The world of online marketing has changed a lot in the past few years, and it’s only going to continue to change.

In this article I’ll explore some of the biggest changes going on now, in the year ahead and what I expect will continue over the next five years.

At the start of 2023, it’s natural to wonder what the future holds for your business and the opportunities in Internet Marketing. While it’s impossible to predict the exact shape of the Australian business economy I the year ahead, there are a few trends and developments that are worth keeping an eye on.


Let’s start with the negative economic outlook.  Inflation and recession are two words that no business owner wants to hear at the start of a new year. Between budget constraints and reduced spending power, an economic downturn places significant limitations on a small business.  In 2023 most Australian businesses will scale back their plans and marketing efforts.  Fortunately, negative periods always present remarkable opportunities for small businesses to implement effective marketing while the competition pulls back.  Take advantage of the low costs of Internet Marketing and you’ll see excellent results.  Now more than ever, online business solutions are available to super-charge all areas of your digital marketing efforts.


One trend that is likely to continue is the growing importance of social media marketing. With more and more people spending time on social media platforms like Facebook, Twitter, and Instagram, it’s becoming increasingly important for businesses to have a strong presence on these platforms. This means that businesses will need to be creative in their use of social media, using it not only to promote their products and services, but also to engage with their customers and build relationships.


Your target customers spend significant amount of time on social media.  Shoppable posts are a new way for businesses to advertise and make money on social media. Shoppable posts are found on Instagram, Twitter, and Facebook, and they’re designed to make it easy for consumers to buy products. Instead of just seeing a photo of something like you would on Pinterest or Tumblr, you can click through with one click and purchase the product directly from that post.


We’re seeing a new trend when it comes to social media: STORIES.  Facebook, Instagram and even LinkedIn have all added the option for users to share content in this format. At first, we saw many brands use these tools as another way of sharing photos and videos that were more engaging than traditional posts. Now we see them being used for everything from customer support to soliciting feedback about products and services.  We expect this trend will continue with more platforms adopting the feature over the next few years—and maybe even before then!


Another trend that is likely to continue is the rise of mobile marketing. As more and more people access the internet through their smartphones, it’s becoming increasingly important for businesses to optimize their websites and marketing campaigns for mobile devices. This means that businesses will need to be mindful of the user experience on mobile devices and ensure that their websites and marketing materials are easy to read and navigate on small screens.


Another area that is growing fast and will continue to see significant growth in the coming years is video marketing. Video marketing is a great way to reach customers, and it can be used to increase brand awareness, generate leads, and even boost sales. Video marketing is more effective than text-based content because it’s more engaging.  As Internet speeds continue to improve and video becomes increasingly accessible, it’s likely that businesses will start to use video more and more in their marketing efforts. This could include everything from video ads, video testimonials, sales presentation, quotes presented as a video, product demonstrations and video tutorials.


Finally, it’s worth keeping an eye on the role of artificial intelligence in Internet marketing. While AI is already being used in some areas of Internet Marketing, it’s likely that its use will become more widespread in the coming years. This could include the use of AI to write content, optimize ad targeting, to personalize marketing messages, and to analyse customer data in order to improve the effectiveness of marketing campaigns.


With the rise in AI capabilities, Chatbots are another trend that will continue to grow in 2023. Chatbots are a way of communicating with customers, and they can be used for anything from answering questions to providing information to even selling products. Chatbots have the potential to improve customer service through automation and lower costs for businesses by allowing them to use fewer human resources.


In conclusion, while it’s difficult to predict exactly what the future of Internet Marketing  will look like, it’s clear that social media, mobile marketing, video marketing, and AI are all likely to play a significant role. Businesses that are able to adapt to these trends and find creative ways to use them to their advantage will be well positioned to succeed in the years ahead.


This website marketing tip is dedicated to your web success.
Written by Luke Hayes

Australian Web Design & Marketing Strategy
Best Selling Author of Website Masterplan (Buy a copy today)

If you want help planning your new website, get in contact.