Be Honest, Does Your Website Need To Be Re-Designed?

If you know your old website is out-of-date and not performing the way it should, then read on.  Because your website should be your most important marketing tool.

Follow these 6 steps to make sure your website is working hard for your business:

 

1.  STAY FOCUSED
Be clear exactly what your ideal outcome/benefit is that you want your website to achieve.
- Sales Enquiries
- Online sales
- Subscribers
- Sell Advertising
- Etc

Make sure your web designer clearly understand what you want to achieve.  Make sure your web designer is suggesting and offering strategies to make your website effectively deliver the right results.

 

2.  LOCAL ADDRESS
If you are targeting local residents and people that work in the area, then location marketing is critical.

Make sure that your website clearly states your address for websites visitors to see and for Google to know exactly where you are located.

Get a Google MyBusiness account, this is the basis of being in the new Google local directory.  Very important.

 

3.  PHONE NUMBER
Have your phone number displayed prominently on the top right of your website.

This makes it easy for visitors to call you, shows that you are service orientated and ready to help, and it has been proven to persuade visitors to take action and contact you rather than just browse.

 

4. MAKE IT EASY
One of the most common website mistakes is over-crowding and over-complicate the site.

Web users expect quick and easy navigation.  They want to find the relevant information and answers with ease.  Your contact details should be available so they can make an enquiry or make a booking.

 

5.  MOBILE FRIENDLY
Every website needs to be mobile friendly.

When choosing a web designer look at several of the sites they have designed on a mobile phone to make sure that they look excellent and work well.

 

6.  DON’T BE AFRAID TO IMITATE
There are thousands of excellent websites to look at and take ideas from, you just have to invest some time to look.

Before you start designing your own website, spend an hour looking at competitor sites.  Look at websites from around the world.  Any time you see a site you like a design, or a feature note it down and discuss it with your web designer.

 

 

To your success,

Luke Hayes

www.LukeHayes.com.au
Web Marketing Strategy





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