Website Marketing
(full day workshop)

The Ultimate One Day Web Marketing Workshop

Guarantee your Future Success

This Is Not A Web Design Course:

Course Description

Why Web Site Marketing Training Is In Demand

Details

The Powerful learning Outcomes

The Ultimate One Day Web Marketing Workshop

My name is Luke Hayes, and I have dedicated my business career to helping business managers succeed on the web. But I have a confession to make, I have had all of my web success by applying business fundamentals, I’m not a technical guru at all. I can’t fix computers, I don’t talk the Jargon, and quite frankly I don’t want to.
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Fortunately for me I have found that you don’t have to be a computer expert or a Techy (Technology Geek) to do great Website Marketing. In fact it’s probably quite the opposite.

Guarantee your Future Success:

Discover Luke’s Amazing Website Marketing success model. From the critical planning and strategy development, to the design and implementation of your site. You to can have outrageous success on the Internet. -Learn How to:

• Increase visitors and hits to your website

• Be savvy and self-sufficient at website marketing

• Increase sales & profits by up to 100% in the first 6 months

• Use the web to increase the value for your customers

• Save on marketing and advertising costs

• Pinpoint & accurately target who you should be selling to to win more customers with less effort and cost

• Win business through improved customer service levels

• Take action and control of your website now

This is not a Web Design Course:

This course is for the person who is responsible for the effectiveness and profitability of a website.

If you are responsible for the success of your website then you absolutely must understand website marketing.  You need a clear website business model, a promotional plan, content that your target market is interested in and wants, and you must have sales strategies built in to your site to convert your visitors into paying clients.

Once you know what you want on your website, getting the changes to your site are easy.  Web design is a commodity today.  You can get it done anywhere very cheaply or even do it your self.

Course Description:

This course provides a step by step guide for non-technical people who are responsible for over-seeing the development of a new business website or reviewing and updating an existing site.

Filled with practical and powerful tips, techniques and strategies to grow your business, save time and increase profits. Discover how to plan and make your website an effective marketing tool that delivers a return on investment.

Planning activities include developing strategies for promoting your site, setting measurable objectives, developing architecture and content, and selecting and briefing a design team.

Why Website Marketing Training Is In Demand:

Society has now rejected the “e” craze. eMarketing, eCommerce, eBusiness, eEverything… Enterprises are now looking for sound business principals.

Over 70% of Australian businesses now have a website and 95% of those are not eCommerce enabled. This indicates a trend towards websites that are primarily to support offline businesses.

At present most business websites are not providing any benefit or return on investment for their organisation.  While others, a small few that understand Web site marketing, are experiencing excellent results.

The problem for business managers is that up until now there has not been a specific Website Marketing course. We have had courses on Internet Business, eCommerce, eBusiness, eMarketing. They have all been very broad and covered many technologies, of which creating Website success was just a sub-topic.

They need a Website Marketing expert to teach them. Not a business consultant or a business trainer who is trying to captalise on the eBusiness craze.

Businesses need to master the Web medium to create sites that play a significant role in the lives of their customers.

The only part of the I.T. industry that businesses are investing in, is Web. So the owners and managers want to know, and need to know how to develop, manage and review their website to ensure success. They are looking for a course that deals with exactly how to get it right.

What This Training Course Is Not...

Definitely not:  A big sales pitch.  I personally hate it when I go to a seminar and they badger me to sign up for other expensive seminars, products and consultancy.

Definitely not:  A web design course.  This website marketing training is for business owners and managers who are the responsible for making the website profitable.

Definitely not:  A presentation of techno babble.  Luke’s style is down to earth, non technical and very practical.  His strategies are proven, easy to understand, and easy to implement.  They produce results FAST.

Definitely not:  A boring website marketing training course.  Luke has so many website marketing experiences as a consultant and marketer that he is able to explain every point with a real life story or two.  It keeps it interesting and is a powerful way to learn.

Definitely not:  A seminar where your spoken down to by an untouchable GURU who lets you know he is the best, he is better than you.  I can’t stand these ego maniacs.  Everyone finds Luke incredibly kind, caring and modest.

Definitely not:  A hyped up, get rich quick seminar.  You should be warned this is an intense website marketing training course.  It’s extremely practical and insightful.

Details:

Includes: A comprehensive work-book is supplied

Duration: 7 hour course (full day work shop)

Category: This is a Business skills course

Requirements: White Board

Certificate: Awarded to all Students who complete the course

The Powerful leading outcomes:

• Identify the four critical stages of building a successful website.

• Identify characteristics of the web as a medium and the way that it is changing our society.

• Determine organisations requirements to develop a focused plan.

• Identify customer needs and solutions.

• Set measurable goals and measure success in achieving them.

• Promote a website on-line and off-line.

• Plan the website structure (site map) and navigation.

• Discuss and develop compelling website content.

• Select, negotiate and deal with web design studios.

• Review, maintain and update a website.

Website Marketing Workshop  -  Step-by-step and very practical.
(It’s a learn by doing approach)

To get FREE information on how you can boost productivity today,
contact Luke at 0419 655 955 in Sydney, Australia or send an e-mail message luke@LukeHayes.com.au

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