WEB SUCCESS BLOG
LEVERAGE THE POWER OF EMOTIONS
The key to marketing success is to make customers feel a certain way. We all like to think that we make decisions rationally, but in truth, it is our emotions that drive us to make decisions.
This important principle (CREATING AN EMOTIONAL RESPONSE) must be used in your website content if you want to persuade people to buy from you.
When you are preparing your content, you need to take human emotions into account. So you have to work out how you can provoke a specific emotional reaction. Then show the potential customer the void in their life that your solution can fill. Show them the areas of their life where they are dissatisfied or at risk or in need.
WHAT EMOTIONS CAN WE TAP INTO?
The Emotion Index consists of seven emotion categories:
- Happiness & Humour
- Anger & Fear
- Self Improvement
- On Trend
EXAMPLE: On Trend – I want to look like that!
EXAMPLE: Humour & Happiness – I want to be entertained.
If your content is dull and boring, it creates no emotional response and gets ignored by the visitor.
Creating the right emotional response is the first step to selling your products and services. It is a critical element of a highly successful website.
If you need help getting it right, contact me.
This website marketing tip is dedicated to your web success.
Written by Luke Hayes
Australian Web Design & Marketing Strategy
Best Selling Author of Website Masterplan
If you want help planning your new website, get in contact.
RECENT POSTS & TIPS:
- 10 MUST HAVE QUALITIES OF A WINNING ENTREPRENEUR
- NEW CUSTOMERS: SHOW ME THE MONEY
- HOW TO KICK BIG WEBSITE GOALS IN DIFFICULT TIMES?
- 3 MASSIVE ONLINE SHOP CHECKOUT MISTAKES
- 7 WAYS TO IMPROVE YOUR BUSINESS ON FACEBOOK
- PROFESSOR RANDY PAUSCH – 10 MINUTE VIDEO
- YOUR CUSTOMERS SAYS; SATISFY ME OR LOSE ME
- CALL TO ACTION WINS RESULTS
- LEVERAGE THE POWER OF EMOTIONS
- FREE DIRECTORIES: WEB POPULARITY