive Affirmations

Here are some examples:

  • New clients and customers come to me easily and effortlessly.
  • My business is growing every day.
  • I am a leader and I am called upon to lead.


5:  Regular Vacations

Any life of achievement involves stress, and the best way to combat stress is a holiday to look forward to and then enjoying a well-earned rest.  If you don’t have a lot of money, then organise to stay at a friend or relatives house.  A break will refresh and rejuvenate you.


Having a positive attitude and being focussed and passionate about your business will help you succeed and enjoy being a business owner.  Use these techniques for self-motivation, because your attitude determines how far you’ll go.





If you need help call us today for a free no obligation chat: (02) 8003 5562 or EMAIL US


To your web success,
Web Marketing Strategy
Best Selling Author of Website Masterplan

Passwords Will Be Replaced With Hand Recognition

Are you struggling to remember all those passwords?

Passwords for online banking, social networks, memberships and email could all be replaced with the wave of your hand.

Intel researchers have created new software that recognises the unique patterns of veins in a person's palm.

Watch this short video:  40 seconds



To your web success,
Web Marketing Strategy
Best Selling Author of Website Masterplan

Making New Year's Resolutions?

Cheers to a new year and another chance to get it right... and YES you're right "time flies".  The good news is that you're the pilot.

46% of Australian's make new year's resolutions.  They learn from yesterday and plant new years's seeds for a year of growth and success. 

1. This year I will start my own business
2. This year I will learn something new
3. This year I will get organised

Write your resolutions down
Create a plan to achieve your resolution
Commit to succeeding and following the plan
Tell people about your intentions so you are committed
Read your resolutions every day for the month of January

To your happiness and success,
Web Marketing Strategy

Best Selling Author of Website Masterplan

Christmas TIP – Holidays For Business Owners

We start our Internet businesses for the freedom and flexibility it provides.  Then we get so passionate and caught up that it's easy to become a work-a-holic.

Fortunately Christmas arrives and provides the perfect opportunity for a break from life, experience new things and spend time with the special people in our lives.

Here are 10 MASSIVE benefits from taking a holiday:

  1. Holidays are a treat to celebrate your hard work.
  2. Getaway from your busy life for a while, recharge, enjoy and be happy.
  3. Rest and relaxation rejuvenates your mind and body (energy and motivation).
  4. Chance to rekindle your relationships (romantic, family and friends).
  5. Holidays create the best memories with the special people in your life.
  6. Sightseeing… Experience amazing beautiful places, landscape and scenery.
  7. You will indirectly learn something from experiencing new places and cultures.
  8. You meet new people, expanding your contacts and relationships.
  9. Holidays give you a different perspective of life.
  10. Holidays refresh your mind and bring you back to work and life with a clear new outlook.

To your web success,
Web Marketing Strategy

Best Selling Author of Website Masterplan


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