WEB SUCCESS BLOG
CHRISTMAS MARKETING ONLINE: 5 Easy to Implement Sales Generating Ideas
It's that time of year again - the holiday season is upon us and people are starting to think about their Christmas plans and buying presents. If you're a business owner, this is a great opportunity to tap into the holiday spirit and boost your sales. Here are 5...
CHRISTMAS MARKETING ONLINE: How to Use Discounts to Increase Your Sales & Profits
As Christmas is approaching fast, sales opportunities are abundant, but customers still want their deals. Who doesn’t love a great deal? It’s worth asking, should we discount or not? A discount is a reduction to the standard price. Discounting can work either...
CHRISTMAS MARKETING ONLINE: 10 Ways to Sell More in December
Christmas time in Australia offers a MASSIVE sales opportunity, so take advantage of this busy buying period to increase your profits! Australian’s will spend more money in December, than at any other time during the year. To make sure Santa delivers you as many...
3 SOCIAL MEDIA CHALLENGES
Social media offers a great opportunity for businesses to grow and communicate with the existing clients and to attract new customers. There are several social media challenges for businesses, but the 3 biggest issues are: 1: SOCIAL MEDIA PLATFORMS KEEP...
IS THE SH*T HITTING THE ECONOMIC FAN ?
Inflation and recession are two words that no business owner wants to hear. Businesses are scaling back their plans, reducing staff, downsizing, cutting non-essential services, having clients not pay their invoices on time or at all. Fortunately, periods of adversity...
OPTIMISE YOUR WEBSITE FOR MOBILE PHONES USE
The popularity of mobile phones and users accessing the web on their phones has changed web design for ever. Your website needs to respond and change how it displays to meet the growing demand for mobile friendly content that’s viewed on a mobile phone. Mobile...
IMPORTANCE OF LOCAL SEO
Local SEO is crucial for boosting your business visibility and driving more customers that are in your area to your business. As a business owner who provides products and services to customers in your area, you understand the importance of having a strong online...
6 WEB DESIGN TIPS & TRENDS FOR 2023
In order to attract, impress, and persuade people to choose to do business with you, high quality web design is a key. A beautifully designed website will build your brand, showcase your products and services, provide helpful information that’s easy to find… it’s a...
INTERNET MARKETING PREDICTIONS 2023
The world of online marketing has changed a lot in the past few years, and it's only going to continue to change. In this article I’ll explore some of the biggest changes going on now, in the year ahead and what I expect will continue over the next five years. At the...
NEW YEAR, NEW GOALS. YOUR BUSINESS RESOLUTIONS TO MAXIMISE SUCCESS
With the start of a new year you get clarity and inspired... which hopefully leads you to making some actionable resolutions. Any time that you’re motivated to improve your life and business is a great opportunity. Take advantage of your New Year's inspired state. Get...
THE HARDEST BATTLE WE FACE IS WITH OUR SELVES
Thinking negatively can become a destructive habit. The opposite is thinking optimistically and being happy. Please, please, please work at having a happy and confident mind set. Your mind is not a dust-bin for negativity. It should be a treasure box...
WEBSITE: PROFESSIONALLY DESIGNED or DIY ?
So you need a new website and you’re wondering: “should I try to do it myself to save money or should I spend a few thousand and hire a professional?” Now, as a website designer myself who loves to design websites, I tend to favour the professional...
WHAT IS ADVERTISING FREQUENCY?
It’s the number of times a person is exposed, repeatedly shown a particular advertisement. WHY IS AD FREQUENCY IMPORTANT? The more often a person sees an ad, the more likely they are to be persuaded and then click to BUY or ENQUIRE or VISITS your store. Here is a...
WHAT DEFINES BEAUTIFUL WEB DESIGN?
Beautiful website design is clean, un-cluttered, positive, aesthetically pleasing and provides an easy, uncomplicated experience. So it’s visually beautiful and it is functional. Not only does a beautifully designed website look amazing on a desktop computer and a...
10 MUST HAVE QUALITIES OF A WINNING ENTREPRENEUR
There are massive benefits and up-side to running your own business, but do you have what it takes? The real challenge for any entrepreneur isn’t getting started, that part is easy these days. The bitter truth is that most entrepreneurs fail to get their...
NEW CUSTOMERS: SHOW ME THE MONEY
Look at your BEST customers, the one that you enjoy serving, they appreciate you and in turn you make a fair profit for your service. When you focus on just your very best clients, what do they have in common? My bet is, they all have this one important characteristic...
HOW TO KICK BIG WEBSITE GOALS IN DIFFICULT TIMES?
There are two types of business--those that have had tough times and those that are going to have tough times. When the economy and most businesses are in a slump, the founders of successful companies are not paralysed by fear. Don’t be a deer in the headlight’s...
3 MASSIVE ONLINE SHOP CHECKOUT MISTAKES
No matter how good your web design, your offer or your call to action, if your checkout page is unimpressive then you will lose sales. If your customers experience friction, negativity or problems during the checkout process, they will abandon your site and the sale....
7 WAYS TO IMPROVE YOUR BUSINESS ON FACEBOOK
Maintain a positive relationship with current clients and appeal to the target audience. Quality content (posts) on a regular basis.Help your customers by answering their questions quickly. Give value (tips, videos, quotes, latest articles, news and deals)....
PROFESSOR RANDY PAUSCH – 10 MINUTE VIDEO
Imagine being a professor, you’re dying and you give your last lecture. Inspirational, a tear jerker and great life and business lessons. I love how he tells a story and then gives us the lesson (moral of the story) in case we missed it. He fills his stories with...
YOUR CUSTOMERS SAYS; SATISFY ME OR LOSE ME
I am your customer for as long as you satisfy me. Satisfy my wants, add personal attention and a friendly touch, and I will become a walking advertisement for your products and services. If you ignore my wants, show carelessness, poor attention to detail and bad...
CALL TO ACTION WINS RESULTS
A call for your visitor to take an action. Its a button included on a website, usually accompanied with copy, prompting the visitor to perform a specific and immediate task. Calls to action can be used to Generate leads with a sign-up formHave people download a...
LEVERAGE THE POWER OF EMOTIONS
The key to marketing success is to make customers feel a certain way. We all like to think that we make decisions rationally, but in truth, it is our emotions that drive us to make decisions. This important principle (CREATING AN EMOTIONAL RESPONSE) must be used in...
FREE DIRECTORIES: WEB POPULARITY
The more external links (back-links) pointing to your website the more Google will like your site and push you up in the rankings. Here's a quick and easy was to get more back-links to increase the traffic to your website. A simple strategy is to list your website...
WHO OWNS AND CONTROLS YOUR WEBSITE?
Did you know that copyright automatically goes to the web designer? A business hires a web developer to setup and design their website, the business owner assumes that because they paid the web developer and because the website is for their business, that they own the...
