The Most Important Word In Online Marketing - TRUST

As business professionals we always talk about building trust with our clients.  But what about the service you provide online?

When a person arrives on your website they have to TRUST you before they’ll consider doing business with you.  Everyone knows that buying online comes with certain risks.

When the visitor to your site trusts you they feel confident that they’ll be treated right, with respect and care.  They

  1. Honesty - always telling the truth.  Consumers are excellent at detecting bull-shit and exaggeration.
  2. Integrity - walking your talk (having alignment between your words and actions)
  3. Respect for Self and Others - always talking to and dealing with others as equals and never as if they were lesser than or greater than you.
  4. Openness – provide full disclosure up front.  Also understanding your customers viewpoint, challenges and needs.
  5. Reliability - being consistent in your behaviour or in your way of being or acting; being someone others can depend on in fulfilling commitments
  6. Competency - demonstrating your knowledge and expertise regarding your products and services, and how they solve problems for your customers.  Where possible demonstrate your ability to get to what is most important to the other person.

These 6 factors are requirements for TRUST.


To your web design success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

 

8 Ways to Sell More this Christmas





Capture the busy Christmas buying rush!  

Australian's will spend more money this month than at any other time during the year.

To make sure Santa delivers you as many customers as possible this December, here are some simple, critical strategies:

  1. Get clear on who you are targeting.  Are they existing customers or new customers?
  2. What big specials can you offer?  It has to be incredible value so you grab attention.  Consider a loss leader (a product sold at a low price (at cost or below cost) to stimulate other profitable sales.)
  3. Remember most of the buying is for gifts, so how can you package up your products or services as gift items?  Can you offer complimentary gift wrapping?
  4. People are buying gifts for others, but they still want to treat themselves.  Can you offer a two for one?
  5. If you have a shop front, integrate it with your online business.  For example have a sign in the shop window that says:  All online orders FREE Shipping and Delivered within 48 Hours.  For example have signage for passing traffic that clearly presents your web address.
  6. Chances are your ideal customers are using Facebook.  So reach them with a truly AMAZING offer, almost to good to be true, even if it is at a small loss to you (loss-leader) to get customers on your website or in your store. 
  7. Do you have a email list, or your past customers email addresses?  If yes, Christmas time is an ideal opportunity to make them a special offer.
  8. The closer we get to Christmas, the more motivated customers are to buy.  Can you offer gift vouchers, gift wrapped products, gift baskets or bundles, or last-minute special offers?

We can help you get your email newsletters, special offers, Website updated, Facebook page designed... ready to maximise your profits this Christmas.

Wishing you a very busy Christmas.  Contact us today to get started now.

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

 

Christmas Discounts

As Christmas 2013 rolls around, it’s worth asking, should we discount or not?

A discount is a reduction to the standard price.  Discounting can work either for or against your business.





Before you start applying discounts, consider your reasons for using the tactic. Using discounting as a Christmas seasonal tactic is fine, using it as a survival tactic is the beginning of the end.

It’s true that you need to compete and at Christmas time all businesses, including your competitors will be more aggressive with their marketing.  So it’s harder for you to get your share of potential customer’s attention and wallet.

Discounting (big special offers) is one way to get attention.  There are other opportunities like value adding without dropping your price.  Value Adding is a ‘win-win’ if your added value is low cost to you and of high value to your customers.

Here are some VALUE ADD examples:
free gift wrapping… free gift with purchase... free setup… life time warranty… free shipping… 100% money back guarantee… free consultation... free membership... free samples...

You need to stand out from the crowd.  The word SALE is not an attention grabber anymore because every second shop window, website, email, advert says “SALE”.

Discounting as a reward/appreciation for loyal customers is a great tactic and works well… 20% off for existing customers.

Discounting as a way to clear old stock works well, brings in new customers, makes room for new inventory.  A clearance sale is typically for a limited time and the discount is unusually high, priced to clear.

Providing a discount for referrals works well.  Incentivising your existing customers to refer new customers to you is an excellent business tactic that not only gets your existing customer back, but grows your business with new customers.

Last but not least, remember not to offer more than your business can sustain.  Extra sales at Christmas are not worth going broke over.


Best wishes for your Christmas marketing and success,
www.LukeHayes.com.au

Web Marketing Strategy

Best Selling Author of Website Masterplan

4 Essentials Local Business Marketing

 

If you sell products or service to a local area… for example: Physiotherapy, Dentist, Gymnasium, Restaurant, Yoga teacher, etc. Then there are some website marketing essential you need to implement:


1.    Put your suburb or area in the header of your website

2.    Put your suburb or area in the footer of your website

3.    Put your suburb or area in the Meta TITLE and Meta DESCRIPTION
        of your website pages

4.    Get your free “Google My Business” listing.

 

To your web design success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

 

How To Get Customers To Buy From Your Website?

I want you to image…

  • A needy potential customer stumbles across your website
  • They need exactly what you have to offer
  • They have the money to pay for it

 

Ask yourself...

Would your website get the sale before the person clicked away to look at other websites and options?

What does your website need, to WIN the customer and MAKE THE SALE ?

 

The Answer!!!

  • Your website must be professionally designed, on trend, and appropriate for the target audience.
  • Your website must present trust and credibility, be up-to-date, not make unrealistic or hyperbole statements, and not appear sleazy or aggressive.
  • You website copy must be engaging, talk about the benefits that solve the customers problems, be clear and concise, and be persuasive to get web visitors to take action and become a customer.
  • Use social proof that other people LIKE you, with testimonials, customer reviews, Facebook LIKEs, etc.
  • Provide a guarantee so the customer is protected if you do not deliver on the promise.  Why should the customer take a risk?

Remember that your job is not only to promote your website and get the right kind of visitors, but you also need to make sales.

  

To your website and business success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Top 10 Super Website Sales Strategies

People are always asking “How can I sell more from my Website?”.  Here are 10 powerful strategies to increase your sales and profits!

  1. Take advantage of buying seasons like Mother’s day, Father’s day, and Christmas. You can use these special events as an excuse for an email to encourage these seasonal sales opportunities. Email me if you’d like a free promotional calendar.
  2. Excellent copy writing is essential. You have to sell the sizzle and not the sausage. The copy on your website should get the reader wet at the mouth with hunger for what you are selling. Use powerful headlines that grab attention and gain interest, then finish off with a potent sales message and offer. Use persuasive words like FREE, Win, Unleash, Discover, Transform and other exciting words. You can also add in bullet points that demonstrate benefits, and testimonials are an important way to demonstrate that your product is a good buy. Email me if you’d like a free report on Powerful Copy Writing Words and Phrases.
  3. The bottom line is “The bigger your offer, the better”. So consider offering a discount for online purchases or my favourite suggestion is to add several free bonuses to your offer. When you stack on the value you make your offer irresistible.
  4. Offer an attractive Affiliate program. This gets other people selling for you and sending hot leads right to your website. They are your own commission based sales force. You only pay them for sales results.
  5. GUARANTEES are powerful for improving your conversion rates. By offering a strong guarantee, you take the risk out of the purchase for the buyer. It makes it easy for them to click on your BUY NOW button.
  6. When it comes to converting visitors into paying customers, they need to be the right target audience for your offering. So it’s about quality traffic not necessarily quantity. Who cares if you get 10,000 visitors a week if none of them are interested in your offering.
  7. Offer your customers more than one sales channel (ways to buy). Give customers the opportunity to buy your goods by phone, email or via your website eCommerce system.
  8. Create a sense of TRUST. No one will buy from you if they don’t feel confident and comfortable with your website. Create an “About Us” page, make your Contact details available and definitely have a professional looking website. First impressions on the web are life or death.
  9. Consider cross-selling other related add-on products or services to your existing clients. Amazon.com have mastered this strategy. They email me to let me know when they get new books in stock relevant to previous book purchases I‘ve made. This strategy is brilliant because you already have a relationship with the client and you know what they have already purchased from you. So your cross-selling offers are highly targetted and relevant. If you don’t follow up with your existing clients then you’re losing a huge sales opportunity.
  10. Clearly state your delivery policy, return policy and what Guarantees you offer. If you don’t do this, most people will be reluctant to buy from you.

 

Bonus Idea
Your clients will buy more from you if they feel appreciated.  Send a thankyou email or letter to all clients after a website sale.  This is a great opportunity to offer them special incentives to buy again and cross sell other products.

 

 

To your website and business success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Selling Via Email - You Must Create Urgency





Time sensitive offers really drive response rates up.

Two particular traits drive the human race in terms of marketing success:
- the perception of getting an excellent deal and
- the potential of missing out (scarcity)

By creating a sense of urgency in your email, you create a persuasive force to encourage person to take action.  You will increase the response of people who want what you have, you will encourage impulsive buying and get more people to buy.

The best way to create this sense of urgency is to offer a time-sensitive incentive to make the purchase right away. TAKE ACTION RIGHT NOW!!!

Words like “act now”, “right away”, “don’t hesitate”, “limited time only”, “buy now”, and “hurry” are all great word cues to any of your email marketing customers that you are about to offer a special deal and will draw them in to be sure to read the email carefully and with great interest. 

Once you’ve got their initial attention, you need to offer them some sort of incentive that has a perceived value they can’t refuse.  A percentage discount on certain items or for certain days only can be a great incentive:

Example:  With each email you could offer a $5 discount voucher.  The offer expires at 6pm this Friday {date}

Example:  Shop with this coupon code and receive 20% discount on all orders before Wednesday {date}

Example:   Buy now to get your free {gift bonus} , offer ends midnight Tonight {date}diary of special events

You can even offer a free gift – a sample size of something or something that doesn’t cost you a lot of money but again will be seen as highly valuable by your customers. Then add a dead-line to the offer and watch your sales soar.

To your website and email marketing success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Santa's Little Helper - 8 Ways to Sell More This Christmas






Capture the busy Christmas buying rush!  

Australian's will spend more money this month than at any other time during the year.

To make sure Santa delivers you as many customers as possible this December, here are some simple, critical strategies:

  1. Get clear on who you are targeting.  Are they existing customers or new customers?
  2. What big specials can you offer?  It has to be incredible value so you grab attention.  Consider a loss leader (a product sold at a low price (at cost or below cost) to stimulate other profitable sales.)
  3. Remember most of the buying is for gifts, so how can you package up your products or services as gift items?  Can you offer complimentary gift wrapping?
  4. People are buying gifts for others, but they still want to treat themselves.  Can you offer a two for one?
  5. If you have a shop front, integrate it with your online business.  For example have a sign in the shop window that says:  All online orders FREE Shipping and Delivered within 48 Hours.  For example have signage for passing traffic that clearly presents your web address.
  6. Chances are your ideal customers are using Facebook.  So reach them with a truly AMAZING offer, almost to good to be true, even if it is at a small loss to you (loss-leader) to get customers on your website or in your store. 
  7. Do you have a email list, or your past customers email addresses?  If yes, Christmas time is an ideal opportunity to make them a special offer.
  8. The closer we get to Christmas, the more motivated customers are to buy.  Can you offer gift vouchers, gift wrapped products, gift baskets or bundles, or last-minute special offers?

We can help you get your email newsletters, special offers, Website updated, Facebook page designed... ready to maximise your profits this Christmas.

Wishing you a very busy Christmas.  Contact us today to get started now.

To your web success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

 

Should You Offer Christmas Discounts?

As Christmas 2013 rolls around, it’s worth asking, should we discount or not?

A discount is a reduction to the standard price.  Discounting can work either for or against your business.





Before you start applying discounts, consider your reasons for using the tactic. Using discounting as a Christmas seasonal tactic is fine, using it as a survival tactic is the beginning of the end.

It’s true that you need to compete and at Christmas time all businesses, including your competitors will be more aggressive with their marketing.  So it’s harder for you to get your share of potential customer’s attention and wallet.

Discounting (big special offers) is one way to get attention.  There are other opportunities like value adding without dropping your price.  Value Adding is a ‘win-win’ if your added value is low cost to you and of high value to your customers.

Here are some VALUE ADD examples:
free gift wrapping… free gift with purchase... free setup… life time warranty… free shipping… 100% money back guarantee… free consultation... free membership... free samples...

You need to stand out from the crowd.  The word SALE is not an attention grabber anymore because every second shop window, website, email, advert says “SALE”.

Discounting as a reward/appreciation for loyal customers is a great tactic and works well… 20% off for existing customers.

Discounting as a way to clear old stock works well, brings in new customers, makes room for new inventory.  A clearance sale is typically for a limited time and the discount is unusually high, priced to clear.

Providing a discount for referrals works well.  Incentivising your existing customers to refer new customers to you is an excellent business tactic that not only gets your existing customer back, but grows your business with new customers.

Last but not least, remember not to offer more than your business can sustain.  Extra sales at Christmas are not worth going broke over.

 

Best wishes for your Christmas marketing and success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

Repeat Your Call To Action


What is the main action step you want the reader to take ?





Once you are clear on the objective of your web page, develop a "Call To Action".
- Make it obvious what the action step is that you want the person to take.
- Repeat your “call to action” more than once.

Definitely finish your web page (at the bottom) with a large, prominent and clear “call to action”. The bottom of a web page is an excellent place to present your offer again.  When people reach the bottom of the web page, they pause and think what to do next?  Here an example...




Depending on how long your page of content is you may repeat your “call to action” three or four times. But don’t repeat it so often that you frustrate your visitor.

 

To your website success,
www.LukeHayes.com.au
Web Marketing Strategy

Best Selling Author of Website Masterplan

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